The City of Houston achieved a high response rate for the 2010 Census through an integrated grassroots campaign. The Census is important for allocating over $1 billion in federal funding each year, but Houston faced challenges including economic issues, natural disasters, and residents' fears. The city treated the Census like a political campaign and partnered with local organizations to reach diverse communities through localized outreach, media, and direct mail in multiple languages. This comprehensive strategy helped Houston surpass its 2000 response rate and maximize its representation and funding for the next decade.