Transient Identiti Thought Leadership Consumer Generated Media V3
1. Leveraging Consumer Generated Media Harnessing WOM, Creating Buzz, Initiating Viral Marketing as a Driver of Social Marketing Presented by Albert Thompson President, transient identiti
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11. How We Measure It Nielsen BuzzMetrics is the global measurement standard in Consumer-Generated Media.
12. How We Track It Example: Buzz for “Men Mental Health” Word of mouth measurement involves tracking all personal transcripts across the digital landscape…. blogs, message boards, forums, social networks, email list-serves, search engines , etc.