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Welcome to the 2012 Leadership Institute




Being
Exceptional
How can we excel in
Disruptive Times?


October 22, 2012

                                 #emeli #iabcfr #iabceme
                        FRANCE
EMELI 2012. Next up ...




10:15 - 10:45
Claudia Vaccarone & Lise Janody
President & Vice-President, IABC France

Best Practice Session
Events programming that works!




                                   #emeli #iabcfr #iabceme
                          FRANCE
#emeli #iabcfr




         Best Practice Session
   Events Programming That Works!



October 22nd, 2012
IABC France AT A GLANCE

•    2001: Chapter founded
•    2003: Hosted first Leadership Institute outside USA
•    2005: Hosted EuroComm
•    Stable membership (between 55 and 70)
•    Ecosystem of 500+ communications professionals
•    330 members on the IABC France LinkedIn Group
    • 67% in the Paris region



                                IABC France Membership 2011-2012
WHY EVENTS?

• Strategic choice:

  –   2010: Significant drop in membership
  –   Strong need to demonstrate membership value
  –   SHOW, not TELL! IABC dynamic resources
  –   Recognized importance of face value and events
      as a valuable community building tactic
INGREDIENTS FOR SUCCESS

1. A truly committed Board & Events Team
2. A successful partnership with AUP
3. Two regular formats
   •   Networking
   •   Professional Development Seminars
4. Quality of speakers & leveraging the IABC leadership
5. Regular dialogue with members
6. Events-focused communications program
2012 -2013
                     BOARD MEMBERS

•   Claudia Vaccarone - President

•   Lise Bissonnette Janody -Vice President

•   Bob Simpson - Past President

•   Kristen Sukalac - Secretary

•   Thomas X. Scott - Treasurer
2012-2013
                      EXTENDED LEADERSHIP

• Andrew Hennigan - Director of Communications

• Eileen Lavergne – Dir. Professional Development & Events

• Marie-Laure Blanc - Director of Member Relations

• Maureen Jenkins - Co-Director of Career Development

• Tatiana Orozco - Co-Director of Career Development

• Kristen Sukalac – Dir. of Leadership Awards & Accreditation
2012-2013
                      EVENTS COMMITTEE



•   Victoria Marshall - Event Officer

•   Clare Mattock - Event Officer

•   Elisabeth Carroll Simon- Event Officer
SUCCESSFUL PARTNERSHIP: AUP

   •    Global Communications Program
        (Graduate & Undergraduate)
   •    Campus: 2 central locations
   •    Reciprocal added value:
       • AUP hosts IABC events - for free
       • IABC welcomes at events registered students
         & faculty - for free
   •    Faculty members available to
        speak and moderate panels
   •    Promotional support
EVENTS PROGRAMMING

1.    Content marketing approach:
     – SHOW, DON’T TELL!


2.    Collective effort, a combination of:
     – Brainstorming
     – People coming forth with ideas
     – Energetic events managers!


3.    Consistent strong logistics:
     – AM event breakfast
     – Evening PD events followed by drinks
EVENTS PLANNING

• Competitive analysis
• Avoid conflicting dates/events
PROFIT MAKING SCHEME


              COSTS                  REVENUES
1.   Venue:           0€     Members:           FREE
2.   Speakers:        0€     AUP Students:      FREE
3.   Refreshments: 100€      Non-members:        30€
SIGN UP PROCEDURE

• Sign up on http://france.iabc.com
• Weezevent platform
• New mail address recuperated
   and added to mailing list
EVENTS SEASON 2011/12

•   8 seminars – 10 networking events (including Christmas Party)
•   3 venues (AUP, Alcatel-Lucent, Eutelsat SA)
•   Seminars: 342 participants altogether
•   23 speakers – 8 different topics
•   Most attented: Social Media Week event (100 onsite + 233 online)
NETWORKING EVENTS

