This presentation provides some high level thoughts about social networking and social media as it pertains to local Rotary clubs. There is also a bit of information on how to use social network sites. Slideshare evidently did not like the embedded videos. Slide 7 is How To Sign Up for a Facebook Account: please go to http://ilnenterprises.com/how-to-create-facebook-account to see that video Slide 9 is How To Make a Rotary Page in Facebook. The video can be accessed via link: http://ilnenterprises.com/facebook-page-for-rotary Enjoy!

1. Social Networking
for Beginners
Rotary District 5170
District Assembly / Rotary University
March 31, 2012
Edward Niu
Rotary Club of San Leandro
edward@ilnenterprises.com
510.592.4351

2. Agenda
• What is Social Networking?
• Why is Social Networking Important for Rotary?
• Intra-Rotary Communications
• Connection with Local Communities as well as Global Reach
• Increase Membership
• How to Use Social Network Websites
• Action Plan
• Evaluations

3. What is Social Networking?
• Social Networks are the online platforms whereby people can
connect with others through interests, backgrounds, activities.
• Your connections are not limited to those that you know.
• Major social networks include:

4. What is Social Networking?
Real Time Many-to-Many Communication Channel

5. Is Social Media the Same?
• Social Media encompasses Social networks
• Not all social media should be considered social networks
• Examples
• YouTube
• Blogging
• One-to-Many Communication with Interactivity

6. Rotary Use of Social Media
• Why is Social Networking Important for Rotary?
• Intra-Rotary Communications – Immediate & Recorded
• Connection with Local Communities as well as Global Reach
• Increase Membership – Remove the Mysterious that is Rotary
• Share your club’s
accomplishments, news, awards, announcements, etc.
• Great for intra-club communication
• Allow for community to see what Rotary does
• 6 degrees of separation is now 4 due to Facebook
• Each Rotarian has a significant sphere of influence
• Actualize the purpose in joining Rotary.

8. How To Use a Social Network
• Post Content
• Do so on a regular basis (daily if possible, weekly @ minimum)
• Attention Grabbing
• Adding Friends
• Email Database
• Astonishing Social Network Algorithms
• Active Search
• Building a Profile
• People want to know you, your interests, etc.
• Add Only What You Deem Public (Birthday? Phone? Address?)
• If you feel uncomfortable, don’t share
• Aim for transparency of your personality, not information

10. I Built It, Now What?
• Have Club Rotarians ‘Like’ The Page
• Have Friends ‘Like’ The Page
• Whenever you post an update to the Page, everyone who
Liked the page, sees the update.
• They can Like, Share, or Comment the update if they wish.
• Share – shares post with all their friends [Viral content]
• Posting meaningful content will draw attention.

11. Action Plan
• Choose one social networking site and
sign up for free account
• Make your first post, if not personal,
then about Rotary
• Add friends (that you know) to your
social network
• When stuck, access help – online and/or offline
• Help centers
• Google or Youtube
• Family, Friends, Rotarians, Co-workers, etc.
• Create a Rotary Page for Your Club – Ask People to Like the Page
• Develop your profile & examine your privacy settings
• Add other social networks as you feel more comfortable

12. Evaluations
• Your feedback is vitally important.
• Take some time to write your evaluations before moving on to
your next session.
• Thank you for your attendance and participation!

13. Contact Info
If you have expertise, interest, or connection
in social media, please contact me.
Edward Niu
Text EDNIU to 72727
510-592-4351
edward@ilnenterprises.com
Facebook.com/edniu