This document provides an introduction to mobile marketing, including key statistics about the growth of mobile usage and an overview of common mobile marketing tools and strategies. It outlines a five-step planning process for integrating mobile goals into business strategy and connecting with audiences. Resources for further learning are also listed.

1. Mobile
Marketing 101
Intro to Mobile Marketing
Tools & Strategies

5. Smartphone
usage in the
bathroom

6. By 2013
50% of web traffic
will come through
mobile devices
Source: IDC Report

9. 488
Facebook Mobile Users (over 50%)
million

10. Mobile email
overtakes
webmail....
Next month (June 2012)
Source: Return Path

14. Tools: Mobile Web

15. Tools: Mobile Web

16. Tools: Mobile Apps

17. Tools: QR Codes/Mobile Sites

18. Tools: Mobile Display Networks
http://www.flickr.com/photos/fidelman/5282509966/

19. Tools: SMS

20. Tools: MMS

21. Five Step Mobile Planning Process
1 Integrate your mobile goals into the business strategy
2 Develop your mobile destination - site and/or app.
3 Connect your destination to your audience - promotion.
4 Review metrics via analytics or performance metrics.
5 Rinse & repeat - move quickly.

22. Learn More at...
1 mobilemarketingwatch.com
2 mobilecommercedaily.com
3 Mobile Marketing SmartBrief
4 #mobile on Twitter