Storage Optimization Best Practices

Storage Optimization
Best Practices
The IT Services Site Webinar Sponsored by

Today’s Featured Speakers

Laura DuBois
Program Vice President, Storage
IDC

Ronald Kenney
Global Service Product Manager, IBM Storage and
Data Services
IBM Global Technology Services

21 June 2012

Data center operational efficiency: Storage
Are you part of the 21 percent?
IBM Global Data Center Study

SDP03168 -USEN-00

© 2012 IBM Corporation

Agenda

 Overview of the IBM Global Data Center study
 Storage implications of a highly efficient data center
– IBM’s approach to “smarter” storage management
– IBM Global Data Center study results
– “Smarter” storage management examples
 IBM Storage Services offering solutions
 Are you part of the 21 percent?
– Next steps

4 © 2012 IBM Corporation

Executive summary

 IBM and IDC surveyed 308 companies worldwide to identify the attributes of companies who are
operating their data centers the most efficiently.1 By understanding what distinguishes them from other
companies—in storage data center operations projects—you can gain insights into how to improve your
data center efficiency.
 The exponential growth and volume of data creates a major storage and cost challenge for many
organizations due to complexity, governance and technology.
 Successfully addressing these challenges requires a smarter approach to managing storage—one based
on virtualization, optimization and automation.
 Storage management services from IBM can offer a more holistic approach to storage management that
can be applied to your existing storage infrastructure.
 A smarter storage infrastructure is foundational to leveraging business analytics and extracting insights
from big data while creating an IT infrastructure that is tuned to the task and managed in the cloud – what
we call smarter computing.
 IBM can help any business handle these challenges by helping to improve data center operational
efficiency through increased storage management, allowing you to gain the same increased efficiencies
as the 1 out of 5 companies in the study—to shift more of your IT budget to new projects.

Source : 12012 IBM Global Data Center study


One-in-five, or 21 percent of clients have highly efficient data centers,
allocating 50 percent more of their IT budget to new projects.1

How much of your IT budget Improving data center operational
is spent on:1 efficiency allows spending to go to:1
Maintaining existing New projects
infrastructure

 Improving public safety or providing
Basic more citizen services
data centers 35%
 Transforming core banking and
65% payment systems
 Implementing smart grids or
improving generation performance
Strategic 53%  Allocating to other business priorities
data centers
47%


The data center study highlights three critical storage implications
for highly efficient data centers

Strategic leaders have moved beyond consolidation to high
Virtualize levels of virtualization for their storage environments.

Standardize and Strategic leaders manage storage growth by implementing
optimize optimization to reduce storage costs.

Strategic leaders have enabled higher levels of automation to
Automate offload manual tasks and help reduce error rates, as well as
automation and policy management to reduce labor costs.



The expanding volume, velocity and variety of data also bring
challenges that clients cannot effectively handle by using
traditional methods.

Complexity Governance Storage management

Amount of information
Of data hasn’t been
managed by Up to 70
50 times1 accessed in 90 days
enterprise datacenters percent4 or more Of total IT budget is
over the next decade
20
devoted to storage
percent7 and growth
1 gigabyte (GB) of
80 Of the world’s data is Over 100 new data can easily
percent2 unstructured percent5 mean 100 GB or more
in total storage

The number of IT Of organizations are Less
Of disk storage is
1.5 professionals in the Over 55 doing long-term than 30 effectively used
times3 world over the next percent6 retention through their percent8
decade backup application

Sources:
1 - IDC's Digital Universe Study, sponsored by EMC, June 2011
2 - IDC’s Digital Universe Study, sponsored by EMC, June 2010
3 - IDC's Digital Universe Study, sponsored by EMC, June 2011
4 -Top 10 Strategies for Surviving Unconstrained Data Growth,” Gartner Symposium Presentation, October 2010 and presented at Storage Innovation Executive Summit NYC on May 9th 2011
5 - Frost and Sullivan, 2011 - EMC May 2011 sponsored report
6 - IDC, Archiving Crosses Boundaries: Archival Information Access and Reuse is a Top Priority, doc #228310, May 2011
7 - William Blair & Company, Equity Research, March 2011
8 - Storage Innovation Executive Summit in NYC on May 9th, 2011 by Brian Truskowski

