10 tips boost effectiveness Outbound & Inbound Performance Marketing

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ICEEFEST2013

Empresariales Noticias y política

10 tips to boost your effectiveness with
Outbound & Inbound Performance Marketing
Magda Maragkoudaki, ForestView
ICEEfest, Bucharest, June 6th 2013

Outbound Performance Marketing Tips
1. Research & KPIs First
2. No Single Channel Fits All

3. Performance Creative Is Different
4. Test, Test, Test

5. Measure & Optimize

Sandwich shop example

No Single Channel Fits All

Sandwich shop example

Performance Creative Is Different

> TRY THEM

Sandwich shop example

Measure & Optimize

Sandwich shop example

Inbound Performance Marketing Tips
1.
2.
3.
4.

Be Responsive
Don’t Make Users Think
Share & Be Shared
Love Math

Don’t Make Users Think

Sandwich shop example

Share & Be Shared

Sandwich shop example

5+4=…

Align Outbound &
Inbound Marketing

Sandwich shop example

Takeaways
1.
2.
3.
4.
5.

Set The Right KPI
Customize Based On Channel & Audience
Dare To Test
Be Useful. Be Relevant
Measure & Optimize

Contact:

Financial Offer
magdam@forestview.eu
+30 210 8026036
gr.linkedin.com/in/magdamaragoudaki/
iceefest@forestview.eu
slideshare.net/Forest_View

See the forest for the tree!

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10 tips boost effectiveness Outbound & Inbound Performance Marketing

1. 10 tips to boost your effectiveness with Outbound & Inbound Performance Marketing Magda Maragkoudaki, ForestView ICEEfest, Bucharest, June 6th 2013

2. Outbound Performance Marketing Tips 1. Research & KPIs First 2. No Single Channel Fits All 3. Performance Creative Is Different 4. Test, Test, Test 5. Measure & Optimize Sandwich shop example

3. Research… Sandwich shop example

4. …& KPIs First Sandwich shop example

5. No Single Channel Fits All Sandwich shop example

6. Performance Creative Is Different > TRY THEM Sandwich shop example

7. Test, Test, Test Sandwich shop example

8. Measure & Optimize Sandwich shop example

9. Inbound Performance Marketing Tips 1. 2. 3. 4. Be Responsive Don’t Make Users Think Share & Be Shared Love Math

10. Be Responsive Sandwich shop example

11. Don’t Make Users Think Sandwich shop example

12. Share & Be Shared Sandwich shop example

13. Love Math Sandwich shop example

14. 5+4=… 10 Sandwich shop example

15. 5+4=… Align Outbound & Inbound Marketing Sandwich shop example

16. 5+4=… Sandwich shop example

17. Takeaways 1. 2. 3. 4. 5. Set The Right KPI Customize Based On Channel & Audience Dare To Test Be Useful. Be Relevant Measure & Optimize

18. Contact: Financial Offer magdam@forestview.eu +30 210 8026036 gr.linkedin.com/in/magdamaragoudaki/ iceefest@forestview.eu slideshare.net/Forest_View See the forest for the tree!

10 tips boost effectiveness Outbound & Inbound Performance Marketing

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10 tips boost effectiveness Outbound & Inbound Performance Marketing