This document provides an overview of using SharePoint as a digital marketing platform. It discusses digital marketing and how it has evolved from traditional media. SharePoint is presented as a tool that can be used for digital marketing by providing insights, collaboration, business processes, content management, and enterprise search capabilities. The document also discusses large scale SharePoint implementations at various organizations and provides case studies of SharePoint implementations at specific companies. It concludes with information about INDUSA Technical Corp., the organization providing the presentation.
http://www.smartinsights.com/digital-marketing-strategy-alerts/prioritising-digital-marketing-radar/Think about email. Once upon a time, you checked email on your PC, and that was enough. Today, it’s a little different--you expect to be able to check email from any device, whether it’s a work laptop, home PC, phone, or tablet. And then you expect them to sync up effortlessly. Wherever you are, you have the most current information at your fingertips. That’s what you expect, and that’s what you get.Digital marketing is going the same way. A company’s brand isn’t just their logo anymore in a store, nor is it just their web site. Instead, they’re expected to have a social media presence, online campaigns. Opt-in marketing on mobile devices. And partnerships with other companies who have online presences.The fact is, corporate IT has lost control of the device. Information needs to be everywhere. And companies absolutely need to keep up with the consumer. Digital marketing may be the latest buzzword, but it’s an idea that’s here to stay because it seeks to pull together all these disparate channels.
Which digital marketing method do you use most?EmailWebsiteSearch Engine OptimizationSocial Media MarketingMobileDisplay AdvertizingAffiliate Marketing