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Smallholder competitiveness: insights from pig
          production systems in Vietnam
Ma. Lucila A. Lapar, Nguyen Ngoc Toan, Steve Staal, Nick Minot, Clement
          Tisdell, Nguyen Ngoc Que, and Nguyen Do Anh Tuan
 28th triennial conference of the International Association of Agricultural Economists
                                 Foz do Iguacu, Brazil
                                 18-24 August 2012
Improving competitiveness of pig
    producers in an adjusting Vietnam market:
                Aim of the Project
   To identify options for technology, policy, and
    forms of market institution or coordination
    that will allow smallholder pig producers to
    raise incomes through better access to
    higher value chains (including niche markets)
    in the context of rising demand for products
    with specific quality attributes and within the
    broader context of the changing dynamics of
    the pig sector in Vietnam.
Issues around smallholder pig
          production
• Perceptions that smallholders are not competitive
  vis-à-vis large industrial farms,
• Sources and vectors of disease and food safety
  risks
• Sources of environmental pollution
• Policy bias towards large farms (due to above, and
  in terms of preferential taxes and input price
  support and subsidies)
• Dominant suppliers of pork; significant contribution
  to livestock output
• Although continuously challenged by resource
  constraints, lack of access to input markets,
  supportive services and enabling institutional and
  policy environment
Methodology and data
• Structured survey of 1,051 households in
  6 agroecological zones (700 pig producers,
  351 non-producers), and 600 urban
  household consumers in Hanoi and HCMC
• Descriptive statistical analysis to
  compare, contrast, describe; VC analysis
• Econometric analysis of feed and breed
  choice; AIDS demand model
• Pig sector model (partial equilibrium
  model that simulates markets for maize,
  traditional sector pigs, and modern sector
  pigs)
Project
                    Hanoi, Ha tay             survey sites
Phu Tho
                                              across 6
                                              agro-
                  Nghe An                     ecological
                                              regions of
                                              Vietnam




                                    Dak Lak

HCMC, Dong Nai,
  Tien Giang
Future scenarios for the Vietnam pig sector

•   The modern pig sector is likely to remain small
    over the next ten years and beyond; even with
    stagnant technology growth in traditional pig
    sector, it will only surpass market share of 10%
    after 10 years.

•   Growth in modern pig sector depends on
    technology rather than demand; in short to medium
    term, growth in demand are absorbed by offsetting
    changes in export.

•   On the other hand, technology affects the growth
    of the modern pig sector regardless of whether
    modern pork products are exported or not.
Projected share of pork supply from
                                 large-scale producers
Share of large-scale modern sector in pig production   14%

                                                                                                             Base simulation
                                                       12%
                                                                                                             High income growth
                                                       10%
                                                                                                             High tech growth in modern
                                                                                                             sector
                                                       8%
                                                                                                             No tech growth in traditional

                                                       6%                                                    No tech growth in maize


                                                       4%                                                    High income elasticity of
                                                                                                             modern
                                                                                                             High income elast and tech
                                                       2%                                                    growth in modern
                                                                                                             Worst case for traditional
                                                       0%                                                    sector
                                                             0   1   2   3   4    5     6   7   8   9   10
                                                                                 Year
What does micro-level evidence show
     to support future trends?
• Demand for pork

• Supply of pork

• Costs, efficiency, competitiveness

• Contribution to income, employment
Demand for pork

• Strong preference for fresh, unchilled pork;
  natural protection from imports
• Preference for lean pork
• Fresh pork demand is inelastic to own
  price
• Poultry, eggs, and seafood are
  complements to fresh pork
• Pork demand rises with income
Preference rating for pork
10         9.4

 8

 6

 4
                              2.2           2.1
 2

 0
     Fresh/unchilled        Chilled        Frozen
                       Preference rating

Vietnamese consumers have a strong
preference for fresh, unchilled pork; this
provides natural protection from imported
pork.
Changing nature of demand for pork

       1%        12%
         8%
4%                                                 Lean
                                                   High fat
                                                   Mixed cuts
                                   75%             Don't know
                                                   Others




The majority of Vietnamese consumers indicated
preference for lean pork compared to other types of pork.
No significant change in lean meat consumption from 10
years ago, but significant reduction in consumption of high
fat meat from 10 years ago.
Preferred market outlets for fresh pork
100%
 80%
 60%
 40%
 20%
 0%
                Hanoi               HCMC            Overall
       Modern retail outlets             Permanent open market
       Traditional temporary outlet


Traditional market outlets remain the most
preferred purchase outlets for fresh pork
by Vietnamese consumers.
Emerging concerns of food safety
Nearly half the consumers (43%) had
concerns about pork.

