In today´s automotive industry, developing new products and systems is more important than ever before. Central to the creation of innovative products is technology management. However, managing technology development has often proven to be a difficult task for many automotive companies. Concerning intellectual property and patent management the biggest challenge is to continually analyze the current state of technology together with engineers and technicians. The knowledge that is gained should be used to identify the fields in which technology leadership or expertise can be expanded. Because of the vast amount of R&D investment, often made with little guarantee for financial success, required to compete in the sector, collaborations and partnerships with and between OEM groups and between OEMs and suppliers have become commonplace. Such co-operations may make perfect business sense, but it requires significant technology sharing, something that necessitates significant thought from a legal perspective, especially when an OEM opts to work with two suppliers to manage the risk for its component delivery and one supplier has to share its designs with the other. · Explore the technology management challenges in the automotive industry · Learn about new ways of leveraging innovation processes · Gain insight into technology assessment strategies · Find out how patent management can be the future of innovation management · Ensure the organisational integration of intellectual property management as a significant asset

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• Explore the technology management challenges in the automotive industry
• Learn about new ways of leveraging innovation processes
• Gain insight into technology assessment strategies
• Find out how patent management can be the future of innovation management
• Ensure the organisational integration of intellectual property management as a
significant asset
“Expenditure on R&D by the industry in Germany came to nearly
22 billion euro, including external spending”
Minimise the risk and maximize the return of your R&D investment
through best practice IP & patent management
Dr. Stephan Oertelt, Innovation Management, BMW AG
Dr. Martin Nedele, IP Manager, ElringKlinger AG
Susanne Aghassi, Technology Management, Fraunhofer Institute for
Production Technology IPT
Don´t miss presentations
from these expert
speakers:
• BMW AG
• Fraunhofer Institute for
Production Technology IPT
• BMW Group Forschung und
Technik GmbH
• Fraunhofer Institute for Industrial
Engineering IAO
• ElringKlinger AG
• PatentSight GmbH
• Technical University Munich
International Conference
Automotive Technology
and Patent Management
Leveraging Technology Development and Professionally Managing Intellectual Property
21 – 22 October 2013 | Hilton Bonn Hotel, Germany
Open Innovation Automotive
Automotive Technology
Design Protection
Automotive Innovation
Early detection systems
Technology Assessment in Automotive
Innovation networks
Disruptive technologies Automotive
Learn from these experts amongst others:
Only pan-European interlectual property technology
event for the automotive industry only
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MM