• Regularity
   • Second Thursday of the Month

• Always same venue
   • Hotel Des Etats Unis (Opera)

• Board Members attend
   • Best spokespersons & advocates

• Regular promotion on social
  channels & by email
PROFESSIONAL
DEVELOPMENT EVENTS
A SAMPLE OF TOPICS
                                         Women in
                                    Communications: A Velvet
                                        Ghetto Still?
Weaving localization into
 web content strategy                       March 2012


        May 2012
                                          Social Media in
                                           Corporations:
                                           Empowerment
       Internal Social Networks:          or Surveillance?
       Lessons From the Trenches
                                              Feb 2012
                   Oct 2011



                                      Les grandes tendances
      Brand Content: The                   mesurées de
     Enterprise as Publisher            la communication
             Nov 2011                         Sept 2011
A SAMPLE OF TOPICS
                                              Digital Branding: The Latest
                                              Trends and What You Need
   New Challenges for                         to Do About Them Oct 2010
   Communicators in the
   Digital Workplace
           Apr 2011
                                 The Power of Stories: How
                                 Corporations, NGOs and Professionals
                                 Use Storytelling to Engage With
    The B2B Challenge:           Their Audiences Mar 2011
Integrating Social Media in
Communications Strategies
         March 2011                          PR People and Journalists: A
                                             Working Relationship for the
                                                  Social Media Age
                                                        Nov 2010
        Developing International
       Communications Plans and          How to prepare for a crisis and
        Deploying Them Locally           communicate when one happens
                      Jan 2010           Dec 2010
QUALITY OF SPEAKERS
• Leveraging the IABC leadership




• High Profile International Speakers
REGULAR DIALOGUE
                          WITH MEMBERS


• Formal: Polls & Surveys

• Informal: At networking events

• Meeting the demand for PD in terms of :
  – Formats & timing
  – Topics


• Evaluation Forms
EVENTS PROMOTION

• Events-focused communications program
  PRE-EVENT:         POST-EVENT:
  1. Email shots              1. Event write-up on IABC
                                  France blog
  2. Social Media             2. Viral push of event’s pictures
  3. Board Members Personal Contacts
MERCI!




FRANCE@IABC.COM
   @IABC_France

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IABC FRance at EME Leadership Institute 2012

