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Similar a The Power of Social Media (20)
The Power of Social Media
- 1. 1
The power of social media
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- 4. 4
Same Brand :: Same Position
What happened?
Copyright © 2013 Interactive Advertising Bureau of Canada
- 7. 7
On demand - wifi
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- 8. 8
On demand – 4G LTE
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- 13. 13
STEP BACK A SECOND
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- 23. 23
“Conversations among the members of your
marketplace happen whether you like it or not.
Good marketing encourages the right sort
of conversations.”
Seth Godin
Copyright © 2013 Interactive Advertising Bureau of Canada
- 30. 30
Long Haul vs. Gimmick?
• Brands that don’t do the legwork are doomed to
remain “gimmick” social brands.
Copyright © 2013 Interactive Advertising Bureau of Canada
- 31. 31
So, what is a social brand?
• A social brand starts with a
conversation.
• The conversation is among consumers
• The brand listens and responds quickly
and appropriately
• The conversation is used to improve
the brand, the company, the service
• Authentic
Copyright © 2013 Interactive Advertising Bureau of Canada
- 33. 33
Don’t just take my word for it…
Beth Reilly, Kraft foods
http://vimeo.com/15632643#
Visa, GE, and various B2B
http://www.youtube.com/watch?v
=bfD1tS9Hogg
Leslie Berland, Amex
http://www.youtube.com/watch?v=
nT_4qt2uHpI
Copyright © 2013 Interactive Advertising Bureau of Canada