Please ask questions if there are ANY words or terminology that you are not familiar with!!
Openness (accessible, anyone can read and post) Participation (feedback, media/audience divide blurred) Conversation (from 1-many to many-many) Community (of interest, of identity) Connectedness (links to other sites, resources and people)
The government is heavily involved in the media and the largest media organizations (namely CCTV , the People's Daily , and Xinhua ) are agencies of the Party-State. Media taboos include topics such as the legitimacy of the Communist Party of China , the governance of Tibet , and Falun Gong . Within those restrictions there is a diversity of the media and fairly open discussion of social issues … The diversity in mainland Chinese media is partly because most state media outlets are no longer heavily subsidized by the government, and are expected to pay for themselves through commercial advertising … Financial incentives are also used to control journalists' behavior … The withdrawal of government media subsidies has caused many newspapers (including some owned by the Communist Party) in tabloids to take bold editorial stands critical of the government, as the necessity to attract readers and avoid bankruptcy has been a more pressing fear than government repression . Television broadcasting is controlled by China Central Television (CCTV), which, with its 16 program channels, is the country's only national network. under the dual supervision of the Propaganda Department , responsible ultimately for media content, and the State Administration of Radio, Film, and Television. CCTV produces its own news broadcasts three times a day and is the country's most powerful and prolific television program producer. It also has a monopoly on purchases of programming from overseas. All local stations are required to carry CCTV's 7 p.m. main news broadcast; an internal CCTV survey indicates that nearly 500 million people countrywide regularly watch this program.