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IBM Technology Day 2013 Smarter Computing P Perdaems Salle Rome
1.
© 2013 IBM
Corporation© 2013 IBM Corporation Le Smarter Computing ? Oui, mais comment ? Surtout pour un fournisseur de services… Pierre Perdaems, architecte IT 11 Juin 2013
2.
© 2013 IBM
Corporation© 2013 IBM Corporation Agenda • Tableau blanc – technologies et fonctionalités • Les rôles de technologies dans la big business picture • Openstack, FSM, SCO, patterns, SDN,… • Zoom au sein de certaines zones technologies • Cloud Computing Reference Architecture • IaaS – openstack • PureFlex and autres fonctionalités • Smartcloud Entry et Orchestrator • Aggregator • Q&A 2
3.
© 2013 IBM
Corporation© 2013 IBM Corporation La problématique Managed Service Providers (or MSP) face three major challenges: • Keep positive cash flow position Invest only when a new client is secured • Have very competitive operation costs Operate efficiently with automation • Select the adequate technology stack to match SLA for end clients HA-RTO-RPO drive the stack per service ! How to have multiple technology stacks coexisting while still keeping OPEX very low ?
4.
© 2013 IBM
Corporation© 2013 IBM Corporation Qui sont les MSP ? Managed IT Infrastructure Providers - IaaS Cloud Development Platform Providers - PaaS Business Application Providers - SaaS Business Process Services - BPaaS Opportunity* N/A $8B 25% CAGR $3B 38% CAGR $8B 26% CAGR TBD 40% y/y (Gartner, 2012) Defined by: Break-fix, remotely delivered IT services Compute, Storage, Network, and OS, owned by MSP IaaS, OS, Application stack for clients to dev/test/prod, IaaS owned by MSP or other provider Own or Commercial software sold as service, hosted by MSP or other IaaS provider People and Process automation, with cloud service delivery platform as fundamental API integration point Business models: • VAR/VAD MSP • Existing MSP • New MSP • Datacenters • Cloud service providers • Existing MSP • Cloud service providers • Existing MSP • ISV MSP • Existing MSP • New MSP • Global SI’s • Telco • Existing SaaS MSP Contract: Service Level Agreement with annuity pricing based on usage Firm size: 10-100 typical 100-250 typical 50-250 typical 10-500+ typical 500+ typical What the MSP offers: • Break-fix • Help desk • Remote monitoring • Network management • Endpoint management • Patch management and Provisioning • Managed storage & BC/DR, Network, Security • Help Desk • Virtual Desktop • Hosted applications • Security services • Mobile app development • Dev/test environment • Analytics/database services • Broad range of SaaS • Finance & Accounting • Travel & Expense • Marketing Automation • Human Resources • Document Mgt. MSP examples: Compushare, Long View, Centerbeam, CDW, Arrow, Avnet, Unisys GoGrid, Connectria, Dutch Cloud, Equinix, Rackspace, Navisite, AWS Engine Yard, Linode, Microsoft Azure, Google AppEngine, LongJump Velocity, ASPAway, Sungard Enablers: Jamcracker, Parallel, Cloudmore Accenture, GBS, Tata Enablers: Jamcracker, Parallel, Cloudmore
5.
© 2013 IBM
Corporation© 2013 IBM Corporation Business Clients Multi Service Provider Enterprise Top Priorities 1. Increasing enterprise growth 2. Attracting and retaining customers 3. Reducing enterprise costs 4. Creating new products and services (innovation) 5. Increasing profitability (margins) 6. Improving efficiency 7. Improving marketing and sales effectiveness 8. Improve governance, compliance, risk and security 9. Creating or improving customer channels 10. Implementing finance and controls Source Gartner Value Cost Value Cost IT Organization IT Clients (users, developers…) MSP Clients 1 2 3 IT Suppliers Technology & Solutions Business outcomes from technology investments are all that really matter. ? ? The MSP’s challenge is finding new ways to prove its worth Competition Increasing MSP value provides optimum benefits to MSP clients (2,3) !
6.
© 2013 IBM
Corporation© 2013 IBM Corporation White board on technologies and capabilities
7.
