As Technical Alliances Director of BSkyB's Sky Interactive division, I was asked to speak of the problems and evolution of Interactive TV as we look forward from 2006.

2. Evolving Interactivity
The effect of PVRs and IP Return Paths

3. Evolving Interactivity
Effects of PVRs and IP Return Paths
• Current Limitations!
• Changing Habits!
• The Agents of Change - PVR and IP!
• Industry Issues – What still needs to be fixed!
• Internet Entertainment – Friend or Foe?!
• Where do we end up?

4. Current Limitations
• So lets look at the current limitations:!
– Broadcast vs. Online!
– User Experience!
– Billing!
– Technology!
– The Business Model

5. Current Limitations
• So lets look at the current limitations:!
– Broadcast vs. Online!
– User Experience!
– Billing!
– Technology!
– The Business Model

6. Current Limitations
• So lets look at the current limitations:!
– Broadcast vs. Online!
– User Experience!
– Billing!
– Technology!
– The Business Model

7. Current Limitations
• So lets look at the current limitations:!
– Broadcast vs. Online!
– User Experience!
– Billing!
– Technology!
– The Business Model

8. Current Limitations
• So lets look at the current limitations:!
– Broadcast vs. Online!
– User Experience!
– Billing!
– Technology!
– The Business Model

9. Current Limitation – Content Delivery"

10. Current Limitation – Content Delivery"
• TODAY:
Content Delivery Costs!
– Broadcast Bandwidth!
• Costly and Limited in availability (but can be
fast)!
– Online Bandwidth!
• Costly, freely available, (but tends to be slow)

11. Current Limitation – Content Delivery"
• TODAY:
Content Delivery Costs!
– Broadcast Bandwidth!
• Costly and Limited in availability (but can be
fast)!
– Online Bandwidth!
• Costly, freely available, (but tends to be slow)
• Broadcast Services!
– Fast but shallow

12. Current Limitation – Content Delivery"
• TODAY:
Content Delivery Costs!
– Broadcast Bandwidth!
• Costly and Limited in availability (but can be
fast)!
– Online Bandwidth!
• Costly, freely available, (but tends to be slow)
• Broadcast Services!
– Fast but shallow
• Online Services!
– Slow but deep

13. Current Limitation – Content Delivery"
• TODAY:
Content Delivery Costs!
– Broadcast Bandwidth!
• Costly and Limited in availability (but can be
fast)!
– Online Bandwidth!
• Costly, freely available, (but tends to be slow)
• Broadcast Services!
– Fast but shallow
• Online Services!
– Slow but deep
• Tomorrow

14. Current Limitation – Content Delivery"
• TODAY:
Content Delivery Costs!
– Broadcast Bandwidth!
• Costly and Limited in availability (but can be
fast)!
– Online Bandwidth!
• Costly, freely available, (but tends to be slow)
• Broadcast Services!
– Fast but shallow
• Online Services!
– Slow but deep
• Tomorrow
– Fast and Deep

15. Current Limitation – Content Delivery"
• TODAY:
Content Delivery Costs!
– Broadcast Bandwidth!
• Costly and Limited in availability (but can be
fast)!
– Online Bandwidth!
• Costly, freely available, (but tends to be slow)
• Broadcast Services!
– Fast but shallow
• Online Services!
– Slow but deep
• Tomorrow
– Fast and Deep
– And

16. Current Limitation – Content Delivery"
• TODAY:
Content Delivery Costs!
– Broadcast Bandwidth!
• Costly and Limited in availability (but can be
fast)!
– Online Bandwidth!
• Costly, freely available, (but tends to be slow)
• Broadcast Services!
– Fast but shallow
• Online Services!
– Slow but deep
• Tomorrow
– Fast and Deep
– And
Free!

17. Current Limitations:
Technology and the User Experience

18. Current Limitations:
Technology and the User Experience
• Today:
User Experience

19. Current Limitations:
Technology and the User Experience
• Today:
User Experience
– Applications take time to load

20. Current Limitations:
Technology and the User Experience
• Today:
User Experience
– Applications take time to load
– A single application runs at
once

21. Current Limitations:
Technology and the User Experience
• Today:
User Experience
– Applications take time to load
– A single application runs at
once
– Animation is costly

22. Current Limitations:
Technology and the User Experience
• Today:
User Experience
– Applications take time to load
– A single application runs at
once
– Animation is costly
– Video is limited

23. Current Limitations:
Technology and the User Experience
• Today:
User Experience
– Applications take time to load
– A single application runs at
once
– Animation is costly
– Video is limited
– Interfaces are 2 dimensional

24. Current Limitations:
Technology and the User Experience
• Today:
User Experience
– Applications take time to load
– A single application runs at
once
– Animation is costly
– Video is limited
– Interfaces are 2 dimensional
• Tomorrow:

25. Current Limitations:
Technology and the User Experience
• Today:
User Experience
– Applications take time to load
– A single application runs at
once
– Animation is costly
– Video is limited
– Interfaces are 2 dimensional
• Tomorrow:
– Applications can be “always
on”

26. Current Limitations:
Technology and the User Experience
• Today:
User Experience
– Applications take time to load
– A single application runs at
once
– Animation is costly
– Video is limited
– Interfaces are 2 dimensional
• Tomorrow:
– Applications can be “always
on”
– Multiple applications can run
together

27. Current Limitations:
Technology and the User Experience
• Today:
User Experience
– Applications take time to load
– A single application runs at
once
– Animation is costly
– Video is limited
– Interfaces are 2 dimensional
• Tomorrow:
– Applications can be “always
on”
– Multiple applications can run
together
– Interfaces will be animated

28. Current Limitations:
Technology and the User Experience
• Today:
User Experience
– Applications take time to load
– A single application runs at
once
– Animation is costly
– Video is limited
– Interfaces are 2 dimensional
• Tomorrow:
– Applications can be “always
on”
– Multiple applications can run
together
– Interfaces will be animated
– Multiple video streams can be
supported

29. Current Limitations:
Technology and the User Experience
• Today:
User Experience
– Applications take time to load
– A single application runs at
once
– Animation is costly
– Video is limited
– Interfaces are 2 dimensional
• Tomorrow:
– Applications can be “always
on”
– Multiple applications can run
together
– Interfaces will be animated
– Multiple video streams can be
supported
– 3 dimensional interfaces will
be possible

30. Current Limitations:
Billing and Business Models

31. Current Limitations:
Billing and Business Models
• Today
Charging by subscription or via
the Phone

32. Current Limitations:
Billing and Business Models
• Today
Charging by subscription or via
the Phone
– All customers pay the same

33. Current Limitations:
Billing and Business Models
• Today
Charging by subscription or via
the Phone
– All customers pay the same
– Great deal of “revenue erosion”

34. Current Limitations:
Billing and Business Models
• Today
Charging by subscription or via
the Phone
– All customers pay the same
– Great deal of “revenue erosion”
– Business models limited to:
• Anti Churn
• Revenue by Response

35. Current Limitations:
Billing and Business Models
• Today
Charging by subscription or via
the Phone
– All customers pay the same
– Great deal of “revenue erosion”
– Business models limited to:
• Anti Churn
• Revenue by Response
• No “Long Tail” Interactivity

36. Current Limitations:
Billing and Business Models
• Today
Charging by subscription or via
the Phone
– All customers pay the same
– Great deal of “revenue erosion”
– Business models limited to:
• Anti Churn
• Revenue by Response
• No “Long Tail” Interactivity
• Limited empowerment

37. Current Limitations:
Billing and Business Models
• Today
Charging by subscription or via
the Phone
– All customers pay the same
– Great deal of “revenue erosion”
– Business models limited to:
• Anti Churn
• Revenue by Response
• No “Long Tail” Interactivity
• Limited empowerment
• Tomorrow

38. Current Limitations:
Billing and Business Models
• Today
Charging by subscription or via
the Phone
– All customers pay the same
– Great deal of “revenue erosion”
– Business models limited to:
• Anti Churn
• Revenue by Response
• No “Long Tail” Interactivity
• Limited empowerment
• Tomorrow
– Microbilling

39. Current Limitations:
Billing and Business Models
• Today
Charging by subscription or via
the Phone
– All customers pay the same
– Great deal of “revenue erosion”
– Business models limited to:
• Anti Churn
• Revenue by Response
• No “Long Tail” Interactivity
• Limited empowerment
• Tomorrow
– Microbilling
– Customer Segmentation

40. Current Limitations:
Billing and Business Models
• Today
Charging by subscription or via
the Phone
– All customers pay the same
– Great deal of “revenue erosion”
– Business models limited to:
• Anti Churn
• Revenue by Response
• No “Long Tail” Interactivity
• Limited empowerment
• Tomorrow
– Microbilling
– Customer Segmentation
– Direct Revenue relationships

41. Current Limitations:
Billing and Business Models
• Today
Charging by subscription or via
the Phone
– All customers pay the same
– Great deal of “revenue erosion”
– Business models limited to:
• Anti Churn
• Revenue by Response
• No “Long Tail” Interactivity
• Limited empowerment
• Tomorrow
– Microbilling
– Customer Segmentation
– Direct Revenue relationships
– New Business Models
• Click Throughs
• Contextual Advertsing

42. Current Limitations:
Billing and Business Models
• Today
Charging by subscription or via
the Phone
– All customers pay the same
– Great deal of “revenue erosion”
– Business models limited to:
• Anti Churn
• Revenue by Response
• No “Long Tail” Interactivity
• Limited empowerment
• Tomorrow
– Microbilling
– Customer Segmentation
– Direct Revenue relationships
– New Business Models
• Click Throughs
• Contextual Advertsing
– Unlimited “Long Tail”