Most common was fear of disease from pork,
followed by fear of chemical contamination,
un-fresh pork, and bad smell.

Only 1% expressed nutritional concerns.
Average ranking of major concerns
          about meat safety
                                      HN HCMC All
Diseases of livestock                  1.2 1.1 1.2
Hormone used in animals                2.8 3.0 2.9
Antibiotic use                         3.0 2.9 3.0
Hygiene in market outlet (including
                                      3.8   2.6   3.2
meat seller)
Hygiene in slaughtering               3.9   2.8   3.4
Concentrate feeding of animals        3.7   4.1   3.8
Other                                 3.5   3.1   3.2

 Animal diseases tops the list of major concerns of
 urban consumers about meat safety.
Consumer response to pig disease
            outbreak
            Hanoi                                 HCMC
                    Stopped/reduced
                    consumption                          Stopped/reduced
       7%                                    6%          consumption

                    Shift to modern
                                                         Shift to modern
                    outlets
                                       29%               outlets
 35%                                              50%
            52%     Substitute other                     Substitute other
                    meats                                meats
                                         15%

       6%           Other                                Other




•About half of consumers either stop or reduce pork
consumption; about one-third substitute other meats.
•More consumers in HCMC than in Hanoi shift to
modern outlets for pork.
Proportion of pork samples that did not
   meet standards for different hazards
100
 80
 60
 40
 20
  0
      Poor total   Unacceptable Unacceptable Unacceptable     Any
       bacteria    total bacteria  staph.      listeria   unacceptable

                      Supermarket                   Wet market

•High level of microbial contamination in pork sold
in Hanoi and Ha Tay.
•Fecal contamination is greatest contributor to
bacterial load, likely to be at slaughter point.
•Pork sold in supermarkets contains significantly
higher hazards than pork sold in wet markets.
Hazards vs. Risk
Although hazards were high, pork consumers
report low levels of gastro-intestinal disease
(1 episode/person/year).

There is no association between amount of
pork consumed and incidence of gastro-
intestinal disease (p=0.60).

There is strong positive association between
consuming vegetables and reporting illness
(p=o.006).
Supply of pork

• Historical dominance of pig sector in
  livestock production (2/3 of total volume of
  livestock output over last 2 decades)
• Yield (kg liveweight/head) has increased
  from 70 kg/head to 100 kg/head
• Size distribution dominated by small-scale
  household pig producers (1-5 sows), 84%
  in 2006, 92% in 2001
Dominance of pork in livestock total
              output
Year          Pig          Chicken Cattle   Others   Total
1990          65           11      14       10       100
2000          68           14      9        9        100
2005          72           12      8        8        100
2009          62           13      11       14       100
Source of data: FAOSTAT 2009.

Household pig production supply at least
80% of Vietnam’s pork.
But growth in supply has failed to keep
pace with rising demand, resulting in
accelerated increase in real pork prices.
Supply of pork in Vietnam




Most Vietnamese pigholding households keep very few pigs but
on average the size of their herds is slowly rising. Although not
shown, the percentage of pigholding households with 21 pigs or
more rose from 0.3% in 2001 to 1.75% in 2006.
Costs, efficiency, competitiveness
• Own-produced feed holds significant share
  of pig feed in household pig production,
  providing low-cost feeding strategies
• Use of industrial feed associated with scale
  of production
• Use of crossbreeds with high % of local
  breeds (e.g., Mong Cai) suitable to
  smallholder conditions
• Adoption of improved breeds associated
  with scale of production, wealth of
  producers
Costs, efficiency, competitiveness

• Feed conversion ratio (FCR) estimates
  using maize equivalent (ME) suggest no
  significant differences in feed efficiency
  across scale
• There are no significant differences in
  cost/unit output across scales
• While not significant, differences in unit
  cost is highly sensitive to feed cost (65-
  90% of total production cost)
• No clear evidence of economies of scale
  found in household pig production in this
  study.
Structure of Feed Cost
            by Production System and Scale
               Purchased feed       Own produced feed
100%