© 2013 IBM
Corporation© 2013 IBM Corporation Business Clients Multi Service Provider Value Cost Value Cost IT Organization IT Clients (users, developers…) MSP Clients IT Suppliers Technology & Solutions Infrastructure technology to increase value and lower cost PUREFLEX IaaS • Value • Through agility to provide services (IaaS portal) • Large set of Certified ISV virtual appliances (PureSystems Center catalog) • Cost • Integrated solution with smaller footprint, less energy, choice of hypervisors, • Lower OPEX via Central management point (FSM) with expertize configuration patterns Library • Multitenant - Mutualization • Pay as you Grow model MSP either exposes IaaS to clients or install applications the old way.
8.
© 2013 IBM
Corporation© 2013 IBM Corporation Networking Networking Networking Storage Storage Storage Servers Servers Servers Virtualization Virtualization Virtualization O/S O/S O/S Middleware Middleware Middleware Runtime Runtime Runtime Data Data Data Applications Applications Applications Traditional IT Virtualization Virtual System Patterns Virtual Application Pattern ClientManages ManagedbyPureApplication ManagedbyPureApplication VirtualSystemPatterns VirtualApplicationPatterns Customization; higher costs; slower time to value Standardization; lower costs; faster time to value Value of Patterns increases incrementally from Infrastructure Patterns to Platform Patterns
9.
© 2013 IBM
Corporation© 2013 IBM Corporation Center of Excellence: orchestrate and do Managed IT IaaS PaaS SaaS Networking Storage Servers Virtualiza on O/S Middleware Run me Data Applica ons Networking Storage Servers Virtualiza on O/S Middleware Runtime Data Applications Networking Storage Servers Virtualiza on O/S Middleware Runtime Data Applications Networking Storage Servers Virtualiza on O/S Middleware Runtime Data Applications BPaaS Networking Storage Servers Virtualiza on O/S Middleware Runtime Data Applications People Monitoring Lifecycle Manageme nt IaaS PaaS SaaS IaaS PaaS SaaS La Gaude: Industry view, ISVs, patterns,… Boeblingen-MONPELLIER: Showcase, PoC, workshops, Cloud layer, Architecture… MSP Infrastructure-Gaps 01. IT Host Resources 03. IT Storage Resources 04. IT Network Resources 02. IT Distributed Resources Exploratory Departmental Enterprise Integration Exclusive Open Scope of services Assess current state Determine future state Identify required capabilities and initiatives Develop roadmaps 01. IT Host Resources 03. IT Storage Resources 04. IT Network Resources 02. IT Distributed Resources Exploratory Departmental Enterprise Integration Exclusive Open Scope of services Assess current state Determine future state Identify required capabilities and initiatives Develop roadmaps GTS: Hosting, architecture, … Right Managed Services model … PureSystems
10.
© 2013 IBM
Corporation© 2013 IBM Corporation Reference architecture 10
11.
© 2013 IBM
Corporation© 2013 IBM Corporation March 2009 Initiated CCAB SC CCMP Reference Architecture Early 2012 • Release CCRA 2.5 • Reach milestone of ~1500 IBMers formally educated on the CCRA July 2011 Released “CCRA 2.0 for Business Partners”February 2011 Submitted CCRA to The Open Group Evolution of the Cloud Computing Reference Architecture (CCRA 3.0) November 2012 • Release CCRA 3.0 • Adoption Patterns Prescriptive guidance on IaaS/PaaS/CSP/SaaS March 2011 Release CCRA 2.0March 2010 Published CC & CCMP Reference Architecture 1.0 October 2010 Used in Cloud Launch and various customer/analyst sessions April 2011 Public Cloud RA whitepaper available on ibm.com 2012/13 CCRA Standardization ongoing Defined overall architectural foundation Added product- and –integration focused solution architectures
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© 2013 IBM
Corporation© 2013 IBM Corporation IBM Cloud Computing Reference Architecture The IBM CC RA represents the aggregate experience across hundreds of cloud client engagements and the implementation of IBM-hosted clouds • Based on knowledge of IBM’s services, software & system experts, including IBM Research The IBM Cloud Computing Reference Architecture (CC RA) is reflected in the design of • IBM-hosted cloud services • Clouds IBM implements for clients • IBM cloud appliances • IBM cloud service management products The CC RA focuses on cloud specifics such as radical cost reduction while achieving high degrees of security, reliability, scalability and control The CC RA consists of 21 detailed documents representing best-of-industry knowledge and insight on how to architect, design and implement clouds Governance Security, Resiliency, Performance & Consumability Cloud Service Creator Cloud Service Consumer Cloud Service Provider Common Cloud Management Platform (CCMP) Operational Support Services (OSS) Cloud Services Infrastructure-as-a-Service Platform-as-a-Service Software-as-a-Service Business-Process- as-a-Service Business Support Services (BSS) Cloud Service Integration Tools Consumer In-house IT Service Creation Tools Infrastructure Existing & 3rd party services, Partner Ecosystems
