Javier Celaya gives an overview and introduces the panel Publishing is Technology.

1. Publishing is technology

2. Technology has changed the way we discover
information, culture and entertaiment

3. Technology has changed the way we consume
information, culture and entertaiment

4. Technology has changed the way we share
information, culture and entertaiment
Ownership vs sharing economy

5. Technology has changed the way we read,
from eyes attention to finger centric

6. Keep the fingers happy 

7. Technology is even changing the way we think 

8. In sum, more changes in 100 years than in
one million years

9. Technology has become our second skin

10. Do you truly believe that the publishing sector is
inmune to this social transformation?

11. First transformation has been content driven

12. Second transformation will be lead by technology

13. From a content contained business

14. To a service driven industry
Not just content, publishers must add value-added services to their business model

15. What do I mean by services?
 Author services (real time sales, information about the
behaviour of their content, white label webs for
authors, etc.)
 Creation of readers communities
 Self-publishing services
 Recommendations systems based on real affinities
rather than purchase
 Transferability of reader’s comments and aggregated
notes
 Track record of purchase history
 Reading behaviour feedback
 Assessment and evaluation tools

16. Startups can help you identify these services
More and more readers using products and services
that didn´t exist 5 years ago

17