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IBM Optim - Unlocking the Business Value of Information for Competitive Advantage
1. Information On Demand
featuring IBM® Optim™
Unlocking the Business
g
Value of Information for
Competitive Advantage
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2. Data Management Yields Stronger Business Outcomes
Optimize P f
O ti i Performance
Improve application performance by segregating historical transaction
records to a safe, secure archive
Achieve S i L
A hi Service Level A
l Agreements (SLA ) consistently
t (SLAs) i t tl
Accelerate delivery of revenue-generating applications
Mitigate Risk
Manage and access archived data; enable prompt, accurate responses to
audit or e-discovery requests
dit di t
Protect data privacy and safeguard shareholder loyalty
Control Costs
Reduce infrastructure costs; enable cheaper tiered storage
; p g
Minimize cost of compliance; reduce opportunity for fines & penalties
Isolate application errors early in the lifecycle, where they are cheapest to
fix
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3. IBM Optim™ Solutions
Optim Data Growth Solution (Archiving)
– Improve performance
– Control data growth, save storage
– Support retention compliance
– Enable application retirement
– Streamline upgrades
Optim Test Data Management Solution
– Create targeted, right sized test environments
– Improve application quality
– Speed iterative testing processes
Optim Data Privacy Solution
– Mask confidential data
– Comply with privacy policies
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4. IBM O ti ™: Th M k t Leader!
Optim The Market L d !
“ [Optim] customers spoke highly of
the reliability and high performance of
y g p
its archiving solution, which sets it
apart from other vendors in this
space.
space
IBM Optim
46% -- Forrester Research
IBM
HP/Outer Bay
Applimation
Others
Gartner predicts 46% CAGR
Sources: Gartner, “Archiving Software Market to Experience Strong Growth Through 2010,” 2006; Forrester Research, “Database
Archiving Remains An Important Part Of Enterprise DBMS Strategy,” 2007
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5. Enterprise Data Management (EDM)
Four Areas of Impact within Your Organization
Business Value
Information Governance
Simplification of Infrastructure
Business Continuity
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6. EDM Solution Requirements – The Four Pillars
1 Enterprise Architecture
2 Complete Business Object
3 Extract, Store & Restore
4 Universal Access
U i lA
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7. 1 Enterprise Architecture
Non Production Environments Production Environments
Subset & Mask Archive
wards
wards
eSoft
eSoft
/ISV
/ISV
ocs
ocs
Custom
om
cle
cle
bel
bel
AP
SAP
Custo
Amdo
Amdo
Orac
Orac
People
Sieb
People
JDEdw
Sieb
JDEdw
OEM/
OEM/
SA
Data Growth, Data Privacy, Test Data Management, Application Upgrades, Application Retirement
Optim ™
p
Oracle SQL Server Sybase Informix DB2 LUW XML IMS VSAM Adabas DB2 z/OS Teradata
Windows XP/2000 Solaris HP/UX Linux AIX OS/390 Z/OS i-Series
NAS SAN ATA CAS Optical Tape
Single, scalable, Enterprise Data Management Solution
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8. 2 Complete Business Object
Represents application data record – payment, invoice, customer
– Referentially-intact
Referentially intact subset of data across related tables and applications; includes metadata
Provides “historical reference snapshot” of business activity
Federated extract support across enterprise data stores
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9. 3 Extract, Store and Restore
Extract: Identify and extract business objects across multiple related
applications, databases and platforms
Store: Store immutable business objects independent of infrastructure –
any hardware device or p
y platform
Restore: Migrate or restore business objects seamlessly from any
g j y y
database, application or version to any other database, application or
version. Choose precisely which items to restore – a single transaction
record, a year’s worth of data, or any other range or parameter you specify.
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10. 3 Extract,
Extract Store and Restore
Federated Extract
Complete Business
Object Captures End to
End Business Process
EBiz Financials / Custom Inventory Siebel / Oracle
Oracle Management / DB2
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11. 3 Extract,
Extract Store and Restore
Store in Any Environment
Current Active Online Offline
Data Historical Archive Archive
1-2
1 2 years 3-4
3 4 years 5-6 years
6 7+ years
Non DBMS Offline
Retention Platform Retention Platform
Production Archive
Archive Reporting
Database
Database Restore
ATA File Server
EMC Centera
CD
Tape
IBM RS550 Optical
HDS
Compressed Compressed Compressed
Archives Archives Archives
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12. 3 Extract, Store and Restore
Restore to Any Environment
Legacy HRIS on DB2/z
Archives
Archive
Legacy Reference Data
Historical
Application Data Data
Optim
Reporting
Data
ERP HCM App
Universal Access to Data
on DB2 LUW
Replacement
Application Data ODBC / JDBC XML Report Writer
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13. 4 Universal Access
Native application access
ERP Applications
– Familiar screens and processes
p
Application independent access
– Industry standard methods: SQL,
Additional Options
ODBC/JDBC, XML
ODBC / JDBC
XML
– Portals
SQL
– Report writers: Crystal Reports,
Cognos, Business Objects,
Excel
Discoverer, Actuate
,
Access
– Desktop formats: Excel, CSV, MS
Access
– Database formats
Optim
Access Any Record Anytime Anywhere!
