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Course Objective
Learn how to effectively use rewards-based
crowdfunding platforms to raise awareness and
money.
Key Learning Outcomes
● Know the benefits and risks of crowdfunding
● Understand what crowdfunding is good for
and what it is not
● Know the time and effort required to be
successful
● Timing: launch, length of campaign
● Debt
● Equity
● Rewards
Crowdfunding
Crowdfunding Platforms
Leading Platforms
1. Kickstarter
2. IndieGoGo
3. RocketHub
● Several hundred platforms
● Many are niche platforms
● A way to get product feedback
● An opportunity to communicate with your
network
● A tool to engage people with your brand
● A way to get paid to advertise
The best way to think about rewards-based
crowdfunding is as a pre-sale / awareness
event.
Crowdfunding is
● Easy
● Free
● A Magic Bullet
● A reliable source of operating capital
Crowdfunding is NOT
Keys to Success
● Great 2 minute video
● Content strategy
● Prepared support network
Timing
● Launch timing of the campaign is critical
● Litigation has occurred for misleading
campaigns
● If you are not certain on budget and project
is truly at risk based on demand - include a
big cushion and make all-or-none
● Only launch when you know you will be
able to produce the product.
Action Plan
● Engage on Crowdfunding Platforms
○ Register
○ Back projects
● Search for projects similar to yours
○ How can you use crowdfunding to raise
awareness?
● Launch your own campaign
○ Great video < 2 minutes
○ Engaging write-up
○ Unique rewards
Next Steps
● Join our Master Fundraising Course
● Join us now for 50% off
● "FAN" www.udemy.com/raisemoneyusingdigitalmedia/
● Feedback: Jason (at) INVESTyR.com

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Crowdfunding: Paid to Advertise

  • 1.
  • 2. Course Objective Learn how to effectively use rewards-based crowdfunding platforms to raise awareness and money.
  • 3. Key Learning Outcomes ● Know the benefits and risks of crowdfunding ● Understand what crowdfunding is good for and what it is not ● Know the time and effort required to be successful ● Timing: launch, length of campaign
  • 4. ● Debt ● Equity ● Rewards Crowdfunding
  • 5. Crowdfunding Platforms Leading Platforms 1. Kickstarter 2. IndieGoGo 3. RocketHub ● Several hundred platforms ● Many are niche platforms
  • 6. ● A way to get product feedback ● An opportunity to communicate with your network ● A tool to engage people with your brand ● A way to get paid to advertise The best way to think about rewards-based crowdfunding is as a pre-sale / awareness event. Crowdfunding is
  • 7. ● Easy ● Free ● A Magic Bullet ● A reliable source of operating capital Crowdfunding is NOT
  • 8. Keys to Success ● Great 2 minute video ● Content strategy ● Prepared support network
  • 9. Timing ● Launch timing of the campaign is critical ● Litigation has occurred for misleading campaigns ● If you are not certain on budget and project is truly at risk based on demand - include a big cushion and make all-or-none ● Only launch when you know you will be able to produce the product.
  • 10. Action Plan ● Engage on Crowdfunding Platforms ○ Register ○ Back projects ● Search for projects similar to yours ○ How can you use crowdfunding to raise awareness? ● Launch your own campaign ○ Great video < 2 minutes ○ Engaging write-up ○ Unique rewards
  • 11. Next Steps ● Join our Master Fundraising Course ● Join us now for 50% off ● "FAN" www.udemy.com/raisemoneyusingdigitalmedia/ ● Feedback: Jason (at) INVESTyR.com