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- 1. Wie entwickelt man eine Mobile Strategie für Reiseunternehmen?
© mvolution GmbH, March 2011 @ITB eTravel World
- 2. Key facts mvolution
mvolution GmbH
mobile travel infotainment
Mobile Cross Platform Development Meta-Mobility Tool
Consulting & Strategy Flights, Trains, Cars, Hotels & Cities
Concept & Design Organizing & Planning
Programming & Operations Mapping & Location Based Services
Appstore Management Real Time Traveller Tracking
iPhone iPad Real Time
BlackBerry Android Bada OS Location Awareness Context
Qt
Windows Phone 7 Palm Mobile Nomade Planning Tracking
Nokia MeeGo Itinerary Transactions
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- 3. Customers
BlackBerry, iPhone, Palm Pre, Nokia
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- 4. Customers
iPad
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- 5. Customers
Avis for iPhone Avis for Palm
Avis for BlackBerry
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- 8. travelload mobility tool
Email Reisebestätigung an reiseplan@travelload.de
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- 9. A short market overview
http://blog.appsfire.com
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- 10. A short market overview
http://www.wiwo.de/technik-wissen/die-app-industrie-im-umbruch-456912/
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- 11. A short market overview
In Germany in 2010
(BITKOM)
900 million downloads
112% annual growth
357 Mio Euro with apps
(German Apple App Store 02/2011)
18.324 travel apps
72% paid & 28% free apps
more than 16 categories
> 100 different functions
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- 12. A few questions you should answer
Your Mobile Strategy in short
Management awareness? (mostly with iPhone in hand)
Management
A clear assignment by Management?
Commitment The best: there is a Mobile Budget!
Branding (showing my brand)
Purpose /
Customer Relationship (value added services)
Goals M-Commerce (selling products)
Can we create new value?
Value Or at least add value to existing services?
Can we learn from user behavior?
Do we want to be an Innovator?
Budget Are we focusing on Premium users?
Do we have sufficient budget?
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- 13. Strategy Parameter
Costs
Commerce
Services
Branding
Complexity
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- 14. Where are you in the value chain?
Creating Value (user experience, content, easy processes, social context …)
Pre-Trip On-the-Go Post-Trip
2%
3%
95% your move
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- 15. The challenge (most of the time)…
… from Web to App
User Experience
Design-Thinking
Usability Engineering
Content Availability
Interfaces (API‘s)
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- 16. Note or mindmap key functions, contents, API’s etc.
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- 17. Workshops with experts and internal stakeholders
Internal Project Manager
External Expert Sales
Marketing Internal IT
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- 21. Coding on SDK‘s (iOS, BlackBerry, Android etc.)
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- 22. The marketing of the App
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- 23. Conclusion
The Winners The Losers
those who realise the those who don‘t have a
Mobile Opportunity Mobile Strategy
those who can create
value within the chain
those who provide
extraordinary UX
those who committ
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- 24. Thank you
Stefan Wagner
Managing Director mvolution GmbH
+49 176 30030080
s.wagner@mvolution.de
www.mvolution.de
www.travelload.de
© copyright 2011 mvolution GmbH confidential Seite 24