The document discusses smarter commerce and running a business more efficiently. It outlines key areas like marketing, procurement, order management, supply chain, fulfillment, and service. It also shows how customers can research, order, change, track and return products across different channels like stores, websites, calls, and mobile. The goal is running the business smarter through better brand relationships, procurement, order management, supply chain visibility, production planning, inventory analytics, and operational efficiency.

1. Smarter Commerce
Thomas Steglich-Andersen

2. Smarter Commerce

3. Running the Business ..
Brand Relationship
Marketing
Sell
•Pricing, Add
•Campaigns
•Order, Payment, Multi Channel
•Customer Interaction
Procurement
Service
•Contract management
•Spend Mgmt.
•Returns, change.
•Installation scheduling
Order Management
Supply Chain Visibility and optimisation
Supply
Fulfillment
•Partner Integration
•EDI, File Transfer
•Transport planning
Planning/
Analytics
•production
Inventory/
Analytics
Production
•Warehouse Mgmt
Operational Efficiency

4. Cross channel in researching and buying
Store
Research
Product
Create Order
Call Center
Research
Product
Create Order
Change Order
Web
Research
Product
Create Order
Mobile
Research
Product
Create Order
Schedule
Delivery
Change Order
Check Status
Cancel Order
Pickup
Initiate/Track
Return
Schedule Delivery
or Pickup
Check Status
Cancel Order
Schedule
Store Pickup
Initiate/Track
Return
Change Order
Schedule Delivery
or Pickup
Check Status
Cancel Order
Schedule
Store Pickup
Initiate/Track
Return
Change Order
Schedule Delivery
or Pickup
Check Status
Cancel Order
Schedule
Store Pickup
Initiate/Track
Return
BtB, BtC,BtBtC,Social,CtC
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5. Running the Business .. Smarter !
Brand Relationship
Procurement
Marketing
•Pricing, Add
•Contract management •Campaigns
•Spend Mgmt.
Sell
•Order, Payment, Multi Channel
•Customer Interaction, configuration
Service
•Returns, change.
•Installation scheduling
Order Management
Sourcing Supply Chain Visibility and optimisation
•Partner Integration
•EDI, File Transfer
Planning /
Analytics Production
•production
Inventory/
Analytics
•Warehouse Mgmt
Operational Efficiency
Fulfillment
•Transport planning

6. Hvis du vil vide lidt mere ...