IBM Smarter Workforce Summit Toronto 2015: Loblaw Companies presents: Hiring Top Talent Through Smarter Assessments

1. Hiring Top Talent Through
Smarter Assessments
April 30, 2015
Amanda Klabzuba, Ph.D.
Manager, Talent Consulting - Assessments & Analytics
Sim Brar
Director, Performance Management and Assessment

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…opened its doors in 1919
and promised low prices
with a “self serve” model
Loblaw...

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Loblaw...
Sourcing & Distribution Loyalty & BrandsStores
…is Canada’s largest public employer with over
192,000 full and part-time employees

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Loblaw...
…has over 2300 stores and over 1800 pharmacies
with over 1 billion transactions per year

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Loblaw...
…has one of Canada’s strongest private label
programs with many of the well-known and best
loved brands

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Our shared values guide
our behaviour and
decision making and drive
the way we do business.
Our purpose is to help Canadians Live Life Well.

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In any given year…
1,400,000 visitors
to www.loblaw.ca/careers
600,000+ applicants
175,000 interviews
35,000+ hires

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Other things to consider…
Complexity
Adoption of technology
Assessment strategy
Applicant engagement

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How can we hire
more people like
our top
performers?
Can we predict
human
behaviour?
Can we align our
hiring strategy
with our people
strategy?
We’re thinking about…
How can we
simplify
recruitment in
stores?

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Ability
what you were
born to do
Talent
what are your
strengths
Judgment
how will you
behave
Tier I: Efficiency
Tier II: Exceptional Customer Service
Predicting outcomes that matter...

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CUSTOM
ASSESSMENT
CULTURE
CANDIDATE
EXPERIENCE
CUSTOMER
SERVICE
Loblaw’s custom solution included…

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FINALIZE AND DEPLOY ASSESSMENT
STUDY YOUR BEST - TOP PERFORMER RESEARCH
CUSTOM INSTRUMENT DEVELOPMENT
STAKEHOLDER
INTERVIEWS
FOCUS GROUPS
ATTRIBUTE
QUESTIONNAIRE
RESEARCH
INSTRUMENT
DEVELOPMENT
VALIDATION
CREATE FINAL
INSTRUMENT
PRESENTATION OF
RESEARCH RESULTS
TRAINING AND
ROLL OUT
CONTINUED
RESEARCH ON
PERFORMANCE
Building the custom assessment…

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Focused on adoption
and launched ‘Retail
Associate Selector’
Developed based on
5,191 retail employees
from 10 organizations
Improved the odds of
selecting a top
performer by 20%
Cooperation
Detail
Orientation
Initiative
Situational
Judgment
Stress
Tolerance
Compliance
In the meantime…
Retail Associate Selector
Success Profile

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…Top performers score high on the assessment
77% of those who score above average are top performers
…Poor performers score low on the assessment
81% of those who scored below average are poor performers
Yes! Research shows…
…By hiring only those who score above average on the assessment,
odds of selecting a top performer increase by 40%
Is the assessment predictive?

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15 minutes
49 Items
Grade 4 reading level
Embedded in application process
Available in English and French
The candidate experience…

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The assessment report…
Overall fit
Candidate info
Attribute definition and score
2 page report
Follow-up interview questions

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Ensuring a successful launch…
inform involve prepare embed

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Looking forward…
Monitoring Assessment Usage
Adverse Impact Analysis
Business Outcome Study
Ongoing Instrument Refinement

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Amanda Klabzuba, Ph.D.
Manager, Talent Consulting - Assessments & Analytics
Sim Brar
Director, Performance Management
and Assessment