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How to meet the social
  media challenges
A high level view helps
   you ask the right
      questions
Audit the
conversations
and platforms




                Audit internal
                 views and
                    skills
Skills and
 capabilities



 Strongest channel        Resource
    performance         requirements




                     Current metrics
Levels of budget     and benchmarks
  commitment
Change
            management &
              selling the
               concept




 Harnessing
resource in a          Business value;
decentralized           Making Social
organization             ROI-able!
1: 300
Shouting out
 and asking
  questions
3,253 followers
                                    12,351 follower




                  8,011 followers
As an activity

                                   Laminating       Enjoyment
                                                    The smell
                                                    Other


             Advice
             Furniture and home
             Design
Chairs       Health requirements
             Cost
             Other




                                    Types
                                    Enjoyment
                                    Usage
Stationery                          Crafts      Diving into the
                                    Cost
                                    Other            detail
What
                         specifics are
Impressions              they looking
 and ideas                   for?



              What are
                they
              saying?
Combining the
   data and
company insight

 Drawing on
 the detailed
 proof points




                  To address the
                    challenges
1 Pilots to validate
    Multi
2   year, phased
    approach



3   Tiered
    implementation
Intensive
                   training
                 framework
 Structure the
programme and
 measurement
                 Set out the
                 policy and
                 escalation
Cross       Great   Ideas
functional   comms    forum
EU presence growth since Feb 2012:
       9 x Facebook Profiles
         5 x Twitter Profiles
           7 x G+ profiles
       6 x You Tube channels
Helping brands take a strategic view of where social media         Top 5 most
                                                                respected social
             can add value to their business                     media agency
                                                                According to NMA &
                                                                   Econsultancy




   @katyhowell     info@immediatefuture.co.uk   0845 408 2031

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Staples and Immediate Future - 25th of October - Social Media Marketing 2012

  • 1. How to meet the social media challenges
  • 2. A high level view helps you ask the right questions
  • 3. Audit the conversations and platforms Audit internal views and skills
  • 4. Skills and capabilities Strongest channel Resource performance requirements Current metrics Levels of budget and benchmarks commitment
  • 5. Change management & selling the concept Harnessing resource in a Business value; decentralized Making Social organization ROI-able!
  • 7. Shouting out and asking questions
  • 8. 3,253 followers 12,351 follower 8,011 followers
  • 9. As an activity Laminating Enjoyment The smell Other Advice Furniture and home Design Chairs Health requirements Cost Other Types Enjoyment Usage Stationery Crafts Diving into the Cost Other detail
  • 10.
  • 11. What specifics are Impressions they looking and ideas for? What are they saying?
  • 12. Combining the data and company insight Drawing on the detailed proof points To address the challenges
  • 13. 1 Pilots to validate Multi 2 year, phased approach 3 Tiered implementation
  • 14. Intensive training framework Structure the programme and measurement Set out the policy and escalation
  • 15. Cross Great Ideas functional comms forum
  • 16. EU presence growth since Feb 2012: 9 x Facebook Profiles 5 x Twitter Profiles 7 x G+ profiles 6 x You Tube channels
  • 17. Helping brands take a strategic view of where social media Top 5 most respected social can add value to their business media agency According to NMA & Econsultancy @katyhowell info@immediatefuture.co.uk 0845 408 2031