Identive Group, Inc. (NASDAQ: INVE; Frankfurt: INV), a provider of solutions and services for the identification, security and RFID industries, today announced that it is expanding support for the fast growing near field communication (NFC) market in Japan with the launch of a Japanese language version of its popular NFC online marketplace, IdentiveNFC.com. “With localized language and product support through our office in Tokyo, www.IdentiveNFC.com/jp now provides Japanese businesses, developers and consumers with direct access to the industry’s widest selection of NFC tag types and personalization options,” said Dr. Manfred Mueller, COO of Identification Products for Identive. “In addition to an array of tags in the globally accepted NFC Forum Types 1, 2 and 4, for the Japanese market Identive also offers Type 3 tags based on Sony Corporation’s FeliCa Lite chip technology.” Similar to NFC, contactless card-based FeliCa technology has been widely deployed in Japan for many years for public transportation, customer loyalty programs and payment applications. With 70 million NFC-enabled smartphones and other devices now deployed in Japan, there is a growing need for NFC infrastructure products that work with these NFC devices as well as with FeliCa cards. Through its online marketplace, www.IdentiveNFC.com, Identive offers customers around the world a wide range of NFC infrastructure products including tags, stickers, labels, readers and solution development kits, as well as its pioneering Tagtrail™ mobile services platform. IdentiveNFC.com customers enjoy free, localized support for their online purchases.

1. Identive Expands its NFC Online Marketplace to Address Fast
Growing Japanese Market
SANTA ANA, Calif. and ISMANING, Germany, March 27, 2013 – Identive Group, Inc.
(NASDAQ: INVE; Frankfurt: INV), a provider of solutions and services for the identification,
security and RFID industries, today announced that it is expanding support for the fast
growing near field communication (NFC) market in Japan with the launch of a Japanese
language version of its popular NFC online marketplace, IdentiveNFC.com.
“With localized language and product support through our office in Tokyo,
www.IdentiveNFC.com/jp now provides Japanese businesses, developers and consumers
with direct access to the industry’s widest selection of NFC tag types and personalization
options,” said Dr. Manfred Mueller, COO of Identification Products for Identive. “In addition to
an array of tags in the globally accepted NFC Forum Types 1, 2 and 4, for the Japanese
market Identive also offers Type 3 tags based on Sony Corporation’s FeliCa Lite chip
technology.”
Similar to NFC, contactless card-based FeliCa technology has been widely deployed in
Japan for many years for public transportation, customer loyalty programs and payment
applications. With 70 million NFC-enabled smartphones and other devices now deployed in
Japan, there is a growing need for NFC infrastructure products that work with these NFC
devices as well as with FeliCa cards.
Through its online marketplace, www.IdentiveNFC.com, Identive offers customers around
the world a wide range of NFC infrastructure products including tags, stickers, labels, readers
and solution development kits, as well as its pioneering Tagtrail™ mobile services platform.
IdentiveNFC.com customers enjoy free, localized support for their online purchases.
About Identive
Identive Group, Inc. (NASDAQ: INVE; Frankfurt: INV) is focused on building the world’s
signature company in Secure ID. The company’s products, software, systems and services
address the markets for identity management, physical and logical access control, cashless
payment, NFC solutions and a host of RFID-enabled applications for customers in the

2. government, enterprise, consumer, education and healthcare sectors. Identive’s mission is to
build a lasting business of scale and technology based on a combination of strong
technology-driven organic growth and disciplined acquisitive expansion. The company
delivers up-to-date information on its activity as well as industry trends through its
industry-leading social media initiatives and educational resource, AskIdentive.com. For
additional information, please visit www.identive-group.com or follow on Twitter at
@IdentiveGroup.
Note: Identive and the Identive are trademarks of Identive Group, Inc, registered in many
jurisdictions worldwide. All other company, product or service names may be trademarks or
registered trademarks of others and are the property of their respective owners.
Contacts:
US: Darby Dye, +1 949 553-4251, ddye@identive-group.com
Japan: Shunichi Fujii, +81 3 6414 6614, sfujii@identive-group.com
Europe: Annika Walther, +49 89 9595-5220, awalther@identive-group.com
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