43. Current Limitations:
Billing and Business Models
• Today
Charging by subscription or via
the Phone
– All customers pay the same
– Great deal of “revenue erosion”
– Business models limited to:
• Anti Churn
• Revenue by Response
• No “Long Tail” Interactivity
• Limited empowerment
• Tomorrow
– Microbilling
– Customer Segmentation
– Direct Revenue relationships
– New Business Models
• Click Throughs
• Contextual Advertsing
– Unlimited “Long Tail”
– Empowerment
• What u want when u want it

44. Interactive Business Models - 101

45. Interactive Business Models - 101
Responses = Revenue
£

46. Interactive Business Models - 101
• Responses increase with:
Responses = Revenue
£

47. Interactive Business Models - 101
• Responses increase with:
– Richness of design
Responses = Revenue
£

48. Interactive Business Models - 101
• Responses increase with:
– Richness of design
– Audience association
Responses = Revenue
£

49. Interactive Business Models - 101
• Responses increase with:
– Richness of design
– Audience association
– Calls to Action
Responses = Revenue
£

50. Interactive Business Models - 101
• Responses increase with:
– Richness of design
– Audience association
– Calls to Action
– Improved usability
Responses = Revenue
£

51. Interactive Business Models - 101
• Responses increase with:
– Richness of design
– Audience association
– Calls to Action
– Improved usability
Responses = Revenue
£ £
Cost of Content = Margin

52. Interactive Business Models - 101
• Responses increase with:
– Richness of design
– Audience association
– Calls to Action
– Improved usability
• Cost of Content decreases with:
Responses = Revenue
£ £
Cost of Content = Margin

53. Interactive Business Models - 101
• Responses increase with:
– Richness of design
– Audience association
– Calls to Action
– Improved usability
• Cost of Content decreases with:
– Re-skinned applications
Responses = Revenue
£ £
Cost of Content = Margin

54. Interactive Business Models - 101
• Responses increase with:
– Richness of design
– Audience association
– Calls to Action
– Improved usability
• Cost of Content decreases with:
– Re-skinned applications
– Templates
Responses = Revenue
£ £
Cost of Content = Margin

55. Interactive Business Models - 101
• Responses increase with:
– Richness of design
– Audience association
– Calls to Action
– Improved usability
• Cost of Content decreases with:
– Re-skinned applications
– Templates
– Re-use
Responses = Revenue
£ £
Cost of Content = Margin

56. Interactive Business Models - 101
• Responses increase with:
– Richness of design
– Audience association
– Calls to Action
– Improved usability
• Cost of Content decreases with:
– Re-skinned applications
– Templates
– Re-use
– Simpler Authoring technologies
Responses = Revenue
£ £
Cost of Content = Margin

57. Interactive Business Models - 101
• Responses increase with:
– Richness of design
– Audience association
– Calls to Action
– Improved usability
• Cost of Content decreases with:
– Re-skinned applications
– Templates
– Re-use
– Simpler Authoring technologies
– Cheaper delivery mechanisms
Responses = Revenue
£ £
Cost of Content = Margin

58. Tomorrow’s Interactive Business Models

59. Tomorrow’s Interactive Business Models
• Revenue

60. Tomorrow’s Interactive Business Models
• Revenue
– Opportunities for Interactivity Increase

61. Tomorrow’s Interactive Business Models
• Revenue
– Opportunities for Interactivity Increase
– Usability increases

62. Tomorrow’s Interactive Business Models
• Revenue
– Opportunities for Interactivity Increase
– Usability increases
– Calls to action become tuned, personalised and contextual

63. Tomorrow’s Interactive Business Models
• Revenue
– Opportunities for Interactivity Increase
– Usability increases
– Calls to action become tuned, personalised and contextual
– More content and more destinations

64. Tomorrow’s Interactive Business Models
• Revenue
– Opportunities for Interactivity Increase
– Usability increases
– Calls to action become tuned, personalised and contextual
– More content and more destinations
• Margin

65. Tomorrow’s Interactive Business Models
• Revenue
– Opportunities for Interactivity Increase
– Usability increases
– Calls to action become tuned, personalised and contextual
– More content and more destinations
• Margin
– Content becomes free to deliver

66. Tomorrow’s Interactive Business Models
• Revenue
– Opportunities for Interactivity Increase
– Usability increases
– Calls to action become tuned, personalised and contextual
– More content and more destinations
• Margin
– Content becomes free to deliver
– Content becomes free to acquire

67. Tomorrow’s Interactive Business Models
• Revenue
– Opportunities for Interactivity Increase
– Usability increases
– Calls to action become tuned, personalised and contextual
– More content and more destinations
• Margin
– Content becomes free to deliver
– Content becomes free to acquire
• Interactivity becomes more profitable

68. Tomorrow’s Interactive Business Models
• Revenue
– Opportunities for Interactivity Increase
– Usability increases
– Calls to action become tuned, personalised and contextual
– More content and more destinations
• Margin
– Content becomes free to deliver
– Content becomes free to acquire
• Interactivity becomes more profitable
• New Models will emerge

69. Changing Habits –
Drive The Evolution

70. Changing Habits
- Empowerment

71. Changing Habits
- Empowerment
• Today"
– PVRs are becoming the device of choice!
– A large majority of TV is now watched
Time-Shifted.

