This is the E-Mail Matrix designed by Betsey Merkel, Co-Founder and Director, The Institute for Open Economic Networks (I-Open) and used to organize Civic Forum conversations and accounts for I-Open e-mail interest in Civic Forum programming in Northeast Ohio from 2006 through 2009. This form is typical of matrices used in designing and investing in new conversations focused on aspects of Open Source Economic Development. Civic Forum conversations build networks and communities focused on categories of the Innovation Framework, and topics representing citizen priorities affecting education, economic, and workforce development. Visit the Institute for Open Economic Networks (I-Open) at http://www.i-open.org

1. Tracks 31 mos. I-Open e-mail opens and click rate 09/06 thru 07/09. I-Open content published thru meta filter Innovation Framework; distributed via email, F2F programs, social media, broadcast, online communities.
# RESULTS TOPICS
DIALOGUE AND
BRAINPOWER
SUBSCRIB AFTER 7 futuring
CONNECTED
NETWORKS
INCLUSION
BRANDING
RESULTS
PROGRAM
QUALITY,
NAME OF
STORIES
PLACES
ERS DAYS: # questions science
CIVIC FORUM AFTER 7
NAME OF COMMUNITY DATE MAILED TIME OF DAY MAILED OPENS The women TOPIC SUMMARY
PROGRAM DAYS: #
email "Opens" workforce
CLICKS
newsletter total should lifestyle
senders be viewed storytelling
Futuring: The Knowledge-
business
0 Midtown Brews Question Cycle and 07/08/09 10:00 AM 3665 663 80 0 0 0 0 0 futuring
development
Getting to Enterprise
Futuring: The Knowledge-
business
1 Midtown Brews Question Cycle and 07/02/09 10:00 AM 3678 664 56 1 0 0 0 0 futuring
development
Getting to Enterprise
Building Brainpower:
women, workforce
1 WENetwork Women, Careers and 06/10/09 10:00 AM 550 127 14 1 0 0 0 0
workforce, lifestyle development
Lifestyle
Branding Stories:
Storytelling from the storytelling,
0 Midtown Brews 06/02/09 10:00 AM 3692 1186 701 0 0 0 0 0 culture
Depths of a Region's culture
Culture
Dialogue and Inclusion:
Engage in a new conversation, web
1 Civic Forum 05/21/09 10:00 AM 3708 988 437 0 0 0 1 0 web 2.0
conversation on the 2.0
social web - Part 2
Dialogue and Inclusion:
Engage in a new conversation, web
1 Civic Forum 05/14/09 10:00 AM 560 120 11 0 0 0 1 0 web 2.0
conversation on the 2.0
social web - Part 1
Building Brainpower:
women, workforce
1 WENetwork Women, Careers and 05/12/09 10:00 AM 3720 966 451 1 0 0 0 0
workforce, lifestyle development
Lifestyle
Branding Stories:
Storytelling from the culture,
1 Midtown Brews 05/11/09 10:00 AM 3720 1192 755 0 0 0 0 1 culture
Depths of a Region's storytelling
Culture
Dialogue and Inclusion:
Engage in a new conversation, web.
1 Civic Forum 05/07/09 10:00 AM 565 106 9 0 0 0 1 0 web 2.0
conversation on the 20
social web
How Women Contribute
women, economic workforce
0 WENetwork to Building Smart 05/06/09 10:00 AM 538 107 9 0 0 0 0 0
development development
Quality, Connected Cities
Building Innovative
Networks for a Cool, global, business
global business
0 Midtown Brews Connected Place: NE 05/06/09 10:00 AM 3634 1136 855 0 0 0 0 0 development,
development
Ohio as a Global Leader innovation
in BioTech
Strengthening creativity,
Brainpower: Creativity, collaboration,
business
1 Civic Forum Collaboration and 04/23/09 10:00 AM 3647 1045 390 1 0 0 0 0 economic
development
Innovation for Economic development,
Renewal technology
Building Brainpower: workforce
1 Civic Forum 04/16/09 10:00 AM 3650 934 345 1 0 0 0 0 sustainability, jobs
The Green Jobs Initiative development
How Women Contribute
women, economic workforce
1 WENetwork to Building Smart 04/13/09 10:00 AM 3628 891 275 0 0 1 0 0
development development
Quality, Connected Cities
"Quality, Connected
Places: Shrinking a
water, climate
1 Civic Forum Community's Carbon 04/09/09 10:00 AM 3686 1059 460 0 0 1 0 0 water
change
Footprint with Water
Efficiency
Building Innovative
Networks for a Cool, global, business
global business
1 Midtown Brews Connected Place: NE 04/07/09 10:00 AM 3670 1096 544 0 1 0 0 0 development,
development
Ohio as a Global Leader innovation
in BioTech
Quality, Connected
civic service,
Places: The Value
1 WENetwork 04/06/09 10:00 AM 3692 910 256 0 0 1 0 0 economic civic service
Volunteering Brings to
development
Building Cool
I-OPEN E-MAIL FORMAT FOR F2F/ONLINE COLLABORATIVE COMMUNITIES BETSEY MERKEL, I-OPEN PUBLISHED UNDER CREATIVE COMMONS LICENSE 3.0

2. Tracks 31 mos. I-Open e-mail opens and click rate 09/06 thru 07/09. I-Open content published thru meta filter Innovation Framework; distributed via email, F2F programs, social media, broadcast, online communities.
