Social media consultancy, immediate future presenting at the Online Marketing Show 2011 in the UK. Adam Lewis (@adamlewis10) looks at the key themes are the impact of social media on online reputation management, the speed at which an online crisis can spread; and top tips for avoiding and containing a social media crisis.
10. ...the news reaches us 2010: CNN POWNAR study 1650 global adults who spread news
11. Migration across platforms Twitter peak during the show Follow-up in forums, a few blogs and one news story Pre-show activity forum focused Immediate future - 2011 on air Analysis of BBC Watchdog: The social media conversation
12. Anybody can be a somebody Public awareness Time Immediate future - 2011
13. Search legacy lives on Blog August 2009 PageRank 5 YouTube: Feb 2008 1.3 million views Immediate future :CONFIDENTIAL
14. Practical tips – vaccinating yourself. INNOCULATE? PREVENTION: TIPS ON HOW TO VACCINATE
15. SOCIAL MEDIA RISKMATRIX #1 Take a health check No staff policy on using social media No clear moderation policy for FB or Twitter Immediate future - 2011
19. A simulation will test: Protocols: Have you actually read the crisis manual? Leadership: Who’s in charge? Information: Where do we get it from? Decision-making: How are we evaluating this? Technology: Which button do I press?
20. #4 Keep your friends close... “Build a network of supportive online influencers who can help spread your message in a crisis.” ...and your enemies closer: Know who they are Know where they are Predict how they might react
23. #6 You might need a Honey Pot Immediate future - 2011
24. #7 Use video to give a human face Video best practice: Sincerity, regret and action
25. #8 Don’t cens*r Moderation best practice: Allow the good, the bad but not the ugly
26. 8 Tips #1 Take a health check #2 Get tools for early diagnosis #3 Test your team #4 Keep your friends close... #5 Don’t engage everyone #6 Use a honey-pot #7 Use video to give human face #8 Don’t censor
27. How vulnerable are you? Free online survey to assess whether you are at risk: Preparedness Skill-sets Systems and tools Includes top-line recommendations Contact Adam for details of online crisis management services including simulation
28. Reverse viral marketing:8 tips for online crisis management Adam Lewis, director, immediate future Online Marketing Show 2011 @adamlewis10 www.immediatefuture.co.uk