Virtualization, optimization and automation capabilities can help you
create a highly efficient storage infrastructure.
Technology

Policy-driven catalog Workflow automation
Tools Software
Virtualization Storage cloud

Services

Standardize
Virtualize Automate
and optimize

Create a responsive,
Standardize Automate data movement
business-oriented
storage usage and decision making
infrastructure
… across multi vendor … holistically for all … with the intelligence
storage and tiers your data of analytics

Reduce complexity and Better govern storage Achieve operational
supply and demand and
cost of storage while lay the foundation
efficiency, and reduce risk
preserving flexibility for automation through automation

Virtualize Standardize and optimize Automate

IBM offers a “smarter” approach to storage management
that can help your organization in many ways.

This approach involves:
 Ensuring that your heterogeneous storage
environment is not impeded by complexity and
is flexible so that it can support the agility and
growth needed by your organization via
virtualization
 Governing both supply and demand aspects
of storage and how to reduce custom solutions
and reactive work through storage
optimization
 Using analytics and automation to infuse
intelligence into tools and workflow, for storage
migration and provisioning
 Creating an IT infrastructure that is designed
for data, tuned to the task and managed in the
cloud – what we call smarter computing.


Virtualize

Strategic leaders have moved beyond consolidation to high levels of
virtualization for their storage environments

Asset optimization – virtualization is key

93%

21%
Strategic
Basic

Use storage virtualization

For a responsive infrastructure, virtualization is key. Proper storage virtualization
prepares your infrastructure to respond to business demands efficiently and painlessly.


Virtualize

With storage virtualization services from IBM, we help build a more
cost effective, reliable and responsive storage infrastructure.

Following are some of the benefits a client has realized after investing in IBM services.
Storage utilization up by Raw storage Tier efficiency Storage arrays
over 100 percent, from capacity down up by over down by 70
35 to 78 percent1 15 percent 100 percent, in one year
Average, per Gartner from 10 from 30 percent, from 166
petabytes Tier 2 or 3 arrays to 961
2007 2010 to 8.41 2009 2010 storage to 70 2007 2010 Storage vendors 2009 2010
percent1 down from six to three

Our storage virtualization approach …
Vendor neutral More reliable Real savings
Can provide Uses standards and Has helped a client:
integration and repeatable processes  Reduce annual maintenance
 Reduce annual maintenance External
single point of with latest IBM costs by 57 percent2
costs by 57 percent2 virtualization
control for over virtualization  Reduce annual kilowatt
 Reduce annual kilowatt
120 multivendor technology hours by 3,565,3202 HITACHI EMC NetApp IBM SUN
hours by 3,565,3202
storage systems  Recover 1,700 square feet
 Recover 1,700 square feet
of floor space2
2 HP NEC BULL FUJITSU PILLAR
 of floor space energy
Achieve annual
Over 40 years experience with virtualization technologies  Achieve of US$320,8782
savings annual energy
Over 30 years experience with storage virtualization Create tiers across multivendor storage
savings of US$320,8782
1 - IBM Pulse, Pulse Comes To You, Storage Infrastructure Optimization, September 2011, Kansas City
2 - Based on IBM client engagement, your individual results may vary

Standardize and optimize Automate

Strategic leaders manage storage growth by implementing
optimization, as well as automation and policy management to
reduce labor and storage costs.

Asset Automation
Leaders implement 4 to 6 Policy management helps
times more storage 92% provide faster service while
optimization techniques 85% reducing the demand of the
storage architects’ time

14% 12% Strategic
Basic

Deduplication Automated tiered
storage

IBM facts: Organizations can save up to 50% of storage architects’ time and 10-20% percent of
the most expensive storage costs by using policy management and storage service catalogs.


Standardize and optimize

Storage optimization helps improve the business value of IT.

