3. Agenda
n IBM Collaboration Solutions Strategy
n IBM Collaboration Solutions – The Platform for Social
Business
n IBM DOMINO 9 Social Edition
n IBM Sametime
n IBM Connections
n IBM Content Manager
n Make Your Microsoft® Stack More Social with IBM Connections
n Multi-Channel Integration / IBM Portal
n SmartCloud
n KENEXA
3
5. CEOs understand that they need to more effectively leverage their human
capital to create competitive advantage
Human capital is the leading cited ...CEOs face
source of economic value, but... significant workforce
challenges.
71% Human capital
66% Products / services
innovation
52% Customer relationships
Total costs of The average turnover
43% Brand(s) replacement can in the US per fiscal
reach 200% of an year.
33% Business model innovation employee’s annual
salary.2
30% Technology
Key sources of sustained economic value1
Source 1: 2012 IBM CEO study: Q24 “What do you see as the key sources of sustained economic value in your
organization?”
Source 2: SHRM Human Capital Benchmarking Database, 2011
6. Social Networks are changing the way people interact and creates
new relationships leveraging the social graph
Twitter
Blogger
Vimeo
Delicious
MySpace
RSS Picassa
Pinterest
Flickr
Wordpress
Facebook
6
7. From “Liking” to “Leading” by leveraging social business technology
to delight customers and create a Smarter Workforce
Activate the Create a Delight
Workforce Smarter Customers
Improve productivity and Workforce Increase loyalty,
unleash innovation advocacy, and revenue
7
8. ...and achieving ROI across the organization
Customer Service Product Development
Achieved 110M in annual saving Can develop and bring new
by leveraging social capabilities to products to market in 1/3 time (3)
support clients.(2)
Sales Marketing
Can increase sales manager Can achieve 100% increase in
revenue by 40% and improve market exposure (4)
efficiency by up to 50% (1)
Source 1: VCC case study, Source 2: IBM , Source 3: Cemex case study, Source 4. Amadori case study
8
9. IBM continues to be the partner of choice for social business leaders
Leading social business in three dimensions
outcomes for social business ecosystem and
our clients engagement platform industry expertise
Working with ü Market Leader in Bringing new, cutting-
more than 60% Social Software edge capabilities,
of the world's Platforms, ranked including,
Fortune 100 #1, for three years gamification, video,
companies running compliance, project
management and
mobility
#IBMSocialBiz
9
10. A proven track record of delivering results for industry
leaders
l Benefit from our experience with leaders – Working with more
than 60% of the world's Fortune 100 companies
l Exceptional web experiences for employees
and customers created with:
of the top 10 banks of the largest telcos governments covering
and retailers all G8 nations
10
11. The IBM Platform for Social Business underpins our
Smarter Workforce and Smarter Commerce solutions
IBM Social Business Solutions
Smarter Workforce Smarter Commerce
IBM Platform for Social Business
Social Integration: IBM WebSphere Portal
Social Networking Social Analytics Social Content
Deployment Options
SaaS Public Cloud Dedicated Private Cloud On Premises Hybrid
11
12. What's New?
Everything IBM Connections
Social “Next”
Content management as a native
Connections service
Integrated Document Management
capabilities in a Community (e.g. check
in/out, versioning, workflow, etc)
Incorporates social capabilities (e.g.
tagging, commenting, “like”, etc) to
discover and find content
Mobile support for accessing
Community content on the go
12
13. What's New?
Everything Notes Social Edition
Social
Refined and integrated user
experience
Surface Activity Stream and
other gadgets
Embedded application
experience for active content
Discover page tells users about
new and existing features
Browser plug-in for web-first
strategies
13
14. What's New?
Communications
become social IBM Sametime
Social is transforming enterprise
communications by shifting focus from
“reach” to “relevance”
IBM Connections Suite
Sametime meeting experience in
SmartCloud for Social Business
Multiple iOS & Android chat and
meetings client releases
14
15. What's Next?
NEXT IBM Sametime
Accelerating the shift from UC to
Social Communications
Continuous presence HD video
through integrated software MCU
Voice & Video on iOS & Android devices
Tighter integration with IBM
Connections
Modernized User Experience
Enhancements in SmartCloud for
Social Business plus private cloud
delivery
15
16. What's New?
Everything SmartCloud for Social
Social
Business
SmartCloud Archive Essentials
SmartCloud Notes Entry
SmartCloud Docs
Wikis, Blogs, Ideation, File Viewer
Convergence with Sametime Meetings in the
cloud
Secure, native mobile apps
Tools to certify and speed customer moves to
the cloud
Easier private labeling with new service URL
Safe Harbor certification, automation to
shorten maintenance windows
16
17. What's New?
Mobile...mobile...