72. Changing Habits
- Empowerment
• Today"
– PVRs are becoming the device of choice!
– A large majority of TV is now watched
Time-Shifted.
• Customers increasingly respond to
empowerment!
– Sky now has a grid of “favourites” in the
EPG!
– Sky has a personal “Planner” of recorded
material

73. Changing Habits
- Empowerment
• Today"
– PVRs are becoming the device of choice!
– A large majority of TV is now watched
Time-Shifted.
• Customers increasingly respond to
empowerment!
– Sky now has a grid of “favourites” in the
EPG!
– Sky has a personal “Planner” of recorded
material
• Other devices are following the trend:!
– Personal Music Players!
– Home media Distribution systems!
– Niche Content delivered by Broadband TV
to PCs

74. Changing Habits
- Empowerment
• Today"
– PVRs are becoming the device of choice!
– A large majority of TV is now watched
Time-Shifted.
• Customers increasingly respond to
empowerment!
– Sky now has a grid of “favourites” in the
EPG!
– Sky has a personal “Planner” of recorded
material
• Other devices are following the trend:!
– Personal Music Players!
– Home media Distribution systems!
– Niche Content delivered by Broadband TV
to PCs
• The Future

75. Changing Habits
- Empowerment
• Today"
– PVRs are becoming the device of choice!
– A large majority of TV is now watched
Time-Shifted.
• Customers increasingly respond to
empowerment!
– Sky now has a grid of “favourites” in the
EPG!
– Sky has a personal “Planner” of recorded
material
• Other devices are following the trend:!
– Personal Music Players!
– Home media Distribution systems!
– Niche Content delivered by Broadband TV
to PCs
• The Future
– PVR capability will be extended by
network storage over IP

76. Changing Habits
- Empowerment
• Today"
– PVRs are becoming the device of choice!
– A large majority of TV is now watched
Time-Shifted.
• Customers increasingly respond to
empowerment!
– Sky now has a grid of “favourites” in the
EPG!
– Sky has a personal “Planner” of recorded
material
• Other devices are following the trend:!
– Personal Music Players!
– Home media Distribution systems!
– Niche Content delivered by Broadband TV
to PCs
• The Future
– PVR capability will be extended by
network storage over IP
– Vast Libraries of content will be available
“on demand”

77. Changing Habits
- Empowerment
• Today"
– PVRs are becoming the device of choice!
– A large majority of TV is now watched
Time-Shifted.
• Customers increasingly respond to
empowerment!
– Sky now has a grid of “favourites” in the
EPG!
– Sky has a personal “Planner” of recorded
material
• Other devices are following the trend:!
– Personal Music Players!
– Home media Distribution systems!
– Niche Content delivered by Broadband TV
to PCs
• The Future
– PVR capability will be extended by
network storage over IP
– Vast Libraries of content will be available
“on demand”
• Online Programme search and
recommendations will come

78. Changing Habits
- Empowerment
• Today"
– PVRs are becoming the device of choice!
– A large majority of TV is now watched
Time-Shifted.
• Customers increasingly respond to
empowerment!
– Sky now has a grid of “favourites” in the
EPG!
– Sky has a personal “Planner” of recorded
material
• Other devices are following the trend:!
– Personal Music Players!
– Home media Distribution systems!
– Niche Content delivered by Broadband TV
to PCs
• The Future
– PVR capability will be extended by
network storage over IP
– Vast Libraries of content will be available
“on demand”
• Online Programme search and
recommendations will come
• Networks will begin to Exploit “The Long
Tail” of media and Interactive Content

79. Changing Habits
- Empowerment
• Today"
– PVRs are becoming the device of choice!
– A large majority of TV is now watched
Time-Shifted.
• Customers increasingly respond to
empowerment!
– Sky now has a grid of “favourites” in the
EPG!
– Sky has a personal “Planner” of recorded
material
• Other devices are following the trend:!
– Personal Music Players!
– Home media Distribution systems!
– Niche Content delivered by Broadband TV
to PCs
• The Future
– PVR capability will be extended by
network storage over IP
– Vast Libraries of content will be available
“on demand”
• Online Programme search and
recommendations will come
• Networks will begin to Exploit “The Long
Tail” of media and Interactive Content
• Entertainment based content from the
Internet will “interoperate” across
multiple non-PC devices, using a
common content format to build the front
end.