 80%

 60%

 40%

 20%

 0%
       Small Medium Large   Small Medium Large   Small Medium Large
         Farrow to Wean       Farrow to Finish      Grow to Finish

Increasing the proportion of own-produced feed to
     total feed use can decrease total feed cost.
     This provides cost advantage to small
     producers that use higher proportion of own-
     produced feed.
Feed-use efficiency (in maize
                        equivalent)
    Kg maize
 equivalent/kg
liveweight gain
   6

   5

   4

   3

   2

   1

   0
                  Medium




                                                        Medium




                                                                                               Medium
                                   Overall




                                                                           Overall
                           Large




                                                                   Large




                                                                                                        Large
        Small




                                                                                     Small




                                                                                                                overall
                                             Small
                Farrow to wean                       Farrow to finish                        Grow to finish
                                   Purchased feed                Own produced feed
Cost per unit output in household-based pig
                 production
25



20



15
                                                          Small
                                                          Medium
10                                                        Large


 5



 0
     Farrow to Wean   Farrow to finish   Grow to finish

Economies of scale in piglet production; no
    significant difference across scale full cycle
    slaughter hog production and pig fattening
Gross margin (‘000 VND per kg output)
16


14


12


10
                                                          Small
 8                                                        Medium
                                                          Large
 6
                                                          Overall
 4


 2


 0
     Farrow to Wean   Farrow to finish   Grow to finish


         Household-based pig production can
         generate gross margins ranging from 4,000
         to 15,000 VND/kg liveweight of pig produced.
Cost-efficiency and economies of
                         scale

       Own produced feed is cheaper per unit of feed value.

       As farm size increases:

          Proportion of purchased feed increases

          Effective unit cost of feed increases

       Feed costs account for at least two-thirds of total costs.

       Small producers can exploit this cost advantage to improve
        their competitiveness.
Share of pig income in total household
                income

              9.2%                   Crop

                                     Pig
    20.2%                    38.2%
                                     Non-pig
                                     livestock
                                     Other
                                     agriculture
     11.6%                           Non-agriculture
                                     production
                     13.9%           Wage and salary
       3.6%
              3.3%

 Income from pigs accounts for about 14%
 of rural household income, or 24% of rural
 household income from agriculture.
Value added along the pork supply
    chain where household producers
               participate


               Pig                                        Consumers
               Producers      Butchers      Retailers
Feed
Suppliers


   • +2400V
     ND                         • +1800
     ($0.13)      • +6200                     • +1300
                                  VND           VND
   • 21%            VND           ($0.09)
                    ($0.33)                     ($0.07)
                                • 15%         • 11%
                  • 53%




Value added generated in pork value chains
where household pig producers participate is
about 11,700 VND per kg liveweight (or $0.62)
Share of retail price that accrues to
  producers (based on average pork
 retail price of 40,000VND/kg in 2007)

           Farrow to finish Grow to finish
                      63% 61%       65% 65%
    56%   60%


      Small         Medium          Large

Producers receive at least half to two-thirds
of the retail price of pork. This share
increases with scale.
Employment generation in household
         pig production
Smallholder pig production generates
employment estimated at about 4 million full-
time labor along the pork supply chain,
valued at about $3.3 billion or approximately
5.5% of Vietnam’s GDP in 2007.

Household labor constitutes the main labor
inputs in household pig production.
Women labor accounts for at least half of
total labor days in household pig production.
Implications on production efficiency
   Smallholder pig producers are competitive in
    producing pork that meet the demand requirements of
    Vietnam’s fresh meat market.

   Expanding options for own-produced feeds, in terms
    of choices and quality, can improve efficiency and
    enhance competitiveness, particularly in areas that
    are far from commercial feed sources, and
    complemented with improved access to extension.

   Limitations in available land and household labor will
    be constraints to scaling up by household pig
    producers.
Implications on economies of scale
   Within smallholder piglet production, marginal
    increases in scale can reduce cost and increase
    profitability (e.g., from 1 sow to 2-3 sows).

