Evolve the species mobile by Tom Eslinger @ ICEEfest 2013

•

0 likes•573 views

ICEEFEST2013

Technology Business

MOBILE X ADVERTISING EVOLVE THE
SPECIES
ICEE / BUCHAREST ROMANIA / JUNE 7 2013

From Fixed Line To Freedom
Websites

Online Ads

Social Networks +
Tools

Games

Mobile

Terms
Myspace,
Bebo,widgets,
applications, instant
messaging,
Facebook, Twitter,
Tumblr, Pinterest,
hook-up apps,
social gaming, G+

Terms

Experiential
Terms

Terms

Terms

Terms

websites
mini or microsites
content partnership
syndication

Banners
Expandables
Eyeblaster
Page-takeovers
Streaming banners
Overlays

Online games
ARG (alternate
reality games)
Mobile games
Treasure Hunts

one + screen
Fixed environment / fixed interaction points

many + screens

SMS, MMS,
mobisode, GPS,
Java, Symbian,
Flash Lite,
application, QR
Codes, augmented
reality, apps,
HTML5, mobile
sites

Live events,
Projections,
touchscreens,
proximity tools,
holograms,
interactive sensors,
brain-activity
interaction

many + screens + environment

Movable environment / movable interaction points

UTILITY
PERSONAL
WHY IS THIS MOST EXCITING TIME TO
BE

CREATING
STUFF?

WE ARE
SURROUNDED
BY HIGH
SPEED
CONNECTIONS

WE CARRY AND
INTERACT WITH
SOPHISTICATE
D SENSORS

WE HAVE HIGH
DEFINITION
STILL AND VIDEO
CAMERAS

WE ARE
CONSTANTLY
SHARING WITH
FRIENDS

WHAT THESE IDEAS HAVE IN
COMMON
SHARABLE

+

UTILITY

+

PORTABLE

+

PERSONAL

CONTEXT + INSIGHT POWER THE BEST IDEAS

LET’S EXPLORE MY FAVOURITE
AWARD-WINNING IDEAS

INTERACTIVE PROJECTIONS
ENHANCED + LOCATION GAMING
INTERACTIVE SENSORS
OBJECT + DEVICE INTERACTION
NON-PHYSICAL INTERACTION

THE PAST

RUBBISH FILM FESTIVAL
VIDEO + SOCIAL

MOBILE + GAMING

MEATPACK SHOE STORE
HIJACK!!