Record, Anytime,
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14. EDM Solves Enterprise Challenges
Data Growth
Test Data Management
Data Privacy
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15. Enterprise Challenge: Data Growth
Optim™ Data Growth Solution: Archiving
Production Archives
Archive Reference
Data
ata Historical
Data
D t
Retrieved
Historical
Retrieve Reporting
Current Data
Optim
Universal Access to Application Data
Application Application ODBC / JDBC
A li ti XML Report Writer
Complete Business Object provides historical reference snapshot of business activity
Storage device independence enables ILM
Immutable file format enables data retention compliance
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16. Enterprise Challenge: Application Upgrades
Optim Streamlines Application Upgrades
Older Version Upgraded Version
U d dV i
Upgrade Project
Application
Data Archive Current Data Archive
Application Application Archives
A hi
Archives
Universal Access to Application Data
Application ODBC / JDBC XML Report Writer
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17. Enterprise C a e ge Application Retirement
e p se Challenge: pp ca o e e e
Optim Supports Application Retirement Strategies
Obsolete Application
pp
Archives
A hi
Inactive Archive
Reference Data
R f D t
Application Data Historical
Data
Current Data Optim
O ti
Reporting
Data
Query/Reporting Universal Access to Data
Environment
Reporting Data
ODBC / JDBC XML Report Writer
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18. Enterprise Challenge: Test Data Management
Optim Test Data Management Solution
Extract
Extract Files
Production or
Production Clone
Optim Load
Insert / Update
p
Compare
Create t
C t targeted, “right-sized” subsets f t and more
t d “ i ht i d” b t faster d
efficiently than cloning
QA
Easily refresh, reset and maintain test environments
Compare data to p p
p pinpoint and resolve application
pp
Dev
defects faster
Accelerate release schedule
Test
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19. Enterprise Challenge: Data Privacy
Optim Data Privacy Solution
A comprehensive set of data masking techniques to transform or de-identify data, including:
String literal values Arithmetic expressions Lookup values
Character substrings
Ch b i Concatenated expressions
C d i Intelligence
I lli
Random or sequential numbers Date aging
Example 1 Example 2
p
Personal Info Table
PersNbr FirstName LastName
Patient Information 08054
10000 Alice
Jeanne Bennett
Renoir
Patient No. 112233
123456 SSN 123-45-6789
333-22-4444 19101
10001 Carl
Claude Davis
Monet
Name 10002
27645 Pablo
Elliot Picasso
Flynn
Amanda Winters
Erica Schafer
Address 40 Bayberry Drive
12 Murray Court
City Elgin State IL Zip 60123
Referential integrity is maintained with key
Austin TX 78704
propagation
Event Table
Data is masked with contextually correct
data to preserve integrity of test data PersNbr FstNEvtOwn LstNEvtOwn
10002
27645 Pablo
Elliot Picasso
Flynn
10002
27645 Pablo
Elliot Picasso
Flynn
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20. Our Enterprise Clients include…
City of Boston
Puerto Rico
Federal Affairs
Administration
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21. Optim™ D li
O ti ™ Delivers B i
Business V l
Value
“ Our backup times are 20% faster…
MidAmerican Energy
“ Optim has already yielded the returns we
were looking for, and we have just touched
the tip of the iceberg… Discovery –
“ We can easily comply with data
privacy regulations without incurring
additional costs… RCI Banque
Saving up to $720k/year in storage deferrals
“ It has been a very positive experience
working with [IBM] to maximize our
ki ih i i
performance and lower our TCO… AEP
“ The bottom line is that Optim's archiving
capabilities will help us exceed our
SLAs… Chiquita
Archived 1 billion rows of data
IBM Insight Forum 09 Make change work for you
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22. IBM Optim Benefits Summary
Archiving controls data growth
− Improve application performance, meet SLAs
− Control t
C t l storage costst
− Reduce maintenance burden
− Streamline upgrades, safely retire legacy
applications
− Enable prompt accurate response to audit &
prompt,
discovery requests
Test data management speeds delivery of
mission-critical functions
− Speed iterative testing cycles while improving
quality
− Accelerate revenue generation
Data masking capabilities protect privacy
− De-identify confidential information
De identify
− Create a safe sandbox for testing
− Support compliance initiatives
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23. Questions?
Ben Davis
Senior Consultant- Optim solutions
benjdav@au1.ibm.com
j @
http://www.optimsolution.com
IBM Insight Forum 09 Make change work for you
®