Dialogue & Inclusion:
1 Civic Forum "The New Landscape of 04/03/09 10:00 AM 3743 943 254 0 0 0 1 0 health care health care
Health Care Reform"
"Green Jobs Initiative"
climate, solar, workforce
1 Midtown Brews with Bill MacDermott, 04/01/09 10:00 AM 3475 1208 632 1 0 0 0 0
global development
Cleveland Solar & Wind
Strengthening Dialogue
& Inclusion: "The New
0 Midtown Brews 03/07/09 10:00 AM 845 222 31 0 0 0 0 0 health care health care
Landscape of Health
Care Reform"
Strengthening Dialogue
& Inclusion: "The New
0 Midtown Brews 03/05/09 10:00 AM 3505 1178 739 0 0 0 0 0 health care health care
Landscape of Health
Care Reform"
Strengthening Dialogue
& Inclusion: "The New
1 Midtown Brews 03/04/09 10:00 AM 1121 458 0 0 0 1 0 health care health care
Landscape of Health
Care Reform"
"Building Brainpower
education, web
0 Midtown Brews with new models of 02/02/09 10:00 AM 3554 1038 360 0 0 0 0 0 education
2.0
online education"
"Building Brainpower as
a competitive asset with
education, web
1 Midtown Brews networks and new 01/29/09 10:00 AM 3635 1187 593 0 1 0 0 0 education
2.0
models of online
education"
"Quality, Connected
Places: Shrinking a
water, climate
1 Midtown Brews Community's Carbon 01/07/09 10:00 AM 2927 544 54 0 0 1 0 0 water
change
Footprint with Water
Efficiency"
"Branding Stories of
creativity, citizen
1 Midtown Brews Humanity: Art, Advocacy 11/10/08 10:00 AM 813 273 73 0 0 0 0 1 creativity
priorities, global
and Global Networks"
Branding Stories: Art,
creativity, citizen
0 Midtown Brews Advocacy and Global 11/06/08 10:00 AM 2955 1229 1317 0 0 0 0 0 creativity
priorities, global
Networks
"2008 Presidential
Campaign Issues:
government,
Growing the Economic workforce
0 WENetwork 11/06/08 10:00 AM 495 86 2 0 0 0 0 0 leadership,
Viability of Women" Part development
women, workforce
2: Where Do We Go
From Here?"
"2008 Presidential
Campaign Issues:
government,
Growing the Economic workforce
1 WENetwork 11/02/08 10:00 AM 496 100 5 1 0 0 0 0 leadership,
Viability of Women" Part development
women, workforce
2: Where Do We Go
From Here?"
Branding Stories: Art,
creativity, citizen
1 Midtown Brews Advocacy and Global 10/27/08 10:00 AM 2966 537 66 0 0 0 0 1 creativity
priorities, global
Networks
"2008 Presidential
government,
Campaign Issues: workforce
0 WENetwork 10/09/08 10:00 AM 469 106 13 0 0 0 0 0 leadership,
Growing the Economic development
women, workforce
Viability of Women"
"2008 Presidential
government,
Campaign Issues: workforce
1 WENetwork 10/04/08 10:00 AM 471 135 8 1 0 0 0 0 leadership,
Growing the Economic development
women, workforce
Viability of Women"
"The Changing
Landscape of Public
citizen priorities,
0 Midtown Brews Advocacy: Citizen- 10/03/08 10:00 AM 316 79 14 0 0 0 0 0 civic service
web 2.0
Community Priorities
and Web 2.0"
The Changing Landscape
of Public Advocacy: citizen priorities,
1 Midtown Brews 10/01/08 10:00 AM 2607 545 47 0 0 0 1 0 civic service
Citizen-Community web 2.0
Priorities and Web 2.0
I-OPEN E-MAIL FORMAT FOR F2F/ONLINE COLLABORATIVE COMMUNITIES BETSEY MERKEL, I-OPEN PUBLISHED UNDER CREATIVE COMMONS LICENSE 3.0

3. Tracks 31 mos. I-Open e-mail opens and click rate 09/06 thru 07/09. I-Open content published thru meta filter Innovation Framework; distributed via email, F2F programs, social media, broadcast, online communities.
