What do you need to consider when you want to start with Social Media activities? This is how we look at this

1. INDICIA
SOCIAL MEDIA DESK
Martijn Wilbrink
17/2/12

2. “ACHIEVING RESULTS TOGETHER”
We believe winning organisations differentiate by excellent
business execution, delivered by high performing talents!
• The Indicia Group is a pan-European organisation with over 250
professionals.
• Our clients are impressed by our expertise and our full service and
integrated approach

4. INTERACTIV
INDICIA INTERACTIV
We are the interactive agency of the Indicia Group. As a creative and
innovative digital agency, our team of specialists always look for new,
exiting and efficient new possibilities when it comes to Digital
Communication. We believe in a Human Centric approach, not just in
platforms. The virtual space, supported by devices, connects people,
brands and companies. Let‟s explore it together!
Indicia Interactiv is specialized in:
· Ongoing Social Media Activities
· Online Campaigns
· Mobile Applications

5. INTERACTIV
SOCIAL MEDIA DESK
• Social Media is the domain where Public Relations, Marketing, Media and
Digital meet
• To be successful in this domain, you need focus and expertise. In other
words: a focussed and specialized team of experts collaborating. That is
why we created The Social Media Desk
• This Social Media Desk is preparing, deploying, managing en analyzing the
conversation with fans all over the world for our Customers. We work for
clients such as: J&B, Captain Morgan and Bavaria
• Our goal is to support the Social Media Activities of our Clients, without
them losing control or ownership: Social Media Activities can be fully or
partial being outsourced to our Social Media Desk
• We work closely together with our partners: Facebook, Coosto, Radian6
and Vitrue
• We are a participant in the Taskforce Social Media of the IAB Netherlands

6. INTERACTIV
SOCIAL MEDIA LAWS OF NATURE

7. INTERACTIV
SOCIAL MEDIA IS INTERDISCIPLINARY

8. INTERACTIV
SOCIAL MEDIA IS „ALWAYS ON‟

9. INTERACTIV
SOCIAL MEDIA IS A TWO WAY STREET

10. INTERACTIV
GROWING INFLUENCE OF „PEOPLE LIKE ME‟

11. INTERACTIV
IT IS NOT ABOUT THE BEAUTYFULL PICTURE

12. INTERACTIV
IT IS ABOUT BEING RELEVANT IN THE TIME LINE

13. INTERACTIV
SO KNOW WHAT YOUR PUBLIC WANT FROM YOU

14. INTERACTIV
IF YOU WANT THEM TO SHARE YOUR MESSAGE

15. INTERACTIV
THEN ACTIVATE YOUR BRAND AMBASSADORS
Category Intrest
Social Ambassadors will provide a
Social Context to your content.
Brand Awereness
This will make your messages
more relevant for their Peers
Brand Consideration
Brand Purchase
Brand Ambassedor

16. INTERACTIV

17. INTERACTIV
AND KEEP IT GOING

18. INTERACTIV
WHAT CAN WE DO FOR YOU?
• We can help your brand or company with the whole social media
process from strategy to operations and reporting
• Creating a fan base and the conversation with your audience are
the main focus points within these activities
• We have a professional team with various specialists, that can help
you starting up these activities in a safe but robust way
• We can help you to enable your employees and transfer the
operation of the social media activities to your organisation
• Our team of specialists can keep servicing your organisation and be
a team to fall back on when necessary

19. INTERACTIV
PROCESS & RESPONSIBILTY
100% Activities Client &
Social Media Desk
80%
60%
40%
Period in time
20%
0%
0 1 2 3 4 5 6

20. INTERACTIV
PHASE 1: STRATEGY & SETUP
100% Client:
1. Input Strategie
& content
creation
80%
Indicia Social
60% Media Desk:
1. Setting up
strategie
40% 2. Setting up
tooling
3. Setting ip
streams
20% 4. Creating TABS
5. Creating initial
content
0%
0 1 2 3 4 5 6

21. INTERACTIV
PHASE 2: SOCIAL MEDIA DESK
100%
80%
Indicia Social Media
Desk:
60%
1. Publication Content
2. Community
Management
40% 3. Brand Monitoring
4. Reporting
5. Creating new
social content
20% 6. Sharing Best
Practices
7. Strategy & Advise
8. Tooling
0%
0 1 2 3 4 5 6

22. INTERACTIV
PHASE 3: SHARED RESPONSIBILTY
(OPTIONAL)
100% Client:
1. Publication News
2. Community
80% Management News
Indicia Social Media
60% Desk:
1. Publication Content
2. Community
40% Management
3. Brand Monitoring
4. Sharing Best
Practices
20% 5. Creating new
social content
6. Tooling
0%
0 1 2 3 4 5 6

23. INTERACTIV
PHASE 4: SOCIAL MEDIA SUPPORT DESK
(OPTIONAL)
100%
Client:
80% 1. Publicating content
2. Community Management
3. Creating new social content
60%
40% Indicia Social Media Desk:
1. Brand Monitoring
2. Sharing Best Practices
20% 3. Supporting Social Media Team
Client
4. Tooling
0%
0 1 2 3 4 5 6

24. INTERACTIV
QUESTIONS? CONTACT US!

25. INTERACTIV
THANK YOU FOR YOUR ATTENTION!