The document discusses the need for companies to build a bridge between Generation Z and Generation Alpha consumers to succeed in the digital age. It notes that touch interfaces have strong momentum and over 1.5 billion people currently use Windows. The presentation argues that to create change, companies will need to help young children lead the way by providing a consistent experience across devices and acting as good ancestors.

1. α
Beyond Z:
Digital
Darwinism &
α Consumers
of Tomorrow
Presented By:
Nancy Nemes
CMO Consumer & Digital
Marketing

7. How to succeed
Consistent experience across devices

8. Lead to change
For success in
digital age, we need
to help young kids
lead the way.
1.5 Bn
people in the
world are using
Windows today.
Touch has strong
momentum.

10. We will
need to
create
waves.
Build a bridge between
Gen Z and Gen α.
Be good
ancestors.

12. Central and Eastern Europe