 Managing both demand for storage and efficiency of the storage infrastructure
 Multiple entry points enable targeted proofs of concept that can scale later
 Example: Five holistic projects to get started without removing and replacing your
current infrastructure

Reclaim, rationalize and plan
Improve planning and design to reclaim space for reuse

Virtualize and tier

Align and optimize cost
Reduce storage growth
Storage demand

Help increase utilization and reduce cost per terabyte

Supply
Efficient backup and restore, and continuous availability
Help reduce labor costs and increase data availability

Storage process and governance model
Governance modeling to requirements

Archive, retention and compliance
More efficient long-term storage for inactive data

Automate

Strategic leaders have enabled higher levels of automation to
offload manual tasks and help reduce error rates.

Automation – provides flexibility to improve availability

87%

Strategic
3% Basic

Implemented a storage service catalog

An intelligent storage service catalog helps optimize and simplify storage requests while
enabling more consistent storage processes and governance by defining standards and policies.


Automate

IBM has already used policy and analytics-based automation
internally to achieve significant cost savings.

US$13M in estimated cost
savings over three years1
 Automatically moved 57 terabyte IBM Global Account
across multi-vendor frames to less Prior storage pyramid New storage pyramid
expensive devices +
 Reduced migration labor from 235 Tier 0 Tier 0
1-5 percent
0--1%
hours to six hours
 Moved 10 percent of data 4060%
- Tier 1 Tier 1
15-20 percent
automatically to 50 percent less US$ Tier 1A
expensive disk Tier 1A 20-25 percent

Tier 3 Tier 3

- 50-60 percent

Policy and analytics based automation

 Replaced manual allocation decisions
 Automated storage provisioning
 Standardized tier rebalancing policies
“We were able to reduce a multi-day complex process to a
matter of 2-3 hours!” — Kris Myers. Dir. Information Technology
IBM Global Account Division
1US$13M is a combination of cost savings and cost avoidance.


Virtualize Standardize and optimize Automate

IBM has identified projects that can enable virtually any client to start
their journey toward smarter storage management.

Build a responsive Automate data movement
Exabytes Batch
infrastructure to address the and decisions to handle
vast growth in data volume. Big Streaming
the velocity of data
Terabytes
Data data

How? How?
Structured and Structured
 Implement a virtualized unstructured
 Automate storage request
multi-tier infrastructure workflow
 Deploy thin provisioning Variety
 Automate storage provisioning
and de-duplication and workload analysis
 Deliver storage leveraging Standardize governance
 Automate tier movement within
cloud computing across the variety of data a storage array
How?  Automate policy-driven tier
Goal:
Reduce costs and  Standardize the storage request process movement across arrays
complexity  Standardize and operationalize
provisioning by data type Goal:
High operational efficiency
 Correctly size and place data and reduced risk
(on the right tier) from the start

Goal:
17
Better storage governance © 2012 IBM Corporation

Standardize and optimize

IBM Storage Infrastructure Optimization (SIO) Assessments

Stop storing so much
The average large organization can Move data to the right place
save up toUS$3 million Leading organizations
by reclaiming an average of 11% of their can save up to US$1.9 million
storage for reuse
Organizations have
per year
by storing 12% less on Tier 1 disk
up to 50% fewer than the average organization
Storage backup issues
infrastructure when deduplication Store more with
optimization
technology is deployed what is on the floor
Leading organizations can get up to 25%

Holistic storage higher disk utilization than
management average, and up to 20% higher
utilization of Tier 1 disk
1Based on IBM projected estimates—individual results may vary.


Automate

By using our Intelligent Storage Service Catalog, we help standardize
and automate the rules for storage consumption across the variety
of data.
User input requested

OFTEN
Address storage demand

USE
and supply Enter data type and quantity
 Reduce 50 percent of architect’s
time1 Define standard data types (15-20)
 Database space  Email space  Shared file  Voice  App
 Provision in minutes versus days and store Space binaries
 Transaction logs  Video
 Static file Space
 Use less of the most expensive  Archive logs
 Email logs
 Backup
 App logs
 Active file
storage – reduce up to 10 to 20  Database
 Email
Space  Exports
 Operating
archive system
percent Tier 11 binaries  User home
DEFINE ONCE Directories

Define key performance indicators
 Size  Operational  Data security  Migration
Policy-based automation Recovery
 Availability  Compliance  Archive
 Replace manual allocation  Performance  Disaster recovery
 Disposal
decisions
 Define once, execute many times Architect to infrastructure
 Storage  Network  Disaster  Business
 Simplify user requests recovery continuity
 Backup and  Archive
 Automate storage provisioning recovery  System  Services

1Based on IBM projected estimates—individual results may vary.

