What are the 6 major objections that Investor Relations Officers (IROs) have to the use of new communication technology in their Investor Relations programs?
The results may surprise you...then again maybe not. The objections listed in a survey in 2013 on the use of Social Media echo the same objections that IROs had to the use of corporate websites back in 1998.
What a shocker.
10. #6 – Giving too much Information
NCT poses a risk that too much
company info will be ‘out there’
11. Where do these come from?
1998 Report –
NIRI Survey on corporate
disclosure policy
1999 Report -
Presentation of financial
information on corporate
websites
12. NIRI’s 2013 Survey
Lack of Investor Demand
Management does not see value
Lack of Resources
Can’t control the message
Don’t understand it
Company policy excludes its use
Social Media Use in Investor Relations – 2013 Survey Results
14. What Can You Do Today?
Have a Social Media Policy
Do an Online Branding Evaluation
Assess your Industry, Peers and Competitors
Don’t think you need to say anything
If you do say something file an 8-K first
15. More from IR Smartt?
Visit our website @ Social Media for Investor Relations
Checkout more powerpoints @ slideshare.net/IRSmartt
Contact Us On:
Email: get@irsmartt.com
Phone: +1.512.487.7990
Fax: +1.512.681.9498