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© 2013 IBM
Corporation© 2013 IBM Corporation Cloud Computing Reference Architecture (CC RA) AOD – Overall drill-down Governance Security, Resiliency, Performance & Consumability Cloud Service Creator Cloud Service ProviderCloud Service Consumer Cloud Services IaaS PaaS SaaS BPaaS Common Cloud Management Platform Cloud Service Integration Tools Consumer In- house IT Infrastructure Middleware Applications Business Processes OSS – Operational Support Services BSS – Business Support Services Subscription Management Pricing Entitlement Management Metering Rating Billing Clearing & Settlement Accounts Payable Accounts Receivable Customer Account Management Service Offering Catalog Service Offering Management Contracts & Agreement Management Service Request Management Order Management Transition Manager Deployment Architect Operations Manager Service Provider Portal & API Consumer Administrator Consumer Business Manager Consumer End user Service Creation Tools Service Management Development Tools Service Runtime Development Tools Software Development Tools Image Creation Tools Service Component Developer Infrastructure Security & Risk Manager Customer Care Service Manager Business Manager Service Composer Offering Manager Service Integrator ServiceManagement ServiceConsumerPortal&API ServiceDevelopmentPortal&API API API API API Existing & 3rd party services, Partner Ecosystems Provisioning Incident & Problem Management IT Service Level Management Service Automation Management Service Delivery Catalog Service Request Management Change & Configuration Management Image Lifecycle Management Monitoring & Event Management IT Asset & License Management Capacity & Performance Management Platform & Virtualization Management Infrastructure MgmtInterfaces PlatformMgmt Interfaces SoftwareMgmt Interfaces BPMgmt Interfaces 13
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Corporation© 2013 IBM Corporation IBM Capabilities: IaaS 14
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Corporation© 2013 IBM Corporation Data Center Roadmap Cost / Hour 0.000 0.010 0.020 0.030 0.040 0.050 0.060 0.070 0.080 0.090 0.100 0.110 0.120 Cost/Hour(Nomralized) Computer Network Storage Backup Maintainance Energy Datacenter Capex Datacenter Opex HV VM OS Cloud SW DCOS Admin Overhead Enterprise Data Center Cost Optimized Enterprise DC Future Enterprise DC Current Enterprise Hybrid DC Cost Optimized Enterprise Hybrid Future Enterprise Hybrid DC Large Internet Data Center 15
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Corporation© 2013 IBM Corporation Compute Cost as a Function of Data Center Size 1 10 100 1000 10000 10 100 1000 10000 100000 1000000 Number of Servers RelativeVMCost Traditional Enterprise Enterprise Cloud Enterprise Cloud wo VMWare Large Internet Providers
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© 2013 IBM
Corporation© 2013 IBM Corporation OpenStack is a global collaboration of developers & cloud computing technologists working to produce an ubiquitous Infrastructure as a Service (IaaS) open source cloud computing platform for public & private clouds. The OpenStack Foundation is Open for Business Platinum Sponsors Gold Sponsors http://openstack.org OpenStack Compute (core) Provision and manage large networks of virtual machines OpenStack Object Store (core) Create petabytes of secure, reliable storage using standard HW OpenStack Dashboard (core) Enables administrators and users to access & provision cloud-based resources through a self-service portal. OpenStack Image Service (shared service) Catalog and manage massive libraries of server images OpenStack Identity (shared service) Unified authentication across all OpenStack projects and integrates with existing authentication systems. 150 Orgs 2600 Individuals 850 Orgs 6600+Individuals Exponential growth in participation APR 2012 Asof JAN 2013 Asof Code available under Apache 2.0 license. Design tenets – scale & elasticity, share nothing & distribute everything 17
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Corporation© 2013 IBM Corporation IBM’s Relative Contributions to OpenStack
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© 2013 IBM