The Changing Landscape
of Public Advocacy: citizen priorities,
1 Midtown Brews 09/25/08 10:00 AM 2996 566 25 0 0 0 1 0 civic service
Citizen-Community web 2.0
Priorities and Web 2.0
"Building Lifetime
Relationships: How has
women, lifestyle,
1 WENetwork networking enhanced 09/10/08 10:00 AM 3002 524 19 0 1 0 0 0 lifestyle
relationships
your business and
personal life?"
technology,
Making Fast Food Faster:
innovation, business
0 Midtown Brews Technology Innovating 09/04/08 10:00 AM 3003 477 38 0 0 0 0 0
business development
the Service Industry
development
technology,
Making Fast Food Faster:
innovation, business
1 Midtown Brews Technology Innovating 08/25/08 10:00 AM 3022 532 68 1 0 0 0 0
business development
the Service Industry
development
"Preparing for Longevity:
women, lifestyle,
1 WENetwork Women Living the 08/05/08 10:00 AM 3103 499 33 1 0 0 0 0 lifestyle
relationships
Longest Life"
Building the Waterloo creativity,
1 Midtown Brews Band Culture for a 08/04/08 10:00 AM 3122 567 102 0 0 1 0 0 economic creativity
Vibrant Collinwood development
Youngstown Business
Incubator: A Global global, business
global business
0 Midtown Brews Model of Quality, 07/23/08 10:00 AM 3111 513 40 0 0 0 0 0 development,
development
Connected Business innovation
Innovation
Youngstown Business
Incubator: A Global global, business
global business
1 Midtown Brews Model of Quality, 07/15/08 10:00 AM 3154 496 38 0 0 1 0 0 development,
development
Connected Business innovation
Innovation
Youngstown Business
Incubator: A Global global, business
global business
0 Midtown Brews Model of Quality, 07/11/08 10:00 AM 3208 489 56 0 0 0 0 0 development,
development
Connected Business innovation
Innovation
women,
"How Our Experiences
experience,
1 WENetwork Affect Who We Are 07/10/08 10:00 AM 3210 505 33 0 1 0 0 0 lifestyle
personal
Today"
development
The Youngstown
Business Incubator: A global, business
global business
0 Midtown Brews Global Model of Quality, 07/07/08 10:00 AM 3216 595 70 0 0 0 0 0 development,
development
Connected Business innovation
Innovation
The Youngstown
Business Incubator: A global, business
global business
1 Midtown Brews Global Model of Quality, 07/03/08 10:00 AM 3228 591 52 0 0 1 0 0 development,
development
Connected Business innovation
Innovation
"Essential Footing:
land, government,
0 Midtown Brews NEO's County-Wide Land 06/06/08 10:00 AM 3287 511 75 0 0 0 0 0 land
citizen priorities
Bank Initiative"
"Essential Footing:
land, governmen,
0 Midtown Brews NEO's County-Wide Land 06/04/08 10:00 AM 3266 620 68 0 0 0 0 0 land
citizen priorities
Bank Initiative"
"Something my Mother women, lifestyle,
1 WENetwork 06/01/08 10:00 AM 3275 631 32 1 0 0 0 0 lifestyle
taught me" relationships
Essential Footing: Our
land, government,
1 Midtown Brews County-Wide Land Bank 05/30/08 10:00 AM 3295 636 56 0 0 0 1 0 land
citizen priorities
Initiative
MIGHTY BLUE: The water, economic
0 Midtown Brews Great Lakes Basin 04/04/08 10:00 AM 3341 707 134 0 0 0 0 0 development, water
Compact government
water, economic
MIGHTY BLUE: The
development,
0 Midtown Brews Great Lakes Basin 04/01/08 10:00 AM 3353 649 75 0 0 0 0 0 water
government,
Compact
citizen priorities
MIGHTY BLUE: The water, economic
1 Midtown Brews Great Lakes Basin Water 03/24/08 10:00 AM 3372 891 105 0 0 0 1 0 development, water
Compact government
Creative Capital for a creativity,
0 Midtown Brews 21st Century Digital 03/03/08 10:00 AM 3369 862 111 0 0 0 0 0 economic creativity
Media Marketplace development
I-OPEN E-MAIL FORMAT FOR F2F/ONLINE COLLABORATIVE COMMUNITIES BETSEY MERKEL, I-OPEN PUBLISHED UNDER CREATIVE COMMONS LICENSE 3.0

4. Tracks 31 mos. I-Open e-mail opens and click rate 09/06 thru 07/09. I-Open content published thru meta filter Innovation Framework; distributed via email, F2F programs, social media, broadcast, online communities.
