This presentation comes to you from International Project Management Day 2013 - the annual global virtual summit from IIL that brings together business and technology leaders from around the world to discuss the latest trends and methods in business, leadership and communications. To view the accompanying video keynotes and presentations connect to the event here bit.ly/1blJSkE or purchase the DVD collection http://bit.ly/1fZ9Yc0
28. What others say about you matters more
than what you might say about yourself.
29. Value has two dimensions:
Capability
Awareness
Cultivating capabilities:
How to choose them
How to improve them
Your brand represents:
Who you are
Your capabilities
Your ability to create value
30. Two aspects of awareness
Image (or brand)
Exposure
Your ability to create value
Capability
Image
Exposure
35. 1. Make the commitment
2. Get a coach or MAP
3. Establish goals
Develop capabilities
Market capabilities
4.
5.
6.
7.
8.
Define the actions
Make a plan
Execute the plan
Evaluate progress
Reevaluate
Capabilities
The market
9. Adjust as necessary