This is the followup presentation on mobile marketing. It provides a general overview of the many facets of mobile marketing and the growing use of the many marketing channels now available. The presentation reviews some stats regarding the mobile marketplace and the benefits that the mobile platform provides business owners to attract and retain customers. We also review some of the different marketing methods mobile offers -- QR Codes, SMS text messaging, mobile ready websites, mobile ads, social mobile location based services, and mobile apps. Some future topics are discussed like mobile payment platforms and augmented reality. Originally presented by Edward Niu, founder and CEO of ILN Enterprises for the Asian Business Council of the San Leandro Chamber of Commerce on September 21, 2011.

1. Mobile: Everywhere
Your Customers Are
Part II
Edward Niu
510-592-4351
eniu@ilnenterprises.com
Text EDNIU to 72727

2. Cool & Cutting Edge…

3. What We’ll Cover Today...
 Recap From Presentation #1
QR Codes, Text Messaging, Mobile Websites
 Cover some “Advanced” Mobile
Marketing Topics & Techniques
 Discuss the Future of Mobile
 Q&A

4. Don’t Leave Home Without
91% of Americans have their cell phone within 3 feet
of themselves 24/7

5. Important Stats…
 Population 6-7 billion
8,000,000,000
7,000,000,000
 Cell phones over
6,000,000,000
5 billion
5,000,000,000  Wired Internet users –
4,000,000,000 less than 2 billion
3,000,000,000
 80% of Americans
2,000,000,000
have cell phones
1,000,000,000
0
 20% of US households
World Population Cell Phone Internet Users are mobile only
Subscriptions
Most of cell phone population has purchasing power!

6. What is Mobile Marketing?
Game Changer
 New, Cool, Fun & Must Have
 Not a Fad, New Paradigm
 Augments Online Marketing

7. What is Mobile Marketing?
Mobile is the newest Mass Media
with the potential to become
the most influential mass media
of all time!

8. Mobile Marketing Benefits
 Only media that is truly Personal
 Consumer can be identified individually
 Always on – 24/7
 Constantly with the owner
 Has built-in payment mechanisms
 All can be done at moment of Intense Impulse!

9. What is Mobile Marketing?
 NO SPAM Zone
 NO unwanted
messages

10. Mobile Marketing Methods
 QR Codes
 SMS Text Marketing
 Mobile-Ready Websites
 Mobile Ads
 Social Mobile Location-
Based Services
 Mobile Apps

11. QR Codes
 QR stands for Quick Response
 First used to take inventory for subsidiary of Toyota
 Type of 2D Barcode that embeds information in its
tiled pattern
 When you scan it, it provides information:
• Website
• Video
• Contact information
• Image
• Coupon
• Map

12. Macy’s QR Campaign
Macy’s Backstage Pass

13. Where To Make QR Codes
 Goo.gl
 Bit.ly
 Beqrious.com
 Delivr.com
 qrcode.kaywa.com (personal use only)
For Trackable AND Changeable QR Codes…

14. Keep in Touch w/ Customers
Use SMS Text Messaging!
Keep in Contact with your Customers and Prospects
 Send your
messages anywhere
they are
 Know that they
receive and READ
your messages.

15. Text Message Vs. Email
 90% of text messages
 Not Always Opened are read within 3
minutes
 Read rates of 15% or **Instant Response**
worse.
 99% of all text messages
 Overwhelmed InBox are read.
 Texts can be scheduled
 May Not Use on
Phone  Messages Always Stored
on Phone
 Spam Filter  No Spam filters.

16. Mobile Coupons
[Widget Co]: Get your
[Widget Co]:
Get your
favorite product at
favorite
product at 20%
20% off. Show cashier
off. Show
cashier this
this msg. Code:
msg. Code:
FAV888. Reply
FAV888. Reply STOP to
STOP to end.
end.
Average redemption
rate is 20% regardless
of business type
Demo: Text “demo88” to 72727. Std Txt Msg Rates Apply.

17. Other SMS Services
 Appointment Reminder
Use Shortcode &
Keyword Combo:  Mobile Coupons
 Surveys & Polls
Text DEMO88 to 72727  Autoresponder
 Text Contests
 Text 2 Screen
 Loyalty Clubs

18. Mobile-Ready Websites
Microsoft stated that 53% of its
mobile searches have local intent.
 Customers Ready to Buy NOW & Nearby
 Many are on the move, they don’t want to
scroll, pinch, etc.
Google Places, Bing Business Center, Yahoo Local Pages
all mobile ready. Claim your pages at the very least!

19. Mobile-Ready Websites
Simplifies Your Website for
smaller screens of cell phones
Customers Searching For Local Business
Want:
1. Phone Number
2. Shop / Price Compare
3. Directions / Map
4. Email
5. Information about Company

20. Social Mobile GPS Services
Social Gaming of “Check-ins”
 Location-Based Social Networks
 Compete with Friends
 Unlock Special Badges
 Privacy Issues (GPS)
 Get Special Deals from Businesses

21. Social Mobile GPS Services

22. Mobile Advertising
 Advertise on Mobile Websites & Embedded
App Advertising
 Uses Pay Per Tap Model like Google Adwords
Google Purchased AdMob
for $750M in 2010
Sept 30 – Google shifts mobile
ads more to Adwords/Adsense
Mobile Advertising: $1.6B last
year in US, to double this year

23. Mobile Advertising
 Search on some popular sites with your
Smartphone to find banner ads:
 Yahoo.com  People.com
 ESPN.com  CNN.com
 Admob closing in on 1 Trillion impressions
www.ilnenterprises.com/mobileads

24. Mobile Applications
Mobile Applications or Apps are software
programs designed to work on mobile platforms.

25. Mobile Applications
iPhone now has about
350,000 apps in its App
Store
Android growing
faster, has about 100,000
apps

26. Games
 In-game display ads
 Games themselves are advertising

27. Mobile Applications
 Facebook Has a Great Mobile Version
 Why Do They Need a Mobile App?

28. Mobile Applications
Produce Your Own
Mobile App
Provide Value to Users
Brand Your Business
Cost: $1500 and higher
Examples – Pizza restaurant quick order app
Travel agency – Itinerary reminder
Donation / Non-profit apps
Couponing apps
Simple – Screen saver or background image

29. What Lies Ahead For Mobile…

30. Mobile Payments

31. Mobile Payments
Take Credit Card
Payments on Your
Phone with Square
www.squareup.com

32. Near Field Communications
Magic Wand Payment System
Swipe Your Phone to Pay
Examples – PayPass & Starbucks
Google Wallet launched Sept. 19, 2011
- Nexus S 4G on Sprint
- Citi Mastercard or Google Prepaid Card
- San Francisco & New York

33. Google Wallet

34. Augmented Reality (AR)
The Ultimate Mobile App
It Combines…
 Today’s Computing Power in Mobile Devices
 The Use of the Camera
 The Use of GPS

35. Augmented Reality (AR)

36. Augmented Reality (AR)

37. Some Thoughts…
 Marketing is more about being “Top of
Mind” and “Exbranding” Your Business
 More Exposure Points
 Multiple Platforms – Mobile &
Online
 Use Your Imagination
 Not confined to just a website
anymore
 Ask How, not If
 Combine Technologies

38. Action Plan
 The mobile explosion is
happening right now!
 There is MASSIVE
opportunity to use
mobile to attract and
grow your customer
base.
 Choose one mobile marketing method
 Implement a campaign using your method
 Do It Before Your Competition Does

39. Q&A
Edward Niu
Text EDNIU to 72727
510-592-4351
eniu@ilnenterprises.com
Facebook.com/edniu