The document discusses universities responding to market demands while maintaining autonomy. It explores how universities can compete for students in traditional and non-traditional ways, meet the needs of the labor market through relevant curriculum and flexible delivery, and generate income through entrepreneurial activities like partnerships without compromising ethics. Effective strategies require a vision, feedback mechanisms, flexibility, institutional capacity, and consideration of ethical dimensions.

1. autonomy from the State
vs. autonomy from the market
Jamil Salmi
IAU and IAUP Conference
Chang Mai, 8-9 December 2006

3. outline of the presentation
• responding to the market?
• implications for institutional management

4. responding to the market
• competing for students
• meeting labor market needs
• conducting relevant research
• income generation

5. competing for students
• traditional (secondary school graduates)
• lifelong learners

6. university of the future?
continuing education
postgraduate
studies
first degree

7. competing for students
• traditional (secondary school graduates)
• lifelong learners
• foreign students

8. meeting labor market needs
• relevant curriculum
• adapted modes of delivery and
organization

10. • social and economic progress is
achieved principally through the
advancement and application of
knowledge
World Development Report 1998/99

11. relevant research
• frontier research
• local innovation needs
• not only saleable goods and services

12. income generation
• to supplement / complement shrinking
government budget
• to be more autonomous
• entrepreneurial culture
• to implement strategic plan

13. categories of revenues
• tuition fees
• productive activities
• fund raising
• loans

14. outline of the presentation
• responding to the market?
• implications for institutional
management

15. what it takes to respond to the
market…
• vision
• feedback mechanisms
• flexibility
• institutional capacity
• ethical dimensions

16. vision
• Oulu University

18. evolution of Nokia sales

19. vision
• Oulu University
• Clemson University
• University of Monterrey

20. feedback mechanisms
• Catholic University of Peru
• Colombia

22. feedback mechanisms
• self-assessment and external evaluation
• employers and alumni surveys
• rankings

23. flexibility
• strategic planning to provide direction for
change
• close linkages with the economic
environment for adequate feedback
• ability to react and adapt rapidly

24. institutional capacity
• strategic management
• listening to the market
• program design
• quality assurance
• financial management

25. financial management
requirements
• clear and transparent income
distribution rules (and related human
resources incentives)
• fund raising professionals
• investment specialists
• cash-flow management
• contingency planning

26. ethical dimensions
• admission requirements
• false institutional affiliation
• conflict of interest in research
• rules for fund raising

27. conclusion
?

28. Alice in Wonderland
Lewis Carroll
Alice
Would you please tell me which way I
ought to go from here?
Cheshire Cat
That depends on where you want to get
to.

29. is it autonomy from the State vs.
autonomy from the market?
or
autonomy from the State to enable
responsiveness to the market

30. competing in the learning
society...

31. competing in the learning
society...

32. competing in the learning
society...

33. competing in the learning
society...

34. what is your vision?