IshanTech is a leading Digital Media Agency that provides a complete suite of creative, strategy and execution services to brands. www.ishantech.in

1. How to attract visitors to your website
-and make them buy your products!
-Antriksha Somani
-ISHAN MISHRA

3. Digital marketing fundamentals
• Digital marketing concepts
• Attracting visitors to your website
• Helping your visitors fulfill your goals
• A few case stories
Introduction

4. Digital marketing
concepts

5. Example goals:
 Sales
 Leads
 Ad revenue
 Signups
 Downloads
 New subscribers
 Referrals
Goals
 Your website needs a reason to live!
 Align them with business goals
 Quantitative vs. qualitative goals

6. Measuring digital marketing
 Many goals can be measured by Google Analytics
 Set up "thank you"-pages for every goal
 Set targets, for example 10 or 100 leads pr month
 Monitor performance regularly

7. Website success =
Visitors × Conversion × Loyalty
Attracting visitors
to your website

8. Traffic
 Number of visitors to your site
 High vs. low quality traffic
 Remember the server/bandwidth costs!

9. Some traffic sources:
 Search Engine Optimization (SEO)
 Search Engine Marketing (SEM)
 Links from other websites
 Social Media
 Newsletters and subscriptions
 Banner ads
 Offline Marketing

10. Different resources required
 SEM requires money
 Social Media requires man-hours and time
 SEO requires good content and solid technical architecture

11. SEO: Search Engine Optimization
 Ensure that the site gets listed
 Make the site rank well
 Research which words to target
 before you start!

12. Search Engine Marketing
 Example: Google Adwords
 Very easy way to get relevant traffic
 Easy way to burn a lot of money
 Do these first:
• Keyword research
• Set up goals in Google Analytics

13. Newsletters and subscriptions
 Direct access to your users
 Builds customer loyalty
 Several types, some examples:
• E-mail
• RSS Subscribers
• Twitter followers
• Facebook fans

14. Social/organic marketing – why it’s a good idea
Required to succeed:
 Many man-hours
 Consistent effort over time
 The right people
Benefits:
 More traffic and subscribers
 Inbound links gives a SEO boost
 Ambassadors in the community
 Get to know your customers even better

15. Social/organic marketing – how to do it
Create "link-worthy" content
 Consistent topic
 Consistent high quality
 Consistent frequency
Participate in the community
 Social media
 Blog comments
 Forums

16. OUR SERVICES ARENA

17. COMPREHENSIVE DIGITAL MARKETING APPROACH
e-Commerce
 Reach via
 Brand videos,
 Portals & Vortals
Online Ads
Media Buying
 Google Adwords
 Social ads
FB & YT
 Media ads
 Innovative
campaigns
 End-to-end
campaign
management
Interactive Apps
& Games
Web/Mobile/FB
 Cross-platform
games and apps
 Conceptualize,
design & develop
 Custom games
for unique
gamification
 Social platform
development
Websites, SEO
 Corporate brand
sites
 E-commerce
development
social-search
photo-shoots
Social Media
Marketing
 Community
management
 Content
creation &
propagation
 Comment
marketing
 Corporate
blogging
 Viral campaigns
Digital PR
Content
 Perception
management
 Brand
promotion
 Celebrity
engagement
 Digital meetups
& events
 Strategic
collaborations

18. SOME OF OUR WEBSITES

19. www.ishanmishra.in

20. www.codershood.com

21. SKINCAREBYALANA.com Daily Unsigned–

22. E-Commerce Site

23. SOME OF OUR COMMUNITIES

24. www.ArthaYantra.com SkincareByAlana

25. NANDUBHAIYA MP BJP

26. OUR CLIENTS

27. OUR CLIENTS

28. We makeyour brand stronger
http://www.ishantech.in
https://www.facebook.com/IshanConsult
https://twitter.com/IshanConsult
ishantech@hotmail.com
+91-7869507188
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