80. Changing Habits
– Niche

81. Changing Habits
– Niche
• The Long Tail (Chris Anderson)

82. Changing Habits
– Niche
• The Long Tail (Chris Anderson)
– Advances in technology drive costs to
almost zero

83. Changing Habits
– Niche
• The Long Tail (Chris Anderson)
– Advances in technology drive costs to
almost zero
– When the elements that make up your
business are essentially “free” you
should adopt business models that use
them differently from the “Economy of
Scarcity”

84. Changing Habits
– Niche
• The Long Tail (Chris Anderson)
– Advances in technology drive costs to
almost zero
– When the elements that make up your
business are essentially “free” you
should adopt business models that use
them differently from the “Economy of
Scarcity”
– You no longer worry about waste:

85. Changing Habits
– Niche
• The Long Tail (Chris Anderson)
– Advances in technology drive costs to
almost zero
– When the elements that make up your
business are essentially “free” you
should adopt business models that use
them differently from the “Economy of
Scarcity”
– You no longer worry about waste:
• You do it all, sell it all, store it all

86. Changing Habits
– Niche
• The Long Tail (Chris Anderson)
– Advances in technology drive costs to
almost zero
– When the elements that make up your
business are essentially “free” you
should adopt business models that use
them differently from the “Economy of
Scarcity”
– You no longer worry about waste:
• You do it all, sell it all, store it all
• You do everything, and then throw away
what does not work.

87. Changing Habits
– Niche
• The Long Tail (Chris Anderson)
– Advances in technology drive costs to
almost zero
– When the elements that make up your
business are essentially “free” you
should adopt business models that use
them differently from the “Economy of
Scarcity”
– You no longer worry about waste:
• You do it all, sell it all, store it all
• You do everything, and then throw away
what does not work.
• The concepts of “Distribution” and
“Chokepoints” go away

88. Changing Habits
– Niche
• The Long Tail (Chris Anderson)
– Advances in technology drive costs to
almost zero
– When the elements that make up your
business are essentially “free” you
should adopt business models that use
them differently from the “Economy of
Scarcity”
– You no longer worry about waste:
• You do it all, sell it all, store it all
• You do everything, and then throw away
what does not work.
• The concepts of “Distribution” and
“Chokepoints” go away
• New Audiences are created, new content is
formed, new models evolve

89. Changing Habits
– Niche
• The Long Tail (Chris Anderson)
– Advances in technology drive costs to
almost zero
– When the elements that make up your
business are essentially “free” you
should adopt business models that use
them differently from the “Economy of
Scarcity”
– You no longer worry about waste:
• You do it all, sell it all, store it all
• You do everything, and then throw away
what does not work.
• The concepts of “Distribution” and
“Chokepoints” go away
• New Audiences are created, new content is
formed, new models evolve

90. Changing Habits
– Niche
• The Long Tail (Chris Anderson)
– Advances in technology drive costs to
almost zero
– When the elements that make up your
business are essentially “free” you
should adopt business models that use
them differently from the “Economy of
Scarcity”
– You no longer worry about waste:
• You do it all, sell it all, store it all
• You do everything, and then throw away
what does not work.
• The concepts of “Distribution” and
“Chokepoints” go away
• New Audiences are created, new content is
formed, new models evolve
• The Future

91. Changing Habits
– Niche
• The Long Tail (Chris Anderson)
– Advances in technology drive costs to
almost zero
– When the elements that make up your
business are essentially “free” you
should adopt business models that use
them differently from the “Economy of
Scarcity”
– You no longer worry about waste:
• You do it all, sell it all, store it all
• You do everything, and then throw away
what does not work.
• The concepts of “Distribution” and
“Chokepoints” go away
• New Audiences are created, new content is
formed, new models evolve
• The Future
– Any and All interactive Services are
available

92. Changing Habits
– Niche
• The Long Tail (Chris Anderson)
– Advances in technology drive costs to
almost zero
– When the elements that make up your
business are essentially “free” you
should adopt business models that use
them differently from the “Economy of
Scarcity”
– You no longer worry about waste:
• You do it all, sell it all, store it all
• You do everything, and then throw away
what does not work.
• The concepts of “Distribution” and
“Chokepoints” go away
• New Audiences are created, new content is
formed, new models evolve
• The Future
– Any and All interactive Services are
available
– Network based and time-shifted content
remains interactive

93. Changing Habits
– Niche
• The Long Tail (Chris Anderson)
– Advances in technology drive costs to
almost zero
– When the elements that make up your
business are essentially “free” you
should adopt business models that use
them differently from the “Economy of
Scarcity”
– You no longer worry about waste:
• You do it all, sell it all, store it all
• You do everything, and then throw away
what does not work.
• The concepts of “Distribution” and
“Chokepoints” go away
• New Audiences are created, new content is
formed, new models evolve
• The Future
– Any and All interactive Services are
available
– Network based and time-shifted content
remains interactive
– Any Content is available and can be
made Interactive

