Social Media Strategy, presented by Fran Stephenson at the September 9th IABC San Antonio luncheon held at Kirby's Steakhouse.

1. The Next Conversation in Social Media Fran Stephenson Step In Communication

2. Is Your Organization Ready?

4. Flickr ~ Picasa ~ Snapfish

5. YouTube

6. Podcasting

7. Foursquare/Gowalla

8. LinkedIN ~ SlideShare

9. ITunes

10. Groupon

12. Social Media Practice

13. The Conversation Prism Observe Listen Participate Engage Give/Get Evaluate Lather, Rinse, Repeat Source: http://www.briansolis.com/2009/03/conversation-prism-v20/

14. Imagine What’s Next!

16. Combines real + virtualTrip Planner of today

17. Integrated Travel Planners

18. Enrich Experience

20. Combines real + virtual

21. Targeted

22. Individual

24. Refine Train Empower Organize STOP Experimenting

25. Blur Select Integrate Plan “Social Organization”

26. Niche Select Conversation points Look beyond Facebook and Twitter

27. Portable Mobile Feedback

28. Connect with Me! E-Mail: franstep09@gmail.com Twitter: @fransteps Find me on: Facebook LinkedIn Foursquare Thank you!

29. Questions?

30. Thank you!

31. Best practices for adoption Set objectives for your plan Create guardrails or guidelines Establish listening posts/monitoring Become an informed advocate Look for resources in unusual places Build your profile Create sustainability Create two-way conversations Analyze and measure against objectives