mobile Mobile Everywhere
Sametime
Mobile Meetings
New Sametime Mobile Chat/IM client
IBM Connections – New App
Many New Security and App Management
Features (e.g. Partial wipe, Full Wipe,
Data Loss Prevention)
IBM Docs for Mobile Preview for iPad
Enable Mobile Social Business Solutions
Mobile apps and multi channel web sites
New Worklight free entitlement for
WebSphere Portal
17
18. What's Next?
NEXT IBM Docs
Not just documents, but people-
centric content
Comprehensive feature set for word
processing, presentations,
spreadsheets
Advanced core editing services
including social editing
Extending IBM Connections and
delivery on Premises and in Private
Clouds
18 Access anywhere
20. IBM Messaging and Collaboration Roadmap
The Foundation Platform for Social Business
21. Key Milestones in the History of Notes & Domino …
The IBM acquisition “Hannover” release - the IBM Notes/Domino 9.0
- “Notes begins” Integration Client - the Social Edition
Sametime Connections
integrated integrated
International Data Corporation (1994). Lotus Notes: Agent of
Change: The Financial Impact of Lotus Notes on Business, IDC
Special Report
21
22. IBM Integrated Collaboration Environment Market Share
IBM has maintained sizable market share in the Integrated
Microsoft
Collaboration Environment market. 1
54.6%
IBM Ranked #1 Social Platform in 2011.
IBM
28% Contrary to Microsoft's' claims, IBM Lotus is also growing
Others rapidly. Gartner agrees, "The Lotus business unit as a whole,
however, continues to prosper, and we expect it to remain
lucrative and essential to IBM's long-term collaboration
strategy" 2
lMarket share has remained relatively flat
for past 4 years. Gartner's Matt Cain pronounced that Lotus Notes is the 'Future
4 yty 4 out of the
lNotes has grown revenue
past 5 quarters (8%, 15.5%, 5.5%, 11% WW) of Email" 2
1
“IBM's approach is in contrast to Microsoft's strategy, which
IDC report titled "Worldwide Integrated
Collaborative Environments 2011 Vendor Shares", may seem characterized as more monolithic and less open to
2"Beyond Email: Does Email Have Future, and the rapidly changing dynamics in the collaboration market. “
Why Should You Care?" Presented by Matt Cain writes Gartner 3
at the Gartner Portal, Content and Collaboration
Summit, June 8-10, 2009
3Gartner Document ID Number: G00211090, These assertions are cognizant of the fact that the collaboration
March, 2011 market is shifting from traditional email to social network based
4“revenue is an internal IBM statement, not sharing. Home users now use social applications to
external marketshare
communicate and to share. Social tools, like Facebook, allow
users to share information to communities. About 22% of online
activity is using some form of social software.
22
23. Several top Microsoft customers are moving to Domino
Microsoft Exchange customers Customers who have made large-scale change from Microsoft
adding IBM Collaboration to Lotus
300,000
300,000
Lotus Notes/Domino customer 18,000
deciding against Microsoft 50,000
60,000
320,00 25,000 75,000
0
28,000 1,000
5,000
30,000
9,000
50,000
61,000
30,000
30,000
23
24. Microsoft Exchange and SharePoint
Customers Moving to Lotus
Users: 22,000
•Users : 100,000 • Lotus Notes/Domino
• Evaluated MS Exchange & • Lotus Sametime
Sharepoint • Lotus Quickr
• Chose Lotus • Lotus Connections
Notes/Domino & • Migrating to Lotus Symphony
Connections instead of upgrading MS Office
Users: 300,000 Users: 60,000
• Consolidating a mixed
environment of • Lotus Connections
Notes/Domino and • Lotus Quickr
MS Exchange to • 5,000 sites migrating to
LotusLive cloud and eliminate SharePoint from
Notes/Domino 8.5 environment
60. IBM's Social Business Leadership
The Foundation to deliver “social” Native mobile support for phones and
wherever it is required to increase usage tablets
and encourage adoption
Comprehensive out-of-the-box solution for cloud, on- Pipeline of innovation from IBM Research
premises and hybrid allows us to deliver new value faster
Widest range of deployment options to protect existing
information technology investments Social meets Business Process – it's time
for a transformation
Proven Scalability and Open Standards based
architecture
Worldwide Market 2X A Leader! Forrester Leader in Aragon IBM is in the leader
Leader for 3 years Wave Enterprise Research Globe for quadrant in the Gartner
in a row! Social Platform and Enterprise Social Magic Quadrant for
Cloud Strategies for Software Social Software in the
Online Collaboration Workplace, August
Software Vendors 2011
1Source: Gartner Magic
Quadrant for Social Software in the Workplace, August 2011
2
Source: The Forrester Wave™: Enterprise Social Platforms, Q3 2011 and The Forrester Wave™: Cloud Strategies for Online Collaboraton Software Vendors, Q3 2012, Forrester Research, Inc
3
Source: IDC: Number 1 position from 2009-2011, IDC Worldwide Enterprise Social Software 2011 Vendor Shares, doc #235273, June 2012.