MOBILE + GAMING

LEGO LIFE OF GEORGE
PRODUCT / MOBILE INTERACTIVE EXPERIENCE

MOBILE + GAMING

TOYOTA JAPAN | TOYTOYOTA BACKSEAT DRIVER
GOLD CANNES MOBILE LIONS

MOBILE + GAMING

LEXUS TORI 500 + SPORTS ILLUSTRATED
MOBILE RACING GAME

MOBILE + GAMING

BAND-AID AUGMENTED REALITY
PRODUCT + MOBILE INTERACTIVE CONTENT

MOBILE

PAIN SQUAD
CONTENT + GAMING EXPERIENCE

MOBILE

E-MART SHADOW COUPONS
QR-CODE ACTIVATION

MOBILE

CHANNEL 4 STREET TAG GRAFFITI
LOCATION-BASED AUGMENTED REALITY

OBJECT + DEVICE
INTERACTION

DISNEY APPMATES
TABLET & OBJECT INTERACTIVE GAME

ONLINE CONTENT

SNAPDRAGON: AROUND THE WORLD ON ONE CHARGE
ONLINE CONTENT

MOBILE + SOCIAL + EXPERIENTIAL

TREE SYMPHONY: FRIENDS OF THE EARTH GERMANY
SOCIAL + MOBILE + EXPERIENTIAL

MOBILE + SOCIAL + EXPERIENTIAL

EX-SMOKERS ARE UNSTOPPABLE CAMPAIGN
MOBILE + SOCIAL + EXPERIENTIAL

MOBILE + SOCIAL

GILLETTE VENUS RAZORS
TWEET THE WEATHER

MOBILE + SOCIAL + GAME

LUCKY CHARMS CEREAL
CHASE FOR THE CHARMS

SOCIAL + MOBILE + GAME

DOMINO’S
PIZZA HERO MOBILE GAME

MOBILE + SOCIAL

NEW BALANCE RUNNING
URBAN DASH

SOCIAL + MOBILE

HONDA
LINK MOBILE APPLICATION

GAMING + SOCIAL

KRAFT
DINNER, NOT ART GAME

OBJECT + DEVICE
INTERACTION

DISNEY SIDE-BY-SIDE
MOBILE INTERACTIVE PROJECTION SYSTEMS

FUTURE OF
ADVERTISING

DISNEY RESEARCH
TOUCH´E ENHANCED TOUCH INTERACTION

NEEDS
ANALYSIS

BUSINESS
OBJECTIVES

PERFORMANCE
+ REPORTING

USER
EXPERIENCE

TECHNICAL +
DEVELOPMENT

INTERACTION
DESIGN

CONTEXT
PLANNING

SOCIAL
LISTENING

CONTENT
ARCHITECTURE

PAID
MEDIA

UPDATES +
MAINTENANCE

OH, ALMOST
FORGOT…WHY
?

NEEDS
ANALYSIS

PERFORMANCE +
REPORTING

CONTENT
ARCHITECTURE

CONTEXT
PLANNING

BUSINESS
OBJECTIVES

INTERACTION
DESIGN

USER
EXPERIENCE

PAID
MEDIA

TECHNICAL +
DEVELOPMENT

UPDATES +
MAINTENANCE

SOCIAL
LISTENING

WHY?

Getting To Great Mobile Creative
LISTEN TO (AND USE) CONSUMER
INSIGHTS
HAVE AN IDEA THAT IS TRULY
MOBILE
KEEP THE CUSTOMER AT THE CENTRE OF THE
EXPERIENCE
MAKE IT PERSONAL, PORTABLE AND
POTENT
KEEP IT
SIMPLE!

Thank You!!

@tomeslinger

@tomeslinger

@tomeslinger

tomeslinger.com
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Evolve the species mobile by Tom Eslinger @ ICEEfest 2013

1. MOBILE X ADVERTISING EVOLVE THE SPECIES ICEE / BUCHAREST ROMANIA / JUNE 7 2013

3. From Fixed Line To Freedom Websites Online Ads Social Networks + Tools Games Mobile Terms Myspace, Bebo,widgets, applications, instant messaging, Facebook, Twitter, Tumblr, Pinterest, hook-up apps, social gaming, G+ Terms Experiential Terms Terms Terms Terms websites mini or microsites content partnership syndication Banners Expandables Eyeblaster Page-takeovers Streaming banners Overlays Online games ARG (alternate reality games) Mobile games Treasure Hunts one + screen Fixed environment / fixed interaction points many + screens SMS, MMS, mobisode, GPS, Java, Symbian, Flash Lite, application, QR Codes, augmented reality, apps, HTML5, mobile sites Live events, Projections, touchscreens, proximity tools, holograms, interactive sensors, brain-activity interaction many + screens + environment Movable environment / movable interaction points

4. UTILITY PERSONAL WHY IS THIS MOST EXCITING TIME TO BE CREATING STUFF?

8. WE ARE SURROUNDED BY HIGH SPEED CONNECTIONS WE CARRY AND INTERACT WITH SOPHISTICATE D SENSORS WE HAVE HIGH DEFINITION STILL AND VIDEO CAMERAS WE ARE CONSTANTLY SHARING WITH FRIENDS

9. WHAT THESE IDEAS HAVE IN COMMON SHARABLE + UTILITY + PORTABLE + PERSONAL CONTEXT + INSIGHT POWER THE BEST IDEAS

10. LET’S EXPLORE MY FAVOURITE AWARD-WINNING IDEAS INTERACTIVE PROJECTIONS ENHANCED + LOCATION GAMING INTERACTIVE SENSORS OBJECT + DEVICE INTERACTION NON-PHYSICAL INTERACTION

11. THE PAST RUBBISH FILM FESTIVAL VIDEO + SOCIAL

12.