   It is not clear that policy support and investment in
    large scale operations will reduce unit cost of pork
    production or increase employment.

   Policies directed to strengthen capacity to deal with
    production and market risks and enhance
    competitiveness of household pig producers are likely
    to generate efficiency gains for the sector.
Implications on food safety
   Growing awareness among consumers about food
    safety will shape emerging demand for pork and
    supply response.

   Food safety policy should be based on evidence;
    currently risk to human health by pork is not fully
    understood.

   Food safety policy should be based on risk rather than
    hazards; risks must be distinguished from hazards.

   Risk is multi-source, and various transmission
    pathways for diseases including waste water and
    urban/peri-urban agriculture need to be considered.
International Livestock Research Institute
              Better lives through livestock
        Animal agriculture to reduce poverty, hunger and
       environmental degradation in developing countries



       Project website: www.vietpigs.com.vn

                         ILRI
                       www.ilri.org

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Smallholder competitiveness: Insights from pig production systems in Vietnam

  • 1. Smallholder competitiveness: insights from pig production systems in Vietnam Ma. Lucila A. Lapar, Nguyen Ngoc Toan, Steve Staal, Nick Minot, Clement Tisdell, Nguyen Ngoc Que, and Nguyen Do Anh Tuan 28th triennial conference of the International Association of Agricultural Economists Foz do Iguacu, Brazil 18-24 August 2012
  • 2. Improving competitiveness of pig producers in an adjusting Vietnam market: Aim of the Project  To identify options for technology, policy, and forms of market institution or coordination that will allow smallholder pig producers to raise incomes through better access to higher value chains (including niche markets) in the context of rising demand for products with specific quality attributes and within the broader context of the changing dynamics of the pig sector in Vietnam.
  • 3. Issues around smallholder pig production • Perceptions that smallholders are not competitive vis-à-vis large industrial farms, • Sources and vectors of disease and food safety risks • Sources of environmental pollution • Policy bias towards large farms (due to above, and in terms of preferential taxes and input price support and subsidies) • Dominant suppliers of pork; significant contribution to livestock output • Although continuously challenged by resource constraints, lack of access to input markets, supportive services and enabling institutional and policy environment
  • 4. Methodology and data • Structured survey of 1,051 households in 6 agroecological zones (700 pig producers, 351 non-producers), and 600 urban household consumers in Hanoi and HCMC • Descriptive statistical analysis to compare, contrast, describe; VC analysis • Econometric analysis of feed and breed choice; AIDS demand model • Pig sector model (partial equilibrium model that simulates markets for maize, traditional sector pigs, and modern sector pigs)
  • 5. Project Hanoi, Ha tay survey sites Phu Tho across 6 agro- Nghe An ecological regions of Vietnam Dak Lak HCMC, Dong Nai, Tien Giang
  • 6. Future scenarios for the Vietnam pig sector • The modern pig sector is likely to remain small over the next ten years and beyond; even with stagnant technology growth in traditional pig sector, it will only surpass market share of 10% after 10 years. • Growth in modern pig sector depends on technology rather than demand; in short to medium term, growth in demand are absorbed by offsetting changes in export. • On the other hand, technology affects the growth of the modern pig sector regardless of whether modern pork products are exported or not.
  • 7. Projected share of pork supply from large-scale producers Share of large-scale modern sector in pig production 14% Base simulation 12% High income growth 10% High tech growth in modern sector 8% No tech growth in traditional 6% No tech growth in maize 4% High income elasticity of modern High income elast and tech 2% growth in modern Worst case for traditional 0% sector 0 1 2 3 4 5 6 7 8 9 10 Year
  • 8. What does micro-level evidence show to support future trends? • Demand for pork • Supply of pork • Costs, efficiency, competitiveness • Contribution to income, employment
  • 9. Demand for pork • Strong preference for fresh, unchilled pork; natural protection from imports • Preference for lean pork • Fresh pork demand is inelastic to own price • Poultry, eggs, and seafood are complements to fresh pork • Pork demand rises with income