94. Changing Habits
– Niche
• The Long Tail (Chris Anderson)
– Advances in technology drive costs to
almost zero
– When the elements that make up your
business are essentially “free” you
should adopt business models that use
them differently from the “Economy of
Scarcity”
– You no longer worry about waste:
• You do it all, sell it all, store it all
• You do everything, and then throw away
what does not work.
• The concepts of “Distribution” and
“Chokepoints” go away
• New Audiences are created, new content is
formed, new models evolve
• The Future
– Any and All interactive Services are
available
– Network based and time-shifted content
remains interactive
– Any Content is available and can be
made Interactive
– Favourite Internet Services available
“on demand”

95. Changing Habits
- Community

96. Changing Habits
- Community
• Today:
Community DRIVES internet usage

97. Changing Habits
- Community
• Today:
Community DRIVES internet usage
• Sites!
– Messenger!
– Skype!
– MySpace!
– YouTube!
– Friends Reunited!
– Linked-In

98. Changing Habits
- Community
• Today:
Community DRIVES internet usage
• Sites!
– Messenger!
– Skype!
– MySpace!
– YouTube!
– Friends Reunited!
– Linked-In
• Services!
– Recommendations!
– Reviews!
– Knowledge Sharing

99. Changing Habits
- Community
• Today:
Community DRIVES internet usage
• Sites!
– Messenger!
– Skype!
– MySpace!
– YouTube!
– Friends Reunited!
– Linked-In
• Services!
– Recommendations!
– Reviews!
– Knowledge Sharing
• Tomorrow:
Community will DRIVE Entertainment

100. Changing Habits
- Community
• Today:
Community DRIVES internet usage
• Sites!
– Messenger!
– Skype!
– MySpace!
– YouTube!
– Friends Reunited!
– Linked-In
• Services!
– Recommendations!
– Reviews!
– Knowledge Sharing
• Tomorrow:
Community will DRIVE Entertainment
• Examples of programming already
occurring

101. Changing Habits
- Community
• Today:
Community DRIVES internet usage
• Sites!
– Messenger!
– Skype!
– MySpace!
– YouTube!
– Friends Reunited!
– Linked-In
• Services!
– Recommendations!
– Reviews!
– Knowledge Sharing
• Tomorrow:
Community will DRIVE Entertainment
• Examples of programming already
occurring
• Recommendations from your
Community will drive your viewing
Schedule

102. Changing Habits
- Community
• Today:
Community DRIVES internet usage
• Sites!
– Messenger!
– Skype!
– MySpace!
– YouTube!
– Friends Reunited!
– Linked-In
• Services!
– Recommendations!
– Reviews!
– Knowledge Sharing
• Tomorrow:
Community will DRIVE Entertainment
• Examples of programming already
occurring
• Recommendations from your
Community will drive your viewing
Schedule
• You will be part of Multiple Communities !
– making you Unique

103. Changing Habits
- Community
• Today:
Community DRIVES internet usage
• Sites!
– Messenger!
– Skype!
– MySpace!
– YouTube!
– Friends Reunited!
– Linked-In
• Services!
– Recommendations!
– Reviews!
– Knowledge Sharing
• Tomorrow:
Community will DRIVE Entertainment
• Examples of programming already
occurring
• Recommendations from your
Community will drive your viewing
Schedule
• You will be part of Multiple Communities !
– making you Unique
• There will be Niche and user generated
content just for your communities

104. Changing Habits
- Community
• Today:
Community DRIVES internet usage
• Sites!
– Messenger!
– Skype!
– MySpace!
– YouTube!
– Friends Reunited!
– Linked-In
• Services!
– Recommendations!
– Reviews!
– Knowledge Sharing
• Tomorrow:
Community will DRIVE Entertainment
• Examples of programming already
occurring
• Recommendations from your
Community will drive your viewing
Schedule
• You will be part of Multiple Communities !
– making you Unique
• There will be Niche and user generated
content just for your communities
• The TV will be a communications and
video messaging hub !
– On the bridge of the enterprise – they use
the biggest screen they have!

