12. Indian Exhibition Overview
• $264 million in India from $27 billion world wide
• <1% of global market share
• from 700+ shows
• Growing at 10 % per annum
• 2,000,000 sqm or approximately 2,800sqm per show
• Revenue per metre growing at 3.2% when inflation 7%
• Over 3million visitors including over 150k from overseas
• Over 100,000 exhibiting companies
• Over $2billion spend into the local city economies
Source: AMR reports
15. Exhibition organizing market size by sector (net
space sold)
Top markets contributing to the GDP have the largest trade fairs
Source: AMR reports
16. Major Players in Indian Exhibition Industry
Domestic Players International Players
• CII • UBM
• ITPO • Reed Exhibitions
• FICCI • Tarsus IIR
• ABEC • Hannover Milano Fairs
• Exhibitions India • Mack Brooks
• Messe Düsseldorf
• Messe München
• Messe Nürnberg
• Messe Frankfurt
• Koelnmesse
17. Top 5 trade fairs in India, by m2 sold,
Event Net SQM Sold (m2)
Auto Expo 60,000
IHGF Indian Handicrafts and 48,500
Gifts Fair- February
IHGF Indian Handicrafts and 48,500
Gifts Fair- February
India International Trade Fair 31,325
IMTEX India Machine Tool 30,000
Exhibition
There have been successes. However, India has
more lost opportunities
Source: BSG reports
18. Why Exhibitions?
"Trade shows are an important marketing link to our customers
today - more so than ever before. This can be attributed to the
dynamics of the business economy… creating attendees who go
to events with a strategic basic mission: to answer the age-old
question 'How can I grow my business?'
As exhibitors, we must be prepared to answer that question
with clean, uncluttered messages and recommendations.“
Jerome A. Gaither, Manager, Tradeshows and Conventions,
The Coca-Cola Company
Source: AMR reports
19. Exhibition leads cost
48% 56% less to close
of exhibition leads than field sales calls
don't require a sales
call to close the deal
87%
76% of exhibition attendees say
they will share
of exhibition attendees information obtained at
arrive with an agenda exhibitions with their
immediate superiors
Source: ufi
24. Challenges for Indian Exhibition Industry
• Venues
• Legal, Legislative and Tax Environment
• Talent
25. Venues
Venues
•Need for investment in Venue building
Good Location
BEC
Pragati Maidan
Chennai
Hitex
None •Lobby national, state, city – multiplier
effects
•No venue in the quadrant of “Good
Location: Good Venue
Major issues
Poor Location
Plenty BIEC •Lack of space & quality venues
Noida
•Poor Governance and support
•Lack of availability of prime tenancy
Poor Venue
•No new venues in next 2 years
Good Venue
26. Legal, Legislative and Tax Environment
• Tax Structure- non-friendly in nature, comprising of
– Entertainment tax
– Octroi
– VAT
– Sales Tax
• Other issues
– Corruption
– Slow legal system
– Multiple permissions, time consuming process
27. Talent
• Exhibitions not as sexy as other media such as print and TV
• Salaries, wage inflation
• Need for Training & Development
• Retention
• Recruitment of new Talent
• Changing old attitudes… “I’ve in industry for 20 years…”
28. What we need from the IEIA and others:
• Lobbying
• Venue investment
• Health & safety
• Promoting the sector to new talent
• Training
• Level playing field with government; Quasi government
• CSR
• Networking
• Salary benchmarking
• Import/Export/Octroi
• Standards
• Auditing
29. How do we support the communities in which
we engage?..... NGO Events
• Our flagship free NGO events allow us to harness our resources and the expertise
of our teams enabling NGOs to network, share best practice and build business
partnerships
• We have concluded 3 editions of ONG Brazil, 2 editions of Responsible Business UK
and 1st edition of NGO India
• NGO India witnessed 148 NGO exhibitors, it attracted 2,388 individuals out of
which 906 were corporate visitors
• 3rd day which was open for public saw Rahul Bose as chief guest