4
Source: Aragon Research Globe for Enterprise Social Software, Aug 2012
64. IBM Connections
l ...is social software, designed to meet the needs of business.
l ...empowers business professionals to be more innovative and
productive, by helping them identify and build networks of
subject matter experts.
l ...facilitates the creation of vibrant communities of employees,
business partners, and customers where creative ideas can be
exchanged that can foster increased business growth.
l ...helps teams accomplish their business objectives, whether
they are located locally or distributed geographically.
65. Integrated Capabilities of IBM Connections – Today (DEMO later)
Home Forums
See what's happening across your social Exchange ideas with, and benefit from
network the expertise of others
Profiles Social Analytics
Find the people you need Discover who and what you don’t know via
recommendations and metrics
Communities Micro-blogging
Work with people who share common
Reach out for help or share news with
roles and expertise, media gallery and
your social network
ideation
Files Bookmarks
Post, share, and discover documents, Save, share, and discover bookmarks
presentations, images, and more
Blogs
Wikis Present your own ideas, and learn from
Create web content together others
Activities Mobile
Organize your work and tap your Access Connections anywhere, anytime
professional network with mobile & tablet access
66. IBM Connections
Single Codestream Across Cloud and On-Premises
IBM SmartCloud IBM
IBM Connections PureSystems
On-Premises IBM WebSphere
Portal
85. IBM Connections 4.5 @ mention anyone in private
Drive the engagement by following conversation easier messages, including private
references to non-members
Quick view of all status
updates or comments
targeted @ you
Filter or search on
any @ mentions of
any user
Follow-up on questions
with a consolidated view
of all your @ mentions
directed at others
85
Designs Subject to Change
86. Community Ideation Manage ideas in a
Harvest and execute ideas faster spreadsheet
or other product
Browse new ideas with
the Open Ideas View
Merge duplicates to
streamline voting
Lock comments &
votes on graduated
ideas.
Export ideas to CSV
Choose to show new
ideas first by default
Focus participants on
voting on open ideas
Designs Subject to Change
87. Community Forums Like a forum topic
Harvest and execute ideas faster to share it with
your followers.
Sort to view most
“liked” topics in a
Forum or across
forums.
Designs Subject to Change
88. Community Surveys Polls
Surveys / and Polls
Powered by Forms Experience Builder
Results shown
after submission
Question-based
authoring directly
from Communities
Designs Subject to Change
89. Notes 9 Social Edition
Your choice of tools
IBM Connections content is
directly accessible from
Notes 9
Full Activity Stream with
embedded applications as
a tab or in the side-bar
Right click on any email to
view most recent Activity
Stream updates for the
sender
Interact with IBM
Connections' notifications
from your inbox using
embedded applications
Designs Subject to Change
90. Anytime,
Mobile Apps anyplace access
to your network
Engaging reading experience that
is interactive and customized.
Discover people and information
related to you and your interests
Access important information
offline. Sync data when
reconnected to the network.
Securely browse content in your
activity stream for a quick
snapshot of activity within your
network.
Trending topics to filter the stream
for areas of interest.
