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社交网络与口碑传播 可视化社交网络关系分析 创新生态网络 Media X at Stanford University
随时随地
手机上使用社交网络的%增加
Twitter 占首位 ,[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
社交网络与口碑传播 ,[object Object]
如何将其可视化 ? ,[object Object]
如何将其可视化 ? ,[object Object]
如何将其可视化 ? ,[object Object]
社交网络传播效果-人际关系 ,[object Object],[object Object],“ Smart meter” 2010 年 9 月  “ Smart meter” 2010 年 11 月
社交网络传播效果-人际关系
社交网络传播效果-话题关系 ,[object Object]
Tweet Explorer 社交网络传播效果-话题关系
[object Object],[object Object]
关键词 = innovation/innovative + Pepsi: 1105 tweets
Pepsi 关键词 = innovation/innovative + Pepsi: 1105 tweets
Examples of Tweets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],关键词 = innovation/innovative + Pepsi: 1105 tweets
[object Object],[object Object],[object Object]
Tracking the Role of Social Media Igniting Word-of-Mouth “ Release the Hounds” Superbowl XLV February 6, 2011
Before the Game – Time 1 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Martha Russell, Neil Rubens, Raphael Perez
After the Game ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Martha Russell, Neil Rubens, Raphael Perez
Profile of the Conversation Audi in the XLV Superbowl Data: 80,000 Tweets, February 6-8, 2011 Martha Russell, Neil Rubens, Raphael Perez ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
距离 过去 现在
“ 公司是通过关键的人环环相扣的,信息,规范,思维模式在关系中交流传递。” (Davis,1996) 人 公司 资金 (公司/ VC /天使) 公司 人 资金 公司 人
 
 
[email_address] TWITTER: @CAMILLAYU WEIBO: @ 米拉 _Y U ,[object Object]

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Social Network Analysis and Online WOM (Chinese)

Editor's Notes

  1. MarketingCharts' mobile research has found that people are increasingly using their mobile phones to access content on browsers, apps, and social networks: Read more: http://blog.hubspot.com/blog/tabid/6307/bid/25026/43-of-Twitter-Users-Access-Twitter-From-a-Mobile-Phone-Data.aspx#ixzz1ax7pBwPR
  2. According to a new study from Lolatycs , each Twitter user is, on average, likely to share three times more mobile in-app content than a Facebook user. The study examined all mobile apps with 500 or more monthly active users connecting to Twitter or Facebook across Android, iPhone, iPad, BlackBerry and Windows Phone 7. http://www.mediabistro.com/alltwitter/mobile-twitter-users-share-3x-as-much-as-facebook-users_b14778 With more teens owning smart phone devices and with decreasing mobile data cost we expect the text messaging trend to be replaced by similar communication behaviors evolving around the mobile web, specifically instant messages, social networking and MMS. – Dr. Taly Weiss CEO and Head of Research TrendsSpotting Market Research
  3. http://articles.businessinsider.com/2011-03-31/tech/30049251_1_twitter-accounts-active-twitter-user-simple-answer#ixzz1IH31klUW Facebook has a simple answer to this question. It says 600 million people visit Facebook each month, and that half come back every day. At Facebook, a company source tells us, they believe that a user is not going to end up sticking around unless they make friends with 10 people.  Foursquare has 7.5 million registered users. Google+: 10m? 15m? 20m? Weibo: 100m? 200m?
  4. http://twex.poeschko.com/innovation/
  5. #SocialMedia #Pepsi #Starbucks http://su.pr/2Zali2 "Taking Social Innovation To The Next Level" via @LikeableMedia Interesting innovation #Pepsi Vending Machines Fuse Social and #Mobile Commerce | ClickZ http://shar.es/Hvru4
  6. http://www.washingtonpost.com/wp-dyn/content/video/2011/02/06/VI2011020604301.html
  7. So far I have shown analysis based on the spatial distance; However the aspects of distance is changing; We don’t know where these people are physically located but they seem to be in the same space.
  8. (Visual) Social Network Analysis “ . . . allows investigators to gain new insights into the patterning of social connections, and it helps investigators to communicate their results to others.“ (Freeman, 2009)