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Data Mining (DM),[object Object],Matthew Stanley,[object Object],Cynthia Denise Williams,[object Object],Cianti Williams,[object Object]
Agenda,[object Object],[object Object]
Real World Case 4- Applebee’s Travelocity, and Others: Data Mining for Business Decisions
Questions
Analysis
Final Remarks
References,[object Object]
Ability of systems to learn
Artificial Neural Networks Databases
Expert Systems
Data Visualization,[object Object]
Early 1990’s DM recognized as a sub-application of KDD (Knowledge Discovery Database),[object Object],[object Object]
Secondary to advances in technology
DM process continue to increase
Will expand related to desire to collect electronic data,[object Object]
Real World Case 4,[object Object],[object Object]
Applebee’s: restaurant
Analyzed operations at their restaurants
Used data to calculate how much time a customer spends in the restaurant (from time of order, to food service, to payment)

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