Key data about the Turkish video games market. Find more info in our report : "2013 Turkish games market research" : http://www.icopartners.com/publications/

1. TURKISH
VIDEO GAMING MARKET OVERVIEW
DEMOGRAPHICS
2013
75.5M
POPULATION :
INTERNET
POPULATION :
36M
THAT’S ALMOST
THE POPULATION OF CALIFORNIA
INTERNET USERS ARE CONCENTRATED
IN THE MAIN URBAN CENTERS
70%
TOP 10 CITIES REPRESENT
OF THE INTERNET
33%
CONNECTIONS
ISTANBUL REPRESENTS
TURKEY HAS
ONE OF THE
MOST-ENGAGED
INTERNET USER
POPULATION
31
WITH 31 HOURS
HOURS
SPENT ONLINE
PER MONTH
2ND MOST ENGAGED
IN EUROPE
AFTER THE UK
PENETRATION RATES
(37.3H PER MONTH)
46%
28%
OF TURKISH
HOUSEHOLDS HAVE
A DESKTOP PC
OF TURKISH
HOUSEHOLDS HAVE
A SMARTPHONE
39%
16%
OF THE TURKISH
INTERNET USERS
ARE PLAYING
OF ALL INTERNET
CONNECTIONS
ARE STILL MADE FROM
GAMES ONLINE
INTERNET CAFES
More than 22,000 internet cafes in Turkey
11%
Central
Anatolia
7%
Blacksea
42%
7%
Marmara
Eastern
Anatolia
14%
Aegean
7%
Southeastern
Anatolia
16%
GAMES MARKET
Mediterranean
€183m
per year
Turkish market
size is
IS A COMMON
PAYMENT METHOD
FOR YOUNGER PLAYERS
61%
OF EPIN USERS ARE
YOUNGER THAN 21
THE AVERAGE EPIN
SPEND PER MONTH IS
44€
EE
R
F
IUM
REM
P
FOR EVERY
2.2 PAID APPS
100 FREE APPS
DOWNLOADED
ARE DOWNLOADED
THE GAMES APPS ARE FAIRLY SPECIFIC
TO THE TURKISH MARKET:
OF THE
TOP 100 IPHONE APPS
IN SEPTEMBER 2013, ONLY
FREE
PAID
EE
R
F
IUM
M
E
PR
38%
47%
WERE ALSO
AVAILABLE ON THE
US APP STORE
LINE AND KAKAO
ARE GETTING A FOOTHOLD:
TOP 25 GOOGLE PLAY
GAMES CHARTS
IN SEPTEMBER 2013
8
TITLES
4
TITLES
ARPU : 10.3€
ARPPU : 21€
SOCIAL
MMO
ARPU : 1.1€
ARPPU : 7.5€
ARPU : 1.4€
ARPPU : 4.1€
MOBILE
© 2013 ICO Partners
FIND OUT MORE IN OUR EXTENSIVE
REPORT ON THE TURKISH MARKET
WWW.ICOPARTNERS.COM
SOURCES : ICO PARTNERS, 2013 - SMART N DIGITAL MARKETING, 2013 - INTERNET WORLD STATS, JUNE 2012 - GAMESULTAN, 2013 - COMSCORE, DECEMBER 2012 - MYIP.MS, 2013 - INTEL, 2013 - GLOBAL @DVISOR RESEARCH BY IPSOS, MARCH
2012 - TURKISH STATISTICAL INSTITUTE, MARCH 2012 - DISTIMO, MAY 2012 - APP ANNIE ANALYTICS, SEPTEMBER 2013