105. Changing Habits
- Our “Wired” Lifestyle
Using a 1ft user interface Using a 3ft user interface Using a 10ft user
interface

106. Changing Habits
- Our “Wired” Lifestyle
• The Internet has already eroded
“Entertainment Time”
Using a 1ft user interface Using a 3ft user interface Using a 10ft user
interface

107. Changing Habits
- Our “Wired” Lifestyle
• The Internet has already eroded
“Entertainment Time”
• Most western people “depend” on the
Internet
Using a 1ft user interface Using a 3ft user interface Using a 10ft user
interface

108. Changing Habits
- Our “Wired” Lifestyle
• The Internet has already eroded
“Entertainment Time”
• Most western people “depend” on the
Internet
• “Life Style” services are demanded to
be Ubiquitous!
– Mobile eBay!
– Hotmail Kiosks
Using a 1ft user interface Using a 3ft user interface Using a 10ft user
interface

109. Changing Habits
- Our “Wired” Lifestyle
• The Internet has already eroded
“Entertainment Time”
• Most western people “depend” on the
Internet
• “Life Style” services are demanded to
be Ubiquitous!
– Mobile eBay!
– Hotmail Kiosks
• The Internet is becoming a key
entertainment source!
– PCs and Mobiles are ideas devices for
Content Creation!
– The TV is an ideal device for Content
Consumption
Using a 1ft user interface Using a 3ft user interface Using a 10ft user
interface

110. Changing Habits
- Our “Wired” Lifestyle
• The Internet has already eroded
“Entertainment Time”
• Most western people “depend” on the
Internet
• “Life Style” services are demanded to
be Ubiquitous!
– Mobile eBay!
– Hotmail Kiosks
• The Internet is becoming a key
entertainment source!
– PCs and Mobiles are ideas devices for
Content Creation!
– The TV is an ideal device for Content
Consumption
• Its inevitable that these services will be
made available via the TV
Using a 1ft user interface Using a 3ft user interface Using a 10ft user
interface

111. Changing Habits
- Our “Wired” Lifestyle
• The Internet has already eroded
“Entertainment Time”
• Most western people “depend” on the
Internet
• “Life Style” services are demanded to
be Ubiquitous!
– Mobile eBay!
– Hotmail Kiosks
• The Internet is becoming a key
entertainment source!
– PCs and Mobiles are ideas devices for
Content Creation!
– The TV is an ideal device for Content
Consumption
• Its inevitable that these services will be
made available via the TV
• Mobile TV
Using a 1ft user interface Using a 3ft user interface Using a 10ft user
interface

112. Interactivity in a Broadband / PVR world
TV access!
“wtv” sites
IP TV NETWORK
Your web content
www server
PC access
“www” sites
wtv server
THE INTERNET
GATEWAY

113. Industry Issues – still to be solved

114. Today:
Web services and entertainment do not work on TV devices
Web Site!
Operator #1
Web Site!
Operator #2
Web Site !
Operator #3
Web Site !
Operator #4
Web Site !
Operator #n
PC !
Category!
Devices
PC!
Standard
TV category devices not part of mainstream e-business
TV Network 1
HTML 3.1
TV Network 2
Html 4.0
TV Network 3
OpenTV
TV Network 4
MHP

115. Today:
Web services and entertainment do not work on TV devices
Web Site!
Operator #1
Web Site!
Operator #2
Web Site !
Operator #3
Web Site !
Operator #4
Web Site !
Operator #n
PC !
Category!
Devices
PC!
Standard
TV category devices not part of mainstream e-business
No Good!
TV Network 1
HTML 3.1
TV Network 2
Html 4.0
TV Network 3
OpenTV
TV Network 4
MHP

116. Device specific authoring?
Authoring the same service over again for each network…..
Web Site!
Operator #1
Web Site!
Operator #2
Web Site !
Operator #3
Web Site !
Operator #4
Web Site !
Operator #n
TV Network 1
HTML 3.1
TV Network 2
Html 4.0
TV Network 3
OpenTV
TV Network 4
MHP
PC !
Category!
Devices
PC!
Standard

117. Device specific authoring?
Authoring the same service over again for each network…..
No Good!
Web Site!
Operator #1
Web Site!
Operator #2
Web Site !
Operator #3
Web Site !
Operator #4
Web Site !
Operator #n
TV Network 1
HTML 3.1
TV Network 2
Html 4.0
TV Network 3
OpenTV
TV Network 4
MHP
PC !
Category!
Devices
PC!
Standard

118. Interoperability between Broadcast and
Broadband and the Internet
PC !
Category!
Devices
PC!
Standard
Web Site!
Operator #1
Web Site!
Operator #2
Web Site !
Operator #3
Web Site !
Operator #4
Web Site !
Operator #n
TV Network 1
HTML 3.1
TV Network 2
Html 4.0
TV Network 3
OpenTV
TV Network 4
MHP

119. Interoperability between Broadcast and
Broadband and the Internet
PC !
Category!
Devices
Worldwide-
TV Standard
PC!
Standard
Web Site!
Operator #1
Web Site!
Operator #2
Web Site !
Operator #3
Web Site !
Operator #4
Web Site !
Operator #n
TV Network 1
HTML 3.1
TV Network 2
Html 4.0
TV Network 3
OpenTV
TV Network 4
MHP

120. Interoperability between Broadcast and
Broadband and the Internet
PC !
Category!
Devices
Worldwide-
TV Standard
PC!
Standard
Web Site!
Operator #1
Web Site!
Operator #2
Web Site !
Operator #3
Web Site !
Operator #4
Web Site !
Operator #n
TV Network 1
HTML 3.1
TV Network 2
Html 4.0
TV Network 3
OpenTV
TV Network 4
MHP