Creative Capital for a creativity,
1 Midtown Brews 21stC Digital Media 02/28/08 10:00 AM 3386 899 101 0 1 0 0 0 economic creativity
Marketplace development
Our Ohio Energy
energy, economic
Portfolio: Economic
0 Midtown Brews 02/13/08 10:00 AM 2960 867 100 0 0 0 0 0 development, energy
Development in your
citizen priorities
Backyard
Our Ohio Energy
energy, economic
Portfolio: Economic
1 Midtown Brews 02/06/08 10:00 AM 3387 899 69 0 0 1 0 0 development, energy
Development in your
citizen priorities
Backyard
Habitat for Humanity civic service,
0 Midtown Brews 10/03/07 10:00 AM 2474 495 150 0 0 0 0 0 civic service
and Meet The Bloggers housing
Habitat for Humanity civic service,
0 Midtown Brews 09/26/07 10:00 AM 2486 1658 1358 0 0 0 0 0 civic service
and Meet The Bloggers housing
technology,
Michael DeAloia and innovation, business
0 Midtown Brews 09/06/07 10:00 AM 2341 498 31 0 0 0 0 0
Meet The Bloggers business development
development
technology,
Michael DeAloia and innovation, business
1 Midtown Brews 08/30/07 10:00 AM 2360 664 39 1 0 0 0 0
Meet The Bloggers business development
development
Habitat for Humanity civic service,
1 Midtown Brews 07/27/07 10:00 AM 2528 664 51 0 0 1 0 0 civic service
and Meet The Bloggers housing
creativity,
Sarah Morrison, Director, collaboration,
0 Midtown Brews 07/09/07 10:00 AM 2533 328 25 0 0 0 0 0 creativity
MORRISONDANCE innovation,
technology
creativity,
Sarah Morrison, Director, collaboration,
0 Midtown Brews 07/03/07 10:00 AM 2537 650 34 0 0 0 0 0 creativity
MORRISONDANCE innovation,
technology
creativity,
Sarah Morrison, Director, collaboration,
1 Midtown Brews 06/28/07 10:00 AM 2554 805 52 1 0 0 0 0 creativity
MORRISONDANCE innovation,
technology
climate, solar,
1 Midtown Brews EcoCity Cleveland 06/07/07 10:00 AM 2579 759 79 1 0 0 0 0 energy
global
sustainability,
Holly Harlan and the E4S business
1 Midtown Brews 04/26/07 10:00 AM 2572 786 44 1 0 0 0 0 business
Team development
development
economic
Euclid Corridor
1 Midtown Brews 04/05/07 10:00 AM 2542 779 44 0 0 0 1 0 development. transportation
Transportation Project
transportation
physics, business
1 Midtown Brews Lawrence Krauss 12/07/06 10:00 AM 2477 929 86 1 0 0 0 0
innovation development
Lev Gonick, VP for
technology,
Information Technology
innovation,
1 Midtown Brews Services & CIO, Case 10/30/06 10:00 AM 2401 801 136 1 0 0 0 0 technology
business
Western Reserve
development
University
Meet the Bloggers and citizen priorities,
1 Midtown Brews 10/05/06 10:00 AM 2372 0 0 0 0 0 1 0 civic service
Citizen Journalism technology
technology,
Tech Czar Michael innovation,
1 Midtown Brews 09/07/06 10:00 AM 2313 0 0 0 0 0 1 0 technology
DeAloia business
development
46 195131 47400 13485 17 5 9 12 3
I-OPEN E-MAIL FORMAT FOR F2F/ONLINE COLLABORATIVE COMMUNITIES BETSEY MERKEL, I-OPEN PUBLISHED UNDER CREATIVE COMMONS LICENSE 3.0