IBM Software Day 2013. Turning opportunities into outcomes

2. Robert Guidotti
General Manager, Software Sales
IBM Software Group
#IBMSWDay2013

3. Turn Opportunities into
Outcomes
#IBMSWDay2013

4. What Is Driving IT Demand Today
Advanced Explosion of
Predictive Mobile
Analytics Devices
Business
Optimization Real-time
Cybersecurity Sensor Data
+
Big Data
Infrastructure Growth of
Optimization Social Media

5. Software is a critical lever for making business decisions and fuels
innovation
Industries
Banking Energy Government Healthcare Education Transportation Retail Communications
Functions/roles
Marketing Finance Human Supply chain Executive IT
CMO CFO resources CSCO CEO CIO
CHRO
Business and IT needs
Turn Deepen Enable Deliver Accelerate Optimize IT Manage risk,
information engagement with the agile enterprise product and and business security and
into insights customers, partner business mobility service infrastructure compliance
s and employees innovation

6. 2013 IBM Software Key Initiatives
Middleware Platforms Industry-specific Integrated Solutions
Helping clients manage Applying Information Technology to
infrastructure, applications and data new domains and markets
Cloud and Big Data Smarter Smarter Social
Optimized Workloads Analytics Analytics Commerce Business
Mobile Security Smarter Watson
Enterprise Intelligence Cities Solutions

7. Business Needs Aligned to IBM Middleware Capabilities
Business Need Capabilities Business Need Capabilities
Turn  Database Management Deliver  Mobile development
and connectivity
information  Data Warehouse
enterprise
 Big data
 Mobile management
into insights mobility and security
 Information Integration and
Governance
Enable  Business Process Management Optimize IT  Cloud and IT Optimization
the agile  Connectivity, Integration and and business  Asset and Facilities Management
SOA
 Enterprise Endpoint Management
business  Application Infrastructure infrastructure
Accelerate  Application Lifecycle Manage risk,  Identity & Access Management
Management
product and security and  Security Intelligence &
 Complex and Embedded Compliance Analytics
service Systems compliance  Data Protection
innovation  Enterprise Modernization  Application Security
 Infrastructure Protection

8. Optimize Workloads
Volume, Velocity and Variety of Information Drives
the Requirements of Diverse Workloads
 Workload Optimized Workload
1. Drive
System
Attributes Requirements
 Best in Class Performance
2. Impact
 Better Automation / Lower Cost 3. Optimize
Optimal System
Design

9. IBM’s Workload Optimized Systems
WebSphere
DataPower
Family
PureFlex
POWER Systems WebSphere
zEnterprise PureApplication Netezza
CloudBurst
PureData
IBM System z IBM Power IBM Appliances
Systems PureSystems
Optimized from the Silicon to the Software

10. The Industry’s Broadest Systems Portfolio
zEnterprise Power System x Systems PureSystems Appliances
Systems Storage
Superior Unmatched Industry Leading data Integrated with Single purpose
system performance standard efficiency and built-in expert for most
management and extended protection patterns simplicity
and lifecycle optimization through
cost innovation
… meeting the diverse needs of enterprise clients

11. Mobile Is Changing Conventions in Industries, but Raising New
Challenges…
Retail Financial Services Distribution
 100M+ people upgraded to new iOS6 platform in 7 days
 By 2016, 200M+ employees will use their own smart phones for work
 115% increase in malware across platforms since 2010
 CIO concern about cost of developing for multiple mobile platforms is rising

12. Become a Mobile Enterprise
With a comprehensive end-to-end mobile platform and services
Build & Manage & Extend &
Connect Secure Transform
IBM Mobile Foundation IBM Social Business,
Commerce & Analytics
IBM Endpoint Manager
for Mobile
IBM Mobile Consulting and Managed Services

13. Become a Mobile Enterprise
New Capabilities
IBM Mobile Foundation IBM Security Access Manager IBM Social Business,
 iOS6, native and offline apps Context based security for cloud and mobile Commerce & Analytics
 Extended support for BYOD
IBM Mobile Lifecycle Development IBM Connections Mobile
 Enterprise and App Store linkage leveraging location services
Accelerated application delivery
 Hosted & on-premise services
IBM Mobile Services
Mobile App Innovation Services Mobile Enterprise Services for Managed Mobility Mobile Infrastructure Strategy and Planning

14. Security Intelligence Platform
Intelligence, integration and expertise across a comprehensive framework
IBM Security Systems meeting
today’s security challenges
 4,400 new vulnerabilities identified in 1H12
 300% spam / phishing volume increase
 19% increase in number of tools available
to attack mobile devices
Source: IBM X-Force® 2012 Mid-year Trend and Risk Report

15. Security Intelligence Platform
New Capabilities
Addressing Security in a Multi-Perimeter World
 IBM Security Access
Mobile Security Manager for Cloud & Mobile
Improving mobile and
endpoint access control  IBM Endpoint Manager
 IBM Security Access
Cloud Security Manager for Cloud & Mobile
Improving visibility and optimizing
Foundational
threats and patch management
Products  IBM SmartCloud for Patch
Management
Data Security  IBM InfoSphere Guardium
Securing big data and improving  IBM InfoSphere Optim
encryption management
 IBM Tivoli Key Lifecycle Mgr
IBM QRadar Security Information & Event Management

