This presentation comes to you from International Project Management Day 2013 - the annual global virtual summit from IIL that brings together business and technology leaders from around the world to discuss the latest trends and methods in business, leadership and communications. To view the accompanying video keynotes and presentations connect to the event here bit.ly/1blJSkE or purchase the DVD collection http://bit.ly/1fZ9Yc0

1. The Social Media Imperative
Engage, Connect, Communicate to Succeed
Lori Greene
Digital Innovator
©2013 International Institute for Learning, Inc., All rights reserved.

2. You are Not in Charge Anymore
PETER GUTTMAN
PHOTOGRAPHY

3. 57% of people talk to
people more online
than they do in real life
Source:Alex Trimpe via Ogilvy — February 21, 2011, ThinkQuarterly, Google

4. You Still Have Power
CHASE GUTTMAN
PHOTOGRAPHY

5. Earned Media
MEMPHIS
CVB

6. STRATEGY
TRANSPARENCY
CONVERSATION
SOCIAL SUCCESS
AWESOMENESS

7. Are YOU on the Fence?
PETER GUTTMAN
PHOTOGRAPHY

8. GIVE AWAY
YOUR
EXPERTISE

9. CONTENT
STRATEGY

10. Strategy Questions
What does your company do better than anyone else?
What will people actually come to your company for?
Does the content strategy support key objectives?
Does the content strategy help your customers do things quicker,
better, cheaper, smarter?

11. TRUST +
RELATIONSHIPS =
SOCIAL MEDIA

12. The ongoing quest for authenticity in
a world governed by image.

13. Human Interactions

14. Educate
Excite
CHASE GUTTMAN
PHOTOGRAPHY
Community
Engage

15. Q&A’s with industry luminaries
Content Types
Cool infographics pertinent to your topic area
Arresting photography
Breaking trade news
Comments on trending topics you have a stake in
Tips and tutorials
Behind the scenes videos
Top ten lists
Seasonal information
Weekly news summaries
PETER GUTTMAN
PHOTOGRAPHY
CHASE GUTTMAN
PHOTOGRAPHY
Information on popular employees
Quizzes and games
Competitions

16. Avoid the Killer ―P‖s
ENDLESS PROMOTIONS
TOO MANY PRONOUNCEMENTS
TALKING POLITICS
Use the 80/20 Rule

17. Read the Room
What do you think?
What would you do?
Who is your favorite?
How would you respond?
What can you do to make a difference?

18. PETER GUTTMAN
PHOTOGRAPHY
Exclusive Content

19. Editorial Calendar
EXCLUSIVE CONTENT

20. IGNITE
ENGAGEMENT

21. Tools

22. Make the World More Open and Connected

23. It’s Personal

24. PETER GUTTMAN PHOTOGRAPHY
Egypt

25. Instantly Connect People Everywhere
to What’s Most Important to Them

26. Billionaire Investor
CARL ICAHN on Twitter

28. Like
Follow
CHASE GUTTMAN
PHOTOGRAPHY
CHASE GUTTMAN
PHOTOGRAPHY
Calls to Action
Subscribe

29. PETER GUTTMAN PHOTOGRAPHY
Pinterest – Organize and Share
Beautiful Things You Find Online

30. PETER GUTTMAN PHOTOGRAPHY
Google Plus

31. Make
Sharing
Easy

32. PETER GUTTMAN
PHOTOGRAPHY
LISTEN to What is Being Said About Your Brand

33. Join the Conversation YOUR Customers
are Having WITHOUT You

34. AUSSIEGALL
Measure

35. CONVERSATION:
Exchange of
sentiments, observation
s, opinions, or ideas

36. JOSEPH FRANCIS
Amplification Rate

37. QUINN
DROMBROWSKI
Applause Rate

38. Economic Value

39. DAVID BECKWITH
Brand Evangelist

40. PETER GUTTMAN PHOTOGRAPHY
Awesomeness

42. PETER GUTTMAN
PHOTOGRAPHY
You Will Win

43. THANK YOU
GRACIAS
MERCI
TODA RABA

44. Questions?

45. Intelligence – Integrity – Innovation
We invite you to take a closer look at what we can accomplish together.
Please visit iil.com or contact learning@iil.com to learn more about our
training, consulting, coaching, customized courses and other pathways
for professional development.
Connect with Us:
facebook.com/IIL.Inc
@IILGlobal
bit.ly/IILlinkedin
©2013 International Institute for Learning, Inc., All rights reserved.
bit.ly/IILgoogle
youtube.com/IILGlobal
allpm.com