Walter Muntzenberger -Vice President of the Global Center of Excellence on How IBM and X6 and SAP HANA Deliver Real-time Analysis

1. Reinventing Businesses through Innovation, Value
& Simplicity with SAP HANA
Walter Mutzenberger, Vice President, SAP

2. The future holds many transformational opportunities Capitalize on the
new technology frontier
Retail: From transactions to
1:1 engaging relationships
© 2013 SAP AG. All rights reserved.
Manufacturing: From mass
production to
custom 3-D printing
Healthcare: From generic
treatments to personalized
medicine
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3. Next-generation Software & Hardware Architecture
Removing data processing bottlenecks using latest innovations in computing
Multi-Core Architecture
Massive parallel scaling with many blades
CPU
L3
Cache
64bit address space
Dramatic decline in price/performance
L3
Cache
L3
Cache
L3
Cache
L3
Cache
L3
Cache
L3
Cache
L3
Cache
MEMORY
OLTP+OLAP
in column Store
Partitioning
Insert Only on Delta
No Aggregate tables
(Dynamic Aggregation)
Compression
Logging and Backup
STORAGE
Solid State
© 2013 SAP AG. All rights reserved.
Flash
HDD
3

4. Re-think Data Management with in-memory computing
Need to eliminate redundant data copies, materialization and models
A Common Database Approach for OLTP and
OLAP Using an In-Memory Columnar Database
Hasso Plattner
Separated Transactions + Analysis + Acceleration
processes
SAP HANA
ETL
Transact
One in-memory atomic copy of data for
Transactions + Analysis
ETL
Analyze
Cache
VS
(DRAM)
Accelerate
3 copies of data in different data models
Eliminate unnecessary complexity and latency
Inherent data latency
Less hardware to manage
Poor innovation leading to wastage
Accelerate through innovation and simplification
© 2013 SAP AG. All rights reserved.
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5. Renovate existing systems while enabling future breakthroughs
SAP BusinessSuite
SAP BusinessOne
StartUps
&
ISV Apps
40+ HANA Apps,
Accelerators
& RDS
REAL-TIME APPLICATIONS
Consumer
Engagement
Sense &
Respond
Planning &
Optimization
Enterprise Data
Warehouse &
BW on HANA
Operational
Datamarts
REAL-TIME ANALYTICS
Operational
Analytics
Big Data
Warehousing
Predictive, Spatial & Text
Analytics
SAP HANA
© 2013 SAP AG. All rights reserved.
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6. SAP Business Suite
powered by SAP HANA
SAP ERP
SAP CRM
SAP SCM
SAP SRM
SAP HANA PLATFORM
Smarter business
innovations
Unlock new growth opportunities
before your competitors do
© 2013 SAP AG. All rights reserved.
Faster Business Processes
Drive your business at the speed of the
market
Simpler Business
Interactions
Empower people to decide and act in
the business moment
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7. Uncover value.
Create breakthroughs.
Experience simplicity.
INNOVATIONS
PREVIOUSLY UNFEASIBLE
• Real-time genome analysis
• Instantaneous fraud detection
• Predictive maintenance
• Optimize procurement, manufacturing, transportation
• Real-time MRP with instant re-planning
VALUES
PREVIOUSLY UNATTAINABLE
• Iterative period end closing
SAP HANA
In-Memory
• Cash forecasts/management
• Real-time offer calculation
• In-moment sales forecast
• Self-service apps with instantaneous
response
• Interactive POS data analysis
© 2013 SAP AG. All rights reserved.
Transaction & Analysis
directly In-Memory
SIMPLICITY
PREVIOUSLY UNACHIEVABLE
• Transactions and analysis in one
system
• Efficiently analyze structured and
unstructured data
• Fewer systems needed
• Hardware cost savings
• Less DBA involvement needed
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8. Unprecedented Customer Adoption
Innovate continuously on SAP HANA platform at Nongfu
Spring
P&G rethinks architecture of their transactional systems
and analytical engines with SAP HANA
Colgate runs better with SAP BPC powered by SAP HANA
MKI: Real-time big data analysis with SAP HANA, R,
Hadoop for genome interpretation
Chiron uses SAP HANA on the assembly line to display
real-time data analysis
ConAgra enables end-to-end business with SAP BPC
powered by SAP HANA
HANA
1,500+ customers
Coca Cola's performance improvement with SAP BPC
powered by SAP HANA
Alliander optimizes customer energy management with
SAP HANA
http://www.saphana.com/
community/learn/
customer-stories

9. SAP & IBM Strategic Partnership
Multi-faceted partnership across multi-platform hardware,
software, implementation/ consulting/ transformation
services and cloud services
Global Technology
Partnership
2100 HANA systems
shipped
100 TB system
Strong technology
collaboration, coinvestment
© 2013 SAP AG. All rights reserved.
Global Services Partnership
20,000+ SAP-focused
resources in 160+ countries
Dedicated SAP HANA
Practice
IBM SmartCloud for SAP
HANA
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10. Thank You