Expand your social knowledge
with integration from external
social systems (e.g. Twitter, and
Facebook)
Designs subject to change
91. SmartCloud Connections
Updates
Advancing collaboration in the cloud
Post a status message
informing your network of what
you are doing
Share and personalize Status
Updates and Files using the
share button
Repost interesting content from
your network in one click
Upload images and videos for
viewing inline
Native mobile app updates
Access and upload files via
Windows Explorer and Microsoft
Office (Word, PowerPoint,
Excel)
Designs Subject to Change
118. IBM Web Experience Cuts Across High Value Segments
of Smarter Planet
With particular affinity to Smarter Commerce & Social Business
Business Smarter Social Smarter Watson
Analytics Commerce Business Cities Solutions
& Optimization
IBM Web Experience
118
119. Exceptional Web Experiences Essential for Better Business Outcomes
Social Portal,
Employee Engagement Workplace
Citizen Engagement
Company web presence,
Ease tax filings CHRO Buy, Market, Sell, Service
Emergency readiness
Demand Generation,
Education advancement
On-line Sales
Food Safety CMO
Officials Brand Loyalty
Transport Systems
Exceptional
Web
Experiences
Business Unit Service/
On-line Banking, Executive Support
Patient Portal Optimizing Self Service,
Claim Processing CIO Call Center
Integrate/migrate existing applications,
Streamline IT operations, enhance employee experience
120. MULTI CHANNEL INTEGRATION
1. How many different websites and channels from your company do your site visitors interact with?
2. Do you publish content to social channels (such as Twitter or Facebook)?
3. Do your divisions or brands have different online properties than corporate?
4. Is the experience (look and feel, online services, content) that customers have on mobile phones,
tablets etc the same as the web site?
5. How do you create modern Web interfaces to backend applications?
6. How much time do you spend maintaining different sites?
7. Do site visitors complain that they can’t find the information that they need about products, services,
and promotions? Or do they visit your site and leave immediately?
8. Who are the most important segments or groups that your business needs to succeed with for
revenue/profitability?
9. Do you change or personalize online experiences to specific customer segments by channel or
device?
10. What if now you could deliver personalized experiences with targeted content that helped users find,
act, and purchase more effectively on any device, on any channel? What would that mean to your
revenue, profitability and customer satisfaction?
11. Can a site visitor start a process on mobile, move to tablet, and finish the process on the web site?
12. Can your business owners easily make changes in content in a streamlined, managed way – to make
a change once, and publish it across all the sites and channels?
13. What changes do you plan to make to your digital business in the future? Will you be able to make
those changes efficiently with current tools you have for websites now?
121. Why Now?
#1
Infrastructure Complexity
A traditional, “build-it-
With a traditional, “build-it- yourself” approach to
yourself” approach to multi- multi-channel management
channel management, each inevitably results in:
existing, in-process, or future
web or mobile channel
Disparate environments
represents:
l
l Request for Information (RFI) l Slow initial deployments
l Vendor/BP solution briefings l Complex upgrades
l Request for Proposal (RFP) or l A need for highly specialized
Tender skills
l Complex proposal/solution l Gross version dependencies
evaluations
l IT/LoB budget negotiations l Server/application availability
problems
l Time consuming politics
l Vendor selection
l Complex procurement phase
l ...
The time from identified business need to solution deployment is unacceptable
Meanwhile, each new channel/device is driving increased complexity
122. Why Now?
#2
Out of Control Costs
76%
“76% of IT budgets today are
spent on maintenance, leaving
only 24% for new investments”
Forrester Research
* Actual customer multi-channel topology
What happens when this number reaches 80%, 90%, 95%? Right, game over.
123. Why Now?
#2
Out of Control Costs (cont'd)
2012
In 2012, the cost of maintaining a
traditional, “build-it-yourself” multi-
channel environment has finally caught
up with us ...
This problem has developed over many years but has become acute in 2012
124. Why Now?
#3
Significantly Increased Demand
By 2014, nearly 50% of all
applications supported by IT will be
web or mobile-web (up from 39% in
2009)
Forrester Research: "A Tidal Wave of Dynamic Web Content Is Coming — How Will You Respond?" (March 2012)
How will you cope with demand growth for web & mobile channels?
125. Why Now?
#4
Quantifiable Opportunity
l An “Exceptional Web Experience” provides * :
• 400% higher visit-to-lead conversion rate
• 200% higher visit-to-order conversion rate
• 41% lower page abandonment rates
• 16.6% more customers who are likely to recommend products and services
• 15.8% fewer customers lost to competitors
• 14.4% more customers who show repeat purchase interest
* Forrester Research: Best Practices In User Experience Design (September 2011)
For an increasing number of businesses, web/mobile is their primary route to market
126. Why Now?
#5
Technical problem = Business problem
In 2012, what was a technical
problem has become an urgent
business problem ...
l No 360° view of the customer
l No consistent view of YOU to your
customers and partners
l No capacity to meet accelerating business
need for new channels/devices and
updates/improvements
To compete, LoB will need increasingly exceptional web & mobile channels
127. Why Now?
But really, it comes down to this ...