16. Taking Cloud Computing beyond Virtualization
An open, enterprise-class Cloud platform optimized to proven best practice patterns
Resilient to the velocity
of changing business needs
Business Process as a Service
Choice & Flexibility in hybrid
delivery & consumption models Software as a Service
Built-in Expertise enabling
workload awareness & optimization
Platform as a Service
Secure & Scalable smoothing evolution
from existing environments
Integrated analytics improving
QoS and responsiveness Infrastructure as a Service
Design Deploy Consume

17. Offering an Integrated Set of Cloud Enablement Capabilities
Platform as a Service (PaaS)
Lifecycle Resources Environments Management Integration
Enablement capabilities
Infrastructure as a Service (IaaS)
Infrastructure Management Performance Security Usage

18. Flexibility in Consuming & Integrating Cloud Capabilities
Evolve existing Accelerate adoption
with integrated Immediate access to
infrastructure a managed platform
to Cloud systems
Common Cloud platform built on an open standards

19. Smarter Analytics: Evolving from Business Initiatives
to Imperatives for Every Organization
Transform  Market-leading analytics services
with ~9,000 consultants, 8 solution
through analytics for centers and 20,000+ engagements
breakaway results
 Deep client capabilities in business
intelligence, financial performance
Align Anticipate Act management, predictive analytics,
governance, risk and compliance
your organization
around information
to see, predict and shape
business outcomes
with confidence at the
point of impact
 An enterprise-class big data
platform that gives clients an end-
to-end information and decision
Learn management foundation
from solutions that get
smarter with each outcome

20. The “Big Data” Challenge
Extracting insight from an immense
volume, variety and velocity of Manage the complexity of
multiple relational and
data, in context, beyond what was Variety non-relational data types
previously possible. and schemas
Streaming data and large
Velocity volume data movement
Scale from terabytes to
Volume zettabytes

21. Big Data is Integral Part of Information Agenda
Big Data Platform
Understand and navigate
federated big data sources
Manage and store huge
volumes of any data
Data Warehouse
Structure and manage data
 Transaction
data  Web logs
 Application data  Social data Manage Streaming data
 OLTP  Text data:
 ERP data Enterprise emails
Integration  Sensor data
 Video Analyze Unstructured data
Integrate and govern all data
sources
Traditional Sources New Data Sources

22. IBM’s Big Data Strategy
Move the Analytics Closer to the Data
Analytic Applications
New analytic applications drive the BI /
Reporting
Exploration / Functional Industry Predictive Content
Visualization App App Analytics Analytics
requirements for a big data platform
 Integrate and manage the full variety, IBM Big Data Platform
velocity and volume of data Visualization Application Systems
 Apply advanced analytics to information in & Discovery Development Management
its native form
 Visualize all available data for ad-hoc Accelerators
analysis
Hadoop Stream Data
 Development environment for building new System Computing Warehouse
analytic applications
 Workload optimization and scheduling
 Security and Governance Information Integration & Governance

23. Smarter Commerce: Helping Clients Transform the
Buy, Market, Sell and Service Cycle
 Maximizes client opportunities by
targeting new buyers at each stage of
the commerce cycle
 Integrates capabilities across analytics,
Chief Buy Market Chief B2B, supply chain, source-to-pay,
Procurement Marketing enterprise marketing management,
Officer Officer
pricing, cross-channel selling, order
management, delivery and support
Service Sell  Complements organic portfolio
with $3B invested since 2010
in new acquisitions
VP of Customer VP of Commerce,
Loyalty Stores &
Operations

24. Social Business: Transform the People-Centric Processes of an
Organization
 IBM’s social technologies help clients transform
Social Networking Social Portal Social Content front-office processes and deliver exceptional
online experiences
 Integrates capabilities across mobility, big data,
analytics, consulting, portals, content, security &
compliance
 Embedded analytics allow clients to understand
online sentiment and quickly adapt to changing
market and organizational dynamics
 Enables a smarter workforce and optimizes how
employees connect, collaborate and share
Social Process & Information Management, knowledge
Social Analytics
Lifecycle & Governance

25. Smarter Cities: Helping City Officials Manage, Automate and
Optimize Various City Operations
Mayor City  Leverages integrated planning and
and Planner & management solutions for government
Chief of Building
Police Officials
administration and urban and
environmental planning
 Improves human services for citizens
including Social and Health, Public
Safety and Education needs
 Build, connect and instrument physical
Chief of and virtual infrastructures to support
Transportatio transportation, energy and other
n and Utilities utilities and services

26. We are Entering a New Era of Computing
Cognitive
Systems Era
Computer Intelligence
Programmable
Systems Era
Tabulating
Systems Era
Time

27. IBM Watson Combines Transformational Technologies
2 Generates and
1 Understands
natural language
evaluates
evidence-based
and human
hypothesis
communication
3 Adapts and learns
from user selections
…built on a massively parallel
architecture optimized for IBM
and responses POWER7