13. MOBILE + GAMING MEATPACK SHOE STORE HIJACK!!

14.

15. MOBILE + GAMING LEGO LIFE OF GEORGE PRODUCT / MOBILE INTERACTIVE EXPERIENCE

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17. MOBILE + GAMING TOYOTA JAPAN | TOYTOYOTA BACKSEAT DRIVER GOLD CANNES MOBILE LIONS

18.

19. MOBILE + GAMING LEXUS TORI 500 + SPORTS ILLUSTRATED MOBILE RACING GAME

20.

21. MOBILE + GAMING BAND-AID AUGMENTED REALITY PRODUCT + MOBILE INTERACTIVE CONTENT

22.

23. MOBILE PAIN SQUAD CONTENT + GAMING EXPERIENCE

24.

25. MOBILE E-MART SHADOW COUPONS QR-CODE ACTIVATION

26.

27. MOBILE CHANNEL 4 STREET TAG GRAFFITI LOCATION-BASED AUGMENTED REALITY

28.

29. OBJECT + DEVICE INTERACTION DISNEY APPMATES TABLET & OBJECT INTERACTIVE GAME

30.

31. ONLINE CONTENT SNAPDRAGON: AROUND THE WORLD ON ONE CHARGE ONLINE CONTENT

32.

33. MOBILE + SOCIAL + EXPERIENTIAL TREE SYMPHONY: FRIENDS OF THE EARTH GERMANY SOCIAL + MOBILE + EXPERIENTIAL

34.

35. MOBILE + SOCIAL + EXPERIENTIAL EX-SMOKERS ARE UNSTOPPABLE CAMPAIGN MOBILE + SOCIAL + EXPERIENTIAL

36.

37. MOBILE + SOCIAL GILLETTE VENUS RAZORS TWEET THE WEATHER

38.

39. MOBILE + SOCIAL + GAME LUCKY CHARMS CEREAL CHASE FOR THE CHARMS

40. SOCIAL + MOBILE + GAME DOMINO’S PIZZA HERO MOBILE GAME

41.

42.

43.

44. MOBILE + SOCIAL NEW BALANCE RUNNING URBAN DASH

45.

46. SOCIAL + MOBILE HONDA LINK MOBILE APPLICATION

47.

48.

49. GAMING + SOCIAL KRAFT DINNER, NOT ART GAME

50. OBJECT + DEVICE INTERACTION DISNEY SIDE-BY-SIDE MOBILE INTERACTIVE PROJECTION SYSTEMS

51.

52. FUTURE OF ADVERTISING DISNEY RESEARCH TOUCH´E ENHANCED TOUCH INTERACTION

53.

54. HOW DO I START MAKNG THIS STUFF

55. NEEDS ANALYSIS BUSINESS OBJECTIVES PERFORMANCE + REPORTING USER EXPERIENCE TECHNICAL + DEVELOPMENT INTERACTION DESIGN CONTEXT PLANNING SOCIAL LISTENING CONTENT ARCHITECTURE PAID MEDIA UPDATES + MAINTENANCE OH, ALMOST FORGOT…WHY ?

56. NEEDS ANALYSIS PERFORMANCE + REPORTING CONTENT ARCHITECTURE CONTEXT PLANNING BUSINESS OBJECTIVES INTERACTION DESIGN USER EXPERIENCE PAID MEDIA TECHNICAL + DEVELOPMENT UPDATES + MAINTENANCE SOCIAL LISTENING WHY?

57. Getting To Great Mobile Creative LISTEN TO (AND USE) CONSUMER INSIGHTS HAVE AN IDEA THAT IS TRULY MOBILE KEEP THE CUSTOMER AT THE CENTRE OF THE EXPERIENCE MAKE IT PERSONAL, PORTABLE AND POTENT KEEP IT SIMPLE!

58. Thank You!! @tomeslinger @tomeslinger @tomeslinger tomeslinger.com My weekly Tom’s Ten list of cool stuff

Evolve the species mobile by Tom Eslinger @ ICEEfest 2013

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Evolve the species mobile by Tom Eslinger @ ICEEfest 2013