The key is to use a budgeted project to start bending the cost curve
128. Choose “Buy” … It's the right move
A modern, purpose-built, multi-channel
management infrastructure solution offers:
*
l 29% lower 5-year TCO for web/mobile apps
*
l 38% lower labor costs for web/mobile apps
l Every $1 spent on IBM xWebX = $4.80 in labor
cost avoidance *
*
l 45% faster initial deployments
*
l 78% faster subsequent deployments
*
l 28% increase in server/application availability
* IDC: “The IBM [xWebX] Advantage” (August
2010)
Invest in IBM xWebX and start moving toward sustainability
134. Deliver rich and consistent multi-channel experiences anywhere with
a Responsive Approach for All Sites
A combination of device width, resolution, and device type triggers changes
The information on the new product is intended to outline our general product direction and it should not be relied on in making a purchasing decision. The information on the new product is for informational purposes only and
may not be incorporated into any contract. The information on the new product is not a commitment, promise, or legal obligation to deliver any material, code or functionality. The development, release, and timing of any features
or functionality described for our products remains at our sole discretion
135. Delighting clients and better engaging employees generates more
successful business outcomes
Increase Visibility
Can increases website traffic by 145
million visits (6)
Improve Customer Service
Speeds up Product
Can achieve 5% reduction in Development
customer defection rate increasing
profits by up to 68% (2) Can develop and bring new products
to market in 1/3 time (3)
Increases Sales
Can increase sales manager
revenue by 40% and improve Increases Marketing
efficiency by up to 50% (1) Can achieve 100% increase in
market exposure (4)
Maximizes Employee
Reduces Employee
Productivity
Turnover
Can retain the knowledge of seasonal
staff within the company, and thus Can reduce turnover, highly engaged
increase customer satisfaction in our employees are 87% less likely to leave
resorts (7) their organizations than highly
disengaged employees(5)
Source 1: VCC case study, Source 2:Bain & Co , Source 3: Cemex case study, Source 4. Amadori case study
Source 5:Independent Study by The Corporate Executive Board, 2004, Source 6 Cars.com Case study, Source 7 Robinson Club
136. Triglav Insurance (Slovenia) – Intranet, B2B and
B2C websites
Industry
Insurance
Challenge
Triglav - Won 2012 WEBSI Award for
• Zavarovalnica Triglav d.d had a business requirement Best Slovenian B2B and B2C
to improve communications with clients and investors, websites
strengthen linkages between its corporate subsidiaries
and increase productivity
Customer Profile
Solution
• Ljubljana, Slovenia-based insurance and
• IBM Websphere Portal, IBM Web Content Management financial group, exist over 110 years
• Leading and growing insurance-
Results financial group in Slovenia and one of the
•New, fresh and intuitive web intranet, extranet and leading groups in South-East Europe
internet portals
•Greatly improved user experience, increased user
visits, and productive interactions on their B2B and B2C
websites.
•Cost reduction of managing the platform and content
authoring maintenance: simplified user registration,
allowing access and ease-of-use single sign-on to
applications now integrated
•Plans to include additional applications and social
services in the future.
External portals: http://triglav.si , http://www.triglav.eu/en/
137. Clients Present Exceptional Web Experience Successes @ Connect
2013, Include:
myCigna
InformationWeek recently named Cigna's customer online health care cost Jyske Bank
and quality capabilities on myCigna.com one of the top ten innovations of The Jyske Bank business and technical team leads will share how they achieved
2012. Learn how Cigna leverages IBM WebSphere® Portal to continually their goals to deliver modern, responsive web presences with mobile services
provide an exceptional web experience for their customers. across more than twenty legacy banking web sites, with reduced costs.
Horizon Healthcare Services Slumberland Furniture
Horizon leverages IBM WebSphere Portal to deliver a more personalized With 125 stores across 12 states and a 14-person IT department, Slumberland
experience empowering business users to seamlessly and quickly reach recently implemented an Exceptional Work Experience – built with IBM
customers. Next up is integration with WebSphere Commerce, IBM Connections, IBM Web Content Manager, WebSphere Portal, and Genus Media
Connections and IBM Worklight -- which will provide an exceptional, Upshot - revamping its merchandising processes and socially enabling mission-
collaborative marketplace at the forefront of healthcare in the future. critical applications, in their employee portal.
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