The document discusses the history and future of women in public relations. It notes that while women currently make up 73% of PRSA membership and 63% of college communications majors, the average income for women in PR is only 60% of men's. It quotes several influential women in support of empowerment. It argues the field is shifting from a male-dominated hierarchical model to a more inclusive, collaborative approach driven by consumer values.
8. “No one can make you feel
inferior without your
consent.”
- Eleanor Roosevelt
8
9. • 73% of the 21,000 members of the Public Relations
Society of America are female
Women
Men
9
10. • 63% of undergraduate communications majors in
U.S. universities are female
• Over 50,000 degrees were awarded to women in
2008.
10
11. • As of 2010, the average income for women in public
relations was 60% of a man’s average.
Average PR Salary
120,000.00
100,000.00
80,000.00
60,000.00
Salary in USD
40,000.00
20,000.00
0.00
Men
Women
11
14. Are advocates for the mutual
interests of their stakeholders
Build an enduring emotional
attachment
Act in a way that is authentic
with their business objectives
and vision & values
Align with the expectations of
all of their stakeholders
14