121. Interoperability between Broadcast and
Broadband and the Internet
PC !
Category!
Devices
Interoperability promises to unify “TV category devices” making them
as populous as Internet connected PCs
C
Worldwide-
TV Standard
PC!
Standard
Web Site!
Operator #1
Web Site!
Operator #2
Web Site !
Operator #3
Web Site !
Operator #4
Web Site !
Operator #n
TV Network 1
HTML 3.1
TV Network 2
Html 4.0
TV Network 3
OpenTV
TV Network 4
MHP

122. Market Trends
Traditional Internet!
Transactional and
Information Services
Traditional TV!
Multi channel
Entertainment

123. Market Trends
Traditional Internet!
Transactional and
Information Services
Traditional TV!
Multi channel
Entertainment
Today

124. Market Trends
Traditional Internet!
Transactional and
Information Services
Traditional TV!
Multi channel
Entertainment
PC style
Internet sites
do not work on TV
Today

125. Market Trends
Traditional Internet!
Transactional and
Information Services
Traditional TV!
Multi channel
Entertainment
Rapidly moving to “IP” TV!
TV delivered over!
Internet Protocols

126. Market Trends
Traditional Internet!
Transactional and
Information Services
Traditional TV!
Multi channel
Entertainment
Rapidly moving to
Multimedia Internet!
Entertainment!
“Broadband TV”
“IP” TV!
TV delivered over!
Internet Protocols
Rapidly moving to

127. Market Trends
Traditional Internet!
Transactional and
Information Services
Traditional TV!
Multi channel
Entertainment
Rapidly moving to
Multimedia Internet!
Entertainment!
“Broadband TV”
“IP” TV!
TV delivered over!
Internet Protocols
Rapidly moving to
Delivered using set-top boxes
and home entertainment devices

128. Market Trends
Traditional Internet!
Transactional and
Information Services
Traditional TV!
Multi channel
Entertainment
Rapidly moving to
Multimedia Internet!
Entertainment!
“Broadband TV”
“IP” TV!
TV delivered over!
Internet Protocols
Increasing requirement for
a 10ft User experience
Rapidly moving to
Delivered using set-top boxes
and home entertainment devices

129. Market Trends
Traditional Internet!
Transactional and
Information Services
Multimedia Internet!
Entertainment!
“Broadband TV”
“IP” TV!
TV delivered over!
Internet Protocols
Increasing requirement for
a 10ft User experience
Interactive Opportunities
Bringing Internet
Content and Services
to the 10ft Interface
Delivered using set-top boxes
and home entertainment devices

130. Market Trends
Multimedia Internet!
Entertainment!
“Broadband TV”
“IP” TV!
TV delivered over!
Internet Protocols
Delivered using set-top boxes
and home entertainment devices
New
Content
Friend or Foe? You Decide

131. So where do we end up?

132. So where do we end up?
• A Converged Broadcast and Broadband TV world

133. So where do we end up?
• A Converged Broadcast and Broadband TV world
• Interoperability – the problem that MUST be now solved.

134. So where do we end up?
• A Converged Broadcast and Broadband TV world
• Interoperability – the problem that MUST be now solved.
• Internet Business Models will now support TV entertainment!
– Whether delivered over broadcast or broadband

135. So where do we end up?
• A Converged Broadcast and Broadband TV world
• Interoperability – the problem that MUST be now solved.
• Internet Business Models will now support TV entertainment!
– Whether delivered over broadcast or broadband
• Personal, Empowered and Local!
– The TV takes on a new character

136. So where do we end up?
• A Converged Broadcast and Broadband TV world
• Interoperability – the problem that MUST be now solved.
• Internet Business Models will now support TV entertainment!
– Whether delivered over broadcast or broadband
• Personal, Empowered and Local!
– The TV takes on a new character
• It will be your mechanism to share and consume all forms of entertainment

137. So where do we end up?
• A Converged Broadcast and Broadband TV world
• Interoperability – the problem that MUST be now solved.
• Internet Business Models will now support TV entertainment!
– Whether delivered over broadcast or broadband
• Personal, Empowered and Local!
– The TV takes on a new character
• It will be your mechanism to share and consume all forms of entertainment
With the birth of IPTV and Broadband TV there will be a Tsunami of Content

138. Can You Hear it?
Tsunami2.mp3

139. Can You Hear it?
Tsunami2.mp3

140. Thank You
" Ian Valentine
" +44 796 796 5298

141. Thank You
" Ian Valentine
" +44 796 796 5298
Tsunami of Content
courtesy of
Colin Dixon
The Diffusion Group
www.tdgresearch.com
The Long Tail!
Courtesy of
Chris Anderson!
www.thelongtail.com

142. Discussion