Dit is de eerste versie van SRA 2.0. De inhoud is samengesteld op basis van de input van de Raad van Advies van 6 oktober 2010. SRA staat voor Strategische Research Agenda.

1. recorded/ordered by Arnold Smeulders & Geleyn Meijer SRA 2.0

3. Creative, creating Lifestyle, Workstyle, Livestyle, Wearstyle IIP-create when technology is involved ICT, fabric, design, architecture, media Untangible sector but a tangible presence Fragmented yet optimistic Footloose from industry anymore?

4. Can learn education Autonomous creation Heritage created New creation Grow elder Grow younger Harmonize Polarization Inclusive Divide Public Private Econometrical Own value of art & culture Financial crises Years of bounty Make it for me What has been given Local & tradition International & trendy Future shift Historic centre Connected Private Technology-driven User-driven The failure of system design Science Humanities The age of happiness Sustained planet Privacy ID

5. my me work & non-work wearing home social

6. work & non-work, living my life, tense & relaxed, in the wide world my me workstyle lifestyle living style co-design zzp connected shopping sharing

7. my me social media, people with me, comfortable, its a small world connected social aware workstyle lifestyle shopping sharing

8. my me home & architecture, property of me, private, in my world living style life style security energy aware well being sports style fashion tech social aware

9. my me fashion & all-wear, image of me, personal, on me, here well being sports style party tech fashion tech connected social aware

10. Property rights Communal privacy Safety & Protection Identity protection Privacy Consumer information Intrusion Property sharing Public exposure Security & Comfort Location information Spotting Secrecy Personalized information

11. Augmented reality The user creator Internet of things Mobile television

12. Sustainable reality Energy aware Water aware Resources aware Augmented reality The user creator Internet of things Mobile television

13. Social reality Influencing behavior Open data & source Living labs Sustainable reality Energy aware Water aware Resources aware Augmented reality The user creator Internet of things Mobile television

14. App-store platforms Design thinking Experience labs The designer icon Sustainable reality Energy aware Water aware Resources aware Augmented reality The user creator Internet of things Mobile television Social reality Influencing behavior Open data & source Living labs

15. Virtual everything Digital biotope Design everything Bio-art & bio-design Co-create Open hardware Digital everything Customer digitals Identity security Open innovation Sustained everything Self-sustained Volkstuintje 2.0 Trust everything Trust by design New IPR Creative commons

16. The creative climate The creative business Influence on value chain Influence on knowledge chain Business models Creation models Business community Creation communities Old education revisited New education Design noticeable unnoticeable Technology invisible but not gone