Social media for HR professionals, examining social networks and content communities specifically suited for human resources objectives, be they recruiting, awareness raising or simply related to corporate ambassadorship.
47. Determine: Where are our constituents online? What communities do they use? What are our objectives? (Market – Connect– Collaborate – Recruit) What is our message? What do we want to change with our audiences? What tools will we use to support our objectives? What are our success metrics? Who are our audiences? How are they currently interacting with our brand?