  • 10. Preference rating for pork 10 9.4 8 6 4 2.2 2.1 2 0 Fresh/unchilled Chilled Frozen Preference rating Vietnamese consumers have a strong preference for fresh, unchilled pork; this provides natural protection from imported pork.
  • 11. Changing nature of demand for pork 1% 12% 8% 4% Lean High fat Mixed cuts 75% Don't know Others The majority of Vietnamese consumers indicated preference for lean pork compared to other types of pork. No significant change in lean meat consumption from 10 years ago, but significant reduction in consumption of high fat meat from 10 years ago.
  • 12. Preferred market outlets for fresh pork 100% 80% 60% 40% 20% 0% Hanoi HCMC Overall Modern retail outlets Permanent open market Traditional temporary outlet Traditional market outlets remain the most preferred purchase outlets for fresh pork by Vietnamese consumers.
  • 13. Emerging concerns of food safety Nearly half the consumers (43%) had concerns about pork. Most common was fear of disease from pork, followed by fear of chemical contamination, un-fresh pork, and bad smell. Only 1% expressed nutritional concerns.
  • 14. Average ranking of major concerns about meat safety HN HCMC All Diseases of livestock 1.2 1.1 1.2 Hormone used in animals 2.8 3.0 2.9 Antibiotic use 3.0 2.9 3.0 Hygiene in market outlet (including 3.8 2.6 3.2 meat seller) Hygiene in slaughtering 3.9 2.8 3.4 Concentrate feeding of animals 3.7 4.1 3.8 Other 3.5 3.1 3.2 Animal diseases tops the list of major concerns of urban consumers about meat safety.
  • 15. Consumer response to pig disease outbreak Hanoi HCMC Stopped/reduced consumption Stopped/reduced 7% 6% consumption Shift to modern Shift to modern outlets 29% outlets 35% 50% 52% Substitute other Substitute other meats meats 15% 6% Other Other •About half of consumers either stop or reduce pork consumption; about one-third substitute other meats. •More consumers in HCMC than in Hanoi shift to modern outlets for pork.
  • 16. Proportion of pork samples that did not meet standards for different hazards 100 80 60 40 20 0 Poor total Unacceptable Unacceptable Unacceptable Any bacteria total bacteria staph. listeria unacceptable Supermarket Wet market •High level of microbial contamination in pork sold in Hanoi and Ha Tay. •Fecal contamination is greatest contributor to bacterial load, likely to be at slaughter point. •Pork sold in supermarkets contains significantly higher hazards than pork sold in wet markets.
  • 17. Hazards vs. Risk Although hazards were high, pork consumers report low levels of gastro-intestinal disease (1 episode/person/year). There is no association between amount of pork consumed and incidence of gastro- intestinal disease (p=0.60). There is strong positive association between consuming vegetables and reporting illness (p=o.006).
  • 18. Supply of pork • Historical dominance of pig sector in livestock production (2/3 of total volume of livestock output over last 2 decades) • Yield (kg liveweight/head) has increased from 70 kg/head to 100 kg/head • Size distribution dominated by small-scale household pig producers (1-5 sows), 84% in 2006, 92% in 2001
  • 19. Dominance of pork in livestock total output Year Pig Chicken Cattle Others Total 1990 65 11 14 10 100 2000 68 14 9 9 100 2005 72 12 8 8 100 2009 62 13 11 14 100 Source of data: FAOSTAT 2009. Household pig production supply at least 80% of Vietnam’s pork. But growth in supply has failed to keep pace with rising demand, resulting in accelerated increase in real pork prices.
  • 20. Supply of pork in Vietnam Most Vietnamese pigholding households keep very few pigs but on average the size of their herds is slowly rising. Although not shown, the percentage of pigholding households with 21 pigs or more rose from 0.3% in 2001 to 1.75% in 2006.
  • 21. Costs, efficiency, competitiveness • Own-produced feed holds significant share of pig feed in household pig production, providing low-cost feeding strategies • Use of industrial feed associated with scale of production • Use of crossbreeds with high % of local breeds (e.g., Mong Cai) suitable to smallholder conditions • Adoption of improved breeds associated with scale of production, wealth of producers
  • 22. Costs, efficiency, competitiveness • Feed conversion ratio (FCR) estimates using maize equivalent (ME) suggest no significant differences in feed efficiency across scale • There are no significant differences in cost/unit output across scales • While not significant, differences in unit cost is highly sensitive to feed cost (65- 90% of total production cost) • No clear evidence of economies of scale found in household pig production in this study.
