Some interesting data has come to light which suggests that a public company can see many important SEO benefits, including the creation of inbound links, based solely on its activity in Social Media. In particular, our data shows that Facebook, Google+, Tumblr, Pinterest and Disqus can be vitally beneficial in any corporate SEO strategy.

1. How Social Media Drives
Corporate Website SEO

2. What Is SEO?
 How your company appears in Natural Search results when
someone searches “your company”.
 Other keyword terms that your company might appear for
include:
 what you do (e.g. mining, data centers…)
 where you do it (e.g. where you’re based and operate)
 who you employ (e.g. executives and management)
 Often overlooked by public companies, to their detriment.

3. Why Is SEO Important?
 Visibility in major Search Engines is the basis for your
online reputation.
 SEO is about more than just your website.
 The first 3 results in a Google search for “your
company” are the most important.
 Multimedia (videos, slideshows and image galleries) are
becoming crucial for search branding.
 Google+ is starting to affect search results dramatically.

4. Facebook For SEO
 Google is both crawling pages and indexing links from
Facebook.com.
 Our own corporate website has a few dozen inbound
links from Facebook.
 These links have come almost exclusively from the IR
Smartt Facebook page by posting blog items.
 It’s interesting to note that this effort yields inbound links
from Facebook.com as well as Social conversion traffic.

5. E.g. Links From Facebook

6. Google+ For SEO
 Google+ pages are being crawled and links indexed.
 Our company website has around 50 inbound links from
plus.google.com.
 This came as less of a surprise since it would make sense
that the Google algorithm would include Google+
 But even so, it's another demonstration of how Social
Media activity is driving indexed link generation.

7. E.g. Links From Google+

8. Tumblr For SEO
 We decided to test which other Social Media profiles
could drive inbound links to our website.
 Tumblr is definitely a useful tool for for generating cheap
backlinks to internal pages of a website.
 The good thing about Tumblr is that is takes very little time
to create and publish a blog post.
 Just copy and paste your website content or Press
Release, include the source URL and hit post. Done!

9. E.g. Links From Tumblr

10. Pinterest For SEO
 Pinterest isn’t really an Investor Relations tool. But using it
for SEO purposes can be very fruitful.
 Pins are indexed based on the number of re-shares they
receive, but all pins have outbound links.
 Pinning is fast, creates branding opportunities and can
potentially create hundreds of links in seconds.
 All of this can be done with a simple browser plugin that
can be used when viewing your corporate website.

11. E.g. Links From Pinterest

12. Blog Commenting For SEO
 Commenting on blogs took a bit of a hit as an SEO
strategy the last couple of years.
 But considering that you're probably reading dozens of
online articles every day, commenting on blogs is an
easy way to create both indexed and non-indexed links
 A few comments on choice blogs can leave you with
dozens and dozens of inbound links.
 This process can also feed your Twitter and Facebook
accounts with fresh, original content.

13. E.g. Links From Blog Comments

14. Why Does This Matter?
 It's generally assumed that Social Media's only major SEO
benefit is the creation of non-indexed inbound links and
domain trust.
 Our data suggests that Social Media interaction can
generate dozens of indexed inbound links to your
website.
 Every link we’ve shown here is from a Social Media profile
that IR Smartt owns and manages. That means no
reliance on SEO companies.

15. More Info?
 To read the full blog visit: irsmartt.com/social-seo
 Or for more information about IR Smartt and our Social
Media strategies for the Investor Relations industry, please
contact us on:
 Website: irsmartt.com/contact
 Email: get@irsmartt.com