In part 2 of the materials from the June 17 AWS RoadShow in Edinburgh Geo.me Director Stuart Grant discusses how Geo.me built their innovative location data service on AWS and how their usage of AWS has evolved over time.

1. Geo.me @ AWS
Stuart Grant, Director
Geo.me Solutions Ltd
AWS Roadshow Edinburgh

2. Founded 2008
Location data services for the enterprise
Web Applications (Google Maps)
Data Applications (APIs serving Apps)
Google ‘Geo’ Partner since 2010
Clients include Shell, BT, BP, Addison Lee...
All built on AWS from Day 1!

3. Challenges
2008 and all that…
• ‘Mission impossible’
– bootstrap a web app company from scratch…
– …get it to market and get paid…
– …all with a starting team of 3
• But 2008 was an interesting year to try it
– AWS became 'production grade'
– Cloud/SaaS services started to proliferate
– The 'lean startup' idea began to take hold
– Maybe, just maybe…

4. EC2
Instances
S3
Storage
The AWS Years – 2008/2009
• ‘learning to walk’
– EC2, using off-the-shelf community AMIs
– everything deployed standalone and separate
• Not sophisticated, but quick to deploy

5. CloudWatch
Monitoring &
Performance Mgt
SNS
Push Notifications
SES
Email
Route53
DNS
ELB
Load Balancing
The AWS Years – 2010/2011
• ‘learning to run’
• Getting bigger, staying managable

6. ElastiCache
Amazon
RDS
CloudFront
Content Delivery
SQS
Message Queue
The AWS Years – 2012 onward
• ‘learning to fly’
• Workflow management using AWS APIs
• Scaling up, reaching global scale

7. Geo.me served
~ 5,000,000
sessions in 2010

8. Geo.me now serves
~ 8,000,000
sessions each day

9. AWS costs
~ 4%
of revenue in 2010

10. Today our AWS costs are
~ 3.3%
of revenue

11. AWS tools allow us to stay lean by
automating almost everything

12. Closing Thoughts
AWS made our business possible in 2008
AWS helps us stay lean in 2014
You’re invited to try our AWS workflow tool
…and if you ever need a map… J
Thank you!