Sports Marketing Issue

1. Sports Marketing
F
rom the Super Bowl and World Series to the World JANuARy 30 ISSuE
Series of Bowling… from the London Summer Olym- Adweek’s inaugural Sports Issue takes
pics to the X Games… 2012 promises to be a boom a deep dive into the role sports plays in
year for sports marketing. Athletes and sports events
the media and advertising industry. The
have long been crucial to certain brands, but the reach of sports
Sports Marketing special section will live
is getting longer and the dollars invested are getting larger.
within this keepsake issue.
ISSue Date: January 30
Space cloSe: January 17
MaterIalS cloSe: January 19
PROGRAM DETAILS
· Special section in Adweek
· Lives on Adweek.com and is searchable
· Receive 25 copies of January 30 issue
for own use
· Showcase 2-3 minute video on
Adweek.com
· Reach an audience of more than
100,000+ industry influencers
RATES
This January, Adweek will take an in-depth look at the key · Full-page + advertorial page: $15,000 NET
issues associated with this $12 billion industry,* including the · Full-page ad: $13,000 NET
latest branding opportunities, the ways brands are using the · Half-page ad: $8,500 NET
wealth and power of athletes to extend their reach, the use and
misuse of social media, and the possibilities the 2012 Summer
Olympics have in store. This section will also cover the mat-
For more information contact:
ters surrounding licensing, merchandising and sponsorships. Vincent Nelson at 212.493.4341 or
This section will contain the most up-to-date information re- Vincent.nelson@adweek.com
garding sports marketing and will help you decide the most
advantageous ways for you to invest in this industry in 2012.
*2011 IEG Sponsorship Report