  • 23. Structure of Feed Cost by Production System and Scale Purchased feed Own produced feed 100% 80% 60% 40% 20% 0% Small Medium Large Small Medium Large Small Medium Large Farrow to Wean Farrow to Finish Grow to Finish Increasing the proportion of own-produced feed to total feed use can decrease total feed cost. This provides cost advantage to small producers that use higher proportion of own- produced feed.
  • 24. Feed-use efficiency (in maize equivalent) Kg maize equivalent/kg liveweight gain 6 5 4 3 2 1 0 Medium Medium Medium Overall Overall Large Large Large Small Small overall Small Farrow to wean Farrow to finish Grow to finish Purchased feed Own produced feed
  • 25. Cost per unit output in household-based pig production 25 20 15 Small Medium 10 Large 5 0 Farrow to Wean Farrow to finish Grow to finish Economies of scale in piglet production; no significant difference across scale full cycle slaughter hog production and pig fattening
  • 26. Gross margin (‘000 VND per kg output) 16 14 12 10 Small 8 Medium Large 6 Overall 4 2 0 Farrow to Wean Farrow to finish Grow to finish Household-based pig production can generate gross margins ranging from 4,000 to 15,000 VND/kg liveweight of pig produced.
  • 27. Cost-efficiency and economies of scale  Own produced feed is cheaper per unit of feed value.  As farm size increases:  Proportion of purchased feed increases  Effective unit cost of feed increases  Feed costs account for at least two-thirds of total costs.  Small producers can exploit this cost advantage to improve their competitiveness.
  • 28. Share of pig income in total household income 9.2% Crop Pig 20.2% 38.2% Non-pig livestock Other agriculture 11.6% Non-agriculture production 13.9% Wage and salary 3.6% 3.3% Income from pigs accounts for about 14% of rural household income, or 24% of rural household income from agriculture.
  • 29. Value added along the pork supply chain where household producers participate Pig Consumers Producers Butchers Retailers Feed Suppliers • +2400V ND • +1800 ($0.13) • +6200 • +1300 VND VND • 21% VND ($0.09) ($0.33) ($0.07) • 15% • 11% • 53% Value added generated in pork value chains where household pig producers participate is about 11,700 VND per kg liveweight (or $0.62)
  • 30. Share of retail price that accrues to producers (based on average pork retail price of 40,000VND/kg in 2007) Farrow to finish Grow to finish 63% 61% 65% 65% 56% 60% Small Medium Large Producers receive at least half to two-thirds of the retail price of pork. This share increases with scale.
  • 31. Employment generation in household pig production Smallholder pig production generates employment estimated at about 4 million full- time labor along the pork supply chain, valued at about $3.3 billion or approximately 5.5% of Vietnam’s GDP in 2007. Household labor constitutes the main labor inputs in household pig production. Women labor accounts for at least half of total labor days in household pig production.
  • 32. Implications on production efficiency  Smallholder pig producers are competitive in producing pork that meet the demand requirements of Vietnam’s fresh meat market.  Expanding options for own-produced feeds, in terms of choices and quality, can improve efficiency and enhance competitiveness, particularly in areas that are far from commercial feed sources, and complemented with improved access to extension.  Limitations in available land and household labor will be constraints to scaling up by household pig producers.
  • 33. Implications on economies of scale  Within smallholder piglet production, marginal increases in scale can reduce cost and increase profitability (e.g., from 1 sow to 2-3 sows).  It is not clear that policy support and investment in large scale operations will reduce unit cost of pork production or increase employment.  Policies directed to strengthen capacity to deal with production and market risks and enhance competitiveness of household pig producers are likely to generate efficiency gains for the sector.
  • 34. Implications on food safety  Growing awareness among consumers about food safety will shape emerging demand for pork and supply response.  Food safety policy should be based on evidence; currently risk to human health by pork is not fully understood.  Food safety policy should be based on risk rather than hazards; risks must be distinguished from hazards.  Risk is multi-source, and various transmission pathways for diseases including waste water and urban/peri-urban agriculture need to be considered.
  • 35. International Livestock Research Institute Better lives through livestock Animal agriculture to reduce poverty, hunger and environmental degradation in developing countries Project website: www.vietpigs.com.vn ILRI www.ilri.org