Corporation© 2013 IBM Corporation Source: Followerwonk.com OpenStack’s social community is roughly 3 times that of its nearest competitor One-quarter of Cloudstack & OpenNebula followers also follow OpenStack State of the OpenStack ecosystem •Growth in the OpenStack Eco-System *Code branches are a direct indication of feature & design activity OpenStack ecosystem growth •OpenStack has the largest active open source, cloud project community (~2,500) •Individual membership up 286% since April 2012 (2,300 – 6,600+), boasting 47 User Groups in 33 countries •Social media leader (3x the followers of nearest cloud project community) •Corporate sponsorship grew 11% (135 - 150) since the OpenStack Foundation announcement • Notable additions include VMware & Microsoft •Fall Design Summit attendance grew 3x, 2011 to 2012 •2,300 attendees of the Asia Pacific conference in China, across 2 cities (Beijing & Shanghai), in July 2012 OpenStack ecosystem growth •OpenStack has the largest active open source, cloud project community (~2,500) •Individual membership up 286% since April 2012 (2,300 – 6,600+), boasting 47 User Groups in 33 countries •Social media leader (3x the followers of nearest cloud project community) •Corporate sponsorship grew 11% (135 - 150) since the OpenStack Foundation announcement • Notable additions include VMware & Microsoft •Fall Design Summit attendance grew 3x, 2011 to 2012 •2,300 attendees of the Asia Pacific conference in China, across 2 cities (Beijing & Shanghai), in July 2012 IBM impact on OpenStack IBM has over 250 employees (internal & external) working on OpenStack •73 IBMers have signed the contributor agreement • 15 additional pending review & approval, totaling 88 • 28 IBMers have had code contributions accepted • 6 core contributors (of ~30) on 8 projects • One fifth of core contributors are IBMers •IBM is currently 3rd overall in code contributions and reviews behind Rackspace & Redhat. • 21% of the design features for the Nova (Compute) project were led by IBM • 11% of the design features for the upcoming Grizzly IBM impact on OpenStack IBM has over 250 employees (internal & external) working on OpenStack •73 IBMers have signed the contributor agreement • 15 additional pending review & approval, totaling 88 • 28 IBMers have had code contributions accepted • 6 core contributors (of ~30) on 8 projects • One fifth of core contributors are IBMers •IBM is currently 3rd overall in code contributions and reviews behind Rackspace & Redhat. • 21% of the design features for the Nova (Compute) project were led by IBM • 11% of the design features for the upcoming Grizzly
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© 2013 IBM
Corporation© 2013 IBM Corporation Implementations of 2 important open cloud standards Globalization & localization enablement Localization for Simplified Chines Crowd-sourced translation capability Contributions to OpenStack Success Deliver Value IBM Sonas - V7000 IBM XIV Membership Services from HSLT IBM Power Systems Drivers for IBM SVC & XIV PowerVM driver Dynamic hypervisor support API, quotas, Nova integration Legal support for drafting bylaws Improvements to stability and quality Community sprint days Permission building in the China market Three IBMers named “core contributors” 124 IBMers collaborating across divisional lines Legal support for drafting bylaws Improvements to stability and quality Community sprint days Permission building in the China market Three IBMers named “core contributors” 124 IBMers collaborating across divisional lines IBM PureSystems
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© 2013 IBM
Corporation© 2013 IBM Corporation IBM Software Define Network platform Goal 21 IBM SDN Controller Platform has 3 components 1. A set of drivers for the different switching components 2. An Orchestration Engine to control switching components and provide application APIs 3. Application eco-system with native IBM apps, Partner apps, and 3rd party apps IBM SDN Controller • will plug into higher level orchestration platform such as Openstack • To enable single pane for server, storage and networking infrastructure SDN Controller Platform •Global state & efficient capacity management •Optimizations and placements Apps Services AppsServices L2/L3 5000v / DOVE OpenFlow 11 22 33 Configuration & Provisioning Software IBM Confidential
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Corporation© 2013 IBM Corporation White board White board on Networking Key points: Physical speed 802.1Qb/ virtualisation Latency Convergence - FCoE Integration Openflow Dove Software Defined Networks
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Corporation© 2013 IBM Corporation IBM capabilities: Portal and orchestration 23
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Corporation© 2013 IBM Corporation Cloud Onramps
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© 2013 IBM
Corporation© 2013 IBM Corporation Design Point for IBM SmartCloud Entry – Simplicity
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© 2013 IBM
Corporation© 2013 IBM Corporation 1. Customers are looking for end to end automation of cloud service delivery to achieve greater returns 2. Provisioning play a key role, but is just one of many steps that must be automated 3. Each customer has unique requirements to integrate with existing data center processes and tools. VM Provisioning Real customer example Why do we need an Orchestrator ?
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Corporation© 2013 IBM Corporation SmartCloud Architecture Infrastructure-as-a-Service (IaaS) Network (Cisco, Juniper, Big IP, NCNM…) Dev Tools Service Mgmt Monitor Backup & Restore Security/Patch Compliance Storage (NetApp, StorWize, Sonas, TPC…) Compute (VMWare, KVM, Hyper-V, PowerVM, zVM…) IaaS Gateway Image Management Patterns Cloud Marketplace Orchestration Software Stacks
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Corporation© 2013 IBM Corporation IBM Capabilities: Aggregation 28
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Corporation© 2013 IBM Corporation Example: Integration-as-a-Service (WebSphere CastIron Live)
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Corporation© 2013 IBM Corporation PureSystems
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Corporation© 2013 IBM Corporation PureSystems Family Delivering Big Data Platform Services Delivering Cloud Application Platform Services Delivering Cloud Infrastructure Services Data PlatformApplication PlatformIntegrated Infrastructure Beyond Blades Infrastructure Components
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Corporation© 2013 IBM Corporation Related Standards & Organizations Related Standards & Organizations SmartCloud Orchestration Orchestration, Platform and Infrastructure Services across multiple environments and domains SmartCloud Orchestration Orchestration, Platform and Infrastructure Services across multiple environments and domains CIMI & OVF TOSCA CCRA OSLC Simple 3-tier structure, increasing client value at each tier and extending across hybrid cloud environments Using open, common, standards-based architecture providing choice, flexibility, interoperability and portability Clean upgrade paths with progression to fully integrated and factory optimized PureApplication System Significant benefits including ease of installation, enterprise hardening and additional capabilities above base OpenStack SmartCloud Provisioning Platform and Infrastructure Services SmartCloud Provisioning Platform and Infrastructure Services SmartCloud Entry Infrastructure Services SmartCloud Entry Infrastructure Services SmartCloud Provisioning Platform and Infrastructure Services SmartCloud Provisioning Platform and Infrastructure Services SmartCloud Entry Infrastructure Services SmartCloud Entry Infrastructure Services Customer integrated hardware Customer integrated hardware PureFlex SystemPureFlex System PureApplication System Infrastructure and Platform Services PureApplication System Infrastructure and Platform Services Key Software Offerings Factory Integrated Bundle Option Public Cloud Infrastructure Many IBM SmartCloud offerings leverage common cloud services
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© 2013 IBM
Corporation© 2013 IBM Corporation PUREFLEX and FLEX systems No compromise designs for full performance Support multiple architectures using up to 14 POWER7 or x86 nodes per chassis Support for applications across 4 operating environments Secure startup for both physical and virtual environments x86 Linux ® ,Windows ® POWER7 AIX ® , i ® , Linux ® IBM Confidential to April 11, 2012
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© 2013 IBM
Corporation© 2013 IBM Corporation DIMMs DIMMs DIMMs DIMMs DIMMs DIMMs DIMMs DIMMs Mezz 2 Mezz 1 POWER7+ Socket IO Hub IO Hub POWER7+ Socket Systeminfrastructure Compute 2 x SAS 2.5” HDD or 2 x 1.8” SDD drives Standard compute node ◊ 2-socket Power7+ ◊ 24 cores : 2 Socket x 12 cores ◊ 16 DIMMs 512GB Max ◊ Dedicated HW support for Dual VIOS ◊ Double the number of VM’s per core IBM p270 compute node Integration without compromise, designed for the next decade Power is Performance Redefined Delivers over 30% greater performance with similar density and energy use of the previous POWER7 blades
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© 2013 IBM
Corporation© 2013 IBM Corporation Systeminfrastructure Compute Integration without compromise, designed for the next decade *HDD or SSD – Mounted on cover (located over memory) IBM p470 compute node Double-wide compute node ◊ 4-socket Power7+ ◊ 48 cores : 4 Socket x 12 cores ◊ 32 DIMMs 1TB Max ◊ Dedicated HW support for Dual VIOS ◊ Double the number of VM’s per core DIMMs DIMMs DIMMs DIMMs DIMMs DIMMs DIMMs DIMMs Mezz 2 Mezz 3 POWER7+ Socket IO Hub IO Hub POWER7+ Socket POWER7+ Socket POWER7+ Socket DIMMs DIMMs DIMMs DIMMs DIMMs DIMMs DIMMs DIMMs Mezz 4 Mezz 1 IO Hub Next generation compute node for delivering the most advanced converged infrastructure, virtualized data center and cloud computing environments.
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© 2013 IBM
Corporation© 2013 IBM Corporation Being concrete
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© 2013 IBM
Corporation© 2013 IBM Corporation Use Cases for a POC This slide deck contains a list of PoC Use Cases, categorized by scenarios and linked to the PureFlex plays. A one page quick menu has been created that lists suggested use cases. The image on the right is a thumbnail of the actual one pager. The current location of the one page menu is on the SSI PureFlex POC Nomination page HERE. To start building a POC plan, you can select all or some of the use cases in areas of the customer’s insert. You can use this one page menu as the test plan discussion document for the triage call. The detail charts will like scenarios to specific sales plays and focus areas.
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© 2013 IBM
Corporation© 2013 IBM Corporation IBM Confidential IBM “Pay as You Grow” offering for MSPs Optional Schedule of Tiered PAYG Amounts “Pay as You Grow” PAYG* List Price $750K Configured List Price $750K Up Front Price $300K + Usage Tiers Tier 1 0-25% Usage Pay 25% of $225K Tier 2 26-50% Usage Pay 50% of $225K Tier 3 51-75% Usage Pay 100% of $225K Tier 4 76-100% Usage Pay 125% of $225K PAYG Amount based on a % of Total Cores used PAYG Discount Example: Up to 60% PAYG Value PAYG Discount minus Basic Discount PAYG Amount $225K
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© 2013 IBM
Corporation© 2013 IBM Corporation IBM’s “Launch Pad” for MSPs provides a comprehensive set of services to help MSPs build their brand and generate demand for their services. Analytics & Insights MSP Concierge Promotion of MSP via IBM’s BP Directory Marketing Assets & Funding Marketing Plan Development Marketing Execution Services Social Media and Marketing education MSP Mark IBM’s MSP Program Marketing Benefits Highlights • Marketing services which span the full breadth of marketing requirements • Easy access to these marketing services via Partner World • An MSP support service to point you to the marketing services of most value to you • Marketing services which will help fuel MSP growth !!! MSP Joint Marketing
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© 2013 IBM
Corporation© 2013 IBM Corporation
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© 2013 IBM
Corporation© 2013 IBM Corporation MERCI 4th video on youtube. http://www.youtube.com/watch?v=mCzqYid0u6A 2 BLOGs English: http://expertintegratedsystemsblog.com/index.php/author/pierre-perdaems/ 1 BLOG French http://thoughtsoncloud.fr/index.php/2013/03/penser-au-dela- de-la-boite White paper: http://www.clabbyanalytics.com/uploads/MSPfinal.pdf
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