  • 1. Welcome to the 2012 Leadership Institute Being Exceptional How can we excel in Disruptive Times? October 22, 2012 #emeli #iabcfr #iabceme FRANCE
  • 2. EMELI 2012. Next up ... 10:15 - 10:45 Claudia Vaccarone & Lise Janody President & Vice-President, IABC France Best Practice Session Events programming that works! #emeli #iabcfr #iabceme FRANCE
  • 3. #emeli #iabcfr Best Practice Session Events Programming That Works! October 22nd, 2012
  • 4. IABC France AT A GLANCE • 2001: Chapter founded • 2003: Hosted first Leadership Institute outside USA • 2005: Hosted EuroComm • Stable membership (between 55 and 70) • Ecosystem of 500+ communications professionals • 330 members on the IABC France LinkedIn Group • 67% in the Paris region IABC France Membership 2011-2012
  • 5. WHY EVENTS? • Strategic choice: – 2010: Significant drop in membership – Strong need to demonstrate membership value – SHOW, not TELL! IABC dynamic resources – Recognized importance of face value and events as a valuable community building tactic
  • 6. INGREDIENTS FOR SUCCESS 1. A truly committed Board & Events Team 2. A successful partnership with AUP 3. Two regular formats • Networking • Professional Development Seminars 4. Quality of speakers & leveraging the IABC leadership 5. Regular dialogue with members 6. Events-focused communications program
  • 7. 2012 -2013 BOARD MEMBERS • Claudia Vaccarone - President • Lise Bissonnette Janody -Vice President • Bob Simpson - Past President • Kristen Sukalac - Secretary • Thomas X. Scott - Treasurer
  • 8. 2012-2013 EXTENDED LEADERSHIP • Andrew Hennigan - Director of Communications • Eileen Lavergne – Dir. Professional Development & Events • Marie-Laure Blanc - Director of Member Relations • Maureen Jenkins - Co-Director of Career Development • Tatiana Orozco - Co-Director of Career Development • Kristen Sukalac – Dir. of Leadership Awards & Accreditation
  • 9. 2012-2013 EVENTS COMMITTEE • Victoria Marshall - Event Officer • Clare Mattock - Event Officer • Elisabeth Carroll Simon- Event Officer
  • 10. SUCCESSFUL PARTNERSHIP: AUP • Global Communications Program (Graduate & Undergraduate) • Campus: 2 central locations • Reciprocal added value: • AUP hosts IABC events - for free • IABC welcomes at events registered students & faculty - for free • Faculty members available to speak and moderate panels • Promotional support
  • 11. EVENTS PROGRAMMING 1. Content marketing approach: – SHOW, DON’T TELL! 2. Collective effort, a combination of: – Brainstorming – People coming forth with ideas – Energetic events managers! 3. Consistent strong logistics: – AM event breakfast – Evening PD events followed by drinks
  • 12. EVENTS PLANNING • Competitive analysis • Avoid conflicting dates/events
  • 13. PROFIT MAKING SCHEME COSTS REVENUES 1. Venue: 0€ Members: FREE 2. Speakers: 0€ AUP Students: FREE 3. Refreshments: 100€ Non-members: 30€
  • 14. SIGN UP PROCEDURE • Sign up on http://france.iabc.com • Weezevent platform • New mail address recuperated and added to mailing list
  • 15. EVENTS SEASON 2011/12 • 8 seminars – 10 networking events (including Christmas Party) • 3 venues (AUP, Alcatel-Lucent, Eutelsat SA) • Seminars: 342 participants altogether • 23 speakers – 8 different topics • Most attented: Social Media Week event (100 onsite + 233 online)
  • 16. NETWORKING EVENTS • Regularity • Second Thursday of the Month • Always same venue • Hotel Des Etats Unis (Opera) • Board Members attend • Best spokespersons & advocates • Regular promotion on social channels & by email
  • 18. A SAMPLE OF TOPICS Women in Communications: A Velvet Ghetto Still? Weaving localization into web content strategy March 2012 May 2012 Social Media in Corporations: Empowerment Internal Social Networks: or Surveillance? Lessons From the Trenches Feb 2012 Oct 2011 Les grandes tendances Brand Content: The mesurées de Enterprise as Publisher la communication Nov 2011 Sept 2011
  • 19. A SAMPLE OF TOPICS Digital Branding: The Latest Trends and What You Need New Challenges for to Do About Them Oct 2010 Communicators in the Digital Workplace Apr 2011 The Power of Stories: How Corporations, NGOs and Professionals Use Storytelling to Engage With The B2B Challenge: Their Audiences Mar 2011 Integrating Social Media in Communications Strategies March 2011 PR People and Journalists: A Working Relationship for the Social Media Age Nov 2010 Developing International Communications Plans and How to prepare for a crisis and Deploying Them Locally communicate when one happens Jan 2010 Dec 2010
  • 20. QUALITY OF SPEAKERS • Leveraging the IABC leadership • High Profile International Speakers
  • 21. REGULAR DIALOGUE WITH MEMBERS • Formal: Polls & Surveys • Informal: At networking events • Meeting the demand for PD in terms of : – Formats & timing – Topics • Evaluation Forms
  • 22. EVENTS PROMOTION • Events-focused communications program PRE-EVENT: POST-EVENT: 1. Email shots 1. Event write-up on IABC France blog 2. Social Media 2. Viral push of event’s pictures 3. Board Members Personal Contacts
  • 23. MERCI! FRANCE@IABC.COM @IABC_France