Automate

We leverage IBM’s unique research-driven analytics to automate
data movement and better manage the velocity of data.

Simplify Analyze and automate Balance cost and
user input placement performance
Provision in Provision and Highly accessed
minutes versus days de-provision data ‘cached’ on high
Right resource Create volumes, virtual disks, performance storage
Right task host mapping Rarely accessed or old data
archived on cheaper storage
Right time

Intelligent placement Intelligent tier management
User input requested
often
Use

management recommends recommends optimal migration
Enter data type and quantity optimal placement within each target and window based on
tier based on workload workload and access

Flash Flash

Video Predefine Fibre Predefine Fibre
d Channel d Video Channel
Shared file placement placement
space policies policies
Database SATA SATA1
space
1Serial Advanced Technology Attachment (SATA)


Are you part of the 21 percent?
Next steps: Meet with IBM to discuss how our storage management can be applied to your
existing storage infrastructure.

Standardize
Virtualize Automate
and optimize
Create a more
responsive Standardize storage Automate data movement
business-oriented usage and process and decision making
infrastructure
Goal: Help reduce overall cost Goal: Help reduce reactive work Goal: Support enhanced
of storage while preserving and custom solutions while operational efficiency and help
flexibility increasing availability of highly reduce labor cost and risk
skilled resources through intelligent automation

How? How? How?
 Implement a virtualized  Standardize the storage  Automate storage request
multitier infrastructure request process to help reduce workflow
 Deploy thin provisioning planning and delivery time  Automate storage provisioning
and de-duplication  Standardize and and workload analysis
operationalize provisioning by  Automate tier movement
data type within a storage array
 Correctly size and place data  Automate policy-driven tier
(on the right tier) from the start movement across arrays


Thank you for your time today.

For more information:
 Register for the data center study paper
– ibm.com/data-center/study
 For more information on storage services, please visit:
– ibm.com/services/storage


Trademarks and notes

© Copyright IBM Corporation 2012

IBM Global Services
Route 100
Somers, NY 10589 U.S.A.

Produced in the United States of America
April 2012

IBM, the IBM logo and ibm.com are trademarks of International Business Machines Corporation in the United States, other
countries or both. If these and other IBM trademarked terms are marked on their first occurrence in this information with a
trademark symbol (® or TM), these symbols indicate U.S. registered or common law trademarks owned by IBM at the time
this information was published. Such trademarks may also be registered or common law trademarks in other countries.
Other product, company or service names may be trademarks or service marks of others. A current list of IBM trademarks is
available on the web at "Copyright and trademark information" at ibm.com/legal/copytrade.shtml

This document is current as of the initial date of publication and may be changed by IBM at any time. Not all offerings are
available in every country in which IBM operates.

The performance data discussed herein is presented as derived under specific operating conditions. Actual results may vary.
It is the user’s responsibility to evaluate and verify the operation of any other products or programs with IBM products and
programs. THE INFORMATION IN THIS DOCUMENT IS PROVIDED “AS IS” WITHOUT ANY WARRANTY, EXPRESS OR
IMPLIED, INCLUDING WITHOUT ANY WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR
PURPOSE AND ANY WARRANTY OR CONDITION OF NON-INFRINGEMENT. IBM products are warranted according to
the terms and conditions of the agreements under which they are provided.


Questions?
Please submit your questions now

Laura DuBois
Program Vice President, Storage
IDC

Ronald Kenney
Global Service Product Manager, IBM Storage and
Data Services
IBM Global Technology Services

Resources

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IBM Server optimization and integration

IBM Data Center Study
http://www.ibm.com/data-center/study

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http://www.ibm.com/services/smarterdatacenter

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