1. GETTING TO KNOW ECHO.IT
Emphasize the desired actions and
reach your desired business results with a
purpose-driven ESN

2. Agenda
Sorry if you thought I would show a bunch of pretty pictures. I am
afraid we are past that point.
I would love to show you our product – but it is so amazing and
we spend too much time building it for me to pretend it is only
worth two minutes of your time.
I will tell you who I am, where we live, why we build what we
have build, what we build, and how it is going…
And just for you, I will tell you how the story has
progressed, some further reading tips, and end it with why it
rocks to be an entrepreneur

3. Who am I?
Echo.it, CEO & Co-founder
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B.Sc Bus Adm., & Philosophy & M.Sc Finance &
Strategic Management
I also love
tattoos, punk rock
and Millwall FC
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Top 10%
CBS
Recommended by both CBS and KU president
Several other courses, including INSEAD
Winner of several international case competitions
Active in student union
Active in entrepreneurship networks
Professional carrier includes startups, operational PE, research and Government
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Loves to nerd economics and politics
Stefan@echo.it / +45 5150 3663

4. FAMOUS FOR THE THREE RULES
INVITE ONLY
ALL WEB AND MOBILE
ONLY SCALABLE BUSINESS
Made by entrepreneurs

6. Why echo.it?
How do you take
strategy from
armchair buzzwords
to daily operations?
How can I help
manage companies
where I know little or
nothing about how
the value is created?

7. Strategyimplementation: Moving an
organisation from A to B
B
Results
= performance
= actions
B
Decision
A
Actions
Top management fails to get
strategy communicated =
Organizational standstill and
eventual new top management
Top management formulates KPIs
for middle management but
provides no other tools =
Organizational dissonance and
infighting
The organization manages to
translate strategy into actions!
That was pretty basic business school stuff, huh?
Well, if is so basic, how come:
• 40% of strategy implementations fails due to lack of implementation tools? Despite the top 3 ways to
engage employees according to CEOs is ethics and values, cooperation tools and a clear purpose?
• Only 27% of executives believe their employees are inspired by their company…
• … and worst still only 4 percent of the employees agree
Despite the fact that
Engaged employees contribute: +19% operating income, +29% Earnings per share and +14% income
growth and in another study grow the stock price 901% over a ten year period in value-oriented
organizations?
You need to empower employees to share daily actions and relate them strategy
Source: Deterding, McKinsey, IBM, CEO C-Suite Studies: Leading Through Connections, Boston Research Group, Journal of Organizational Excellence

8. The company as a nexus of stories:
What is your strategy story?
How do you tap into and align the story resource?
Make them action-based:
… Purpose-driven
They are about
• coworkers,
• customers
• Suppliers
• etc
The stories are the company!
…for customers
orientation
… Easy
Unstructured Stories of actions are already
shared at
• lunch
• meetings
• the water cooler
• etc
What have you done…
Share and engage
anywhere… across
location and function
… & Fun
Earn recognition for doing
the right thing

9. The company as a nexus of stories:
What is your strategy story?
How do you tap into and align the story resource?
Make them action-based:
… Purpose-driven
They are about
• coworkers,
• customers
• Suppliers
• etc
The stories are the company!
…for customers
orientation
… Easy
Unstructured Stories of actions are already
shared at
• lunch
• meetings
• the water cooler
• etc
What have you done…
Share and engage
anywhere… across
location and function
… & Fun
Earn recognition for doing
the right thing
Introducing Echo.it –
the ESN with a purpose!
The first SaaS tool for action
sharing, employee recognition
and behavioral change

10. Echo.it is…
Echo.it is an internal social media that can
help engage employees and managers in
the activities and goals of your organization.
Echo.it brings advantages for both
managers and employees when working
with company goals:
Employees get the opportunity to receive
acknowledgement from colleagues and
managers on the basis of their daily actions
and engagement.
Managers get the opportunity to emphasize
the desired behaviors, actions, and KPIs.
Further, Echo.it enables managers with a
statistical insight into the behavior taking
place across the organization and the
departments.

11. How does Echo.it work in practice?
Employees are invited to a
branded secure platform
Categories are customized
to facilitate the desired
values, strategic
categories or operational
needs
For example: Ann Jameson:
“ I coached a colleague to
have a difficult conversation
around prioritization of
projects ”
This action inspires
others, and the manager or
other colleagues can follow
up with feedback online and
offline.
The employee gets
rewards from the system
based on activity and quality
of actions
… and that is only the
beginning. Echo.it can also
do surveys, goals and
special recognition and
lots more…
The action is aggregated in
statistics that shows the
overall involvement and
the success of identity
sharing

12. What is the package like?
Totally SaaS! 10 minutes to setup and
customize look-and-feel and brand for
new customers
Fully automated launch, activation and
retention of users
• Smart stream and social media that
matches the customer organization
• Sort echoes to quickly find what you
are looking for
• Make categories department specific
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Unique behavioral statistics
Silo breaking follower-matrix
Set goals
Award badges – early gamification
mover
Do surveys or quizzes
Newsletters and personal mails
Mobile apps and api
Zero maintenance cloud-hosting
… and this is only the beginning!
All that for only 2 EUR
per user per month
Oh yeah… we have Closeto-zero marginal cost of
operating service

13. We are proud to be an award-winning
media darling on the uptake
Awesome facts
Customer examples
Third largest
aluminum
company
Close talk with
Top15 German
company
• Average activity rate of 73%
• Frontline personnel content:
70%
• Positive content: 93%
• 42% indicated a positive change
towards their job from using the
platform
• Growing userbase
• Beaten Yammer and Bunchball
on deals
• Winner of industry awards
• Lot’s of national medias
coverage
• Huge academic interest

14. The story so far…

15. Further reading
On entrepreneurship…
On sales…
On work…
On the world…

16. Why is it awesome to be an
entrepreneur?
Like most things, the answer is ”in your books”
You can only sell to people, if
they voluntary believe that you
are improving their world
= You know that you are
making a positive difference
Your profit depends on
your ability to maximize
utility usage
= You know you are
improving the world
You reap the results, but even if it is negative you will have improved the
knowledge of the human race. Pretty awesome!
Source: Heroes under distress, Madsen 2009, CBS
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17. Where can employees engage with
your strategy today?
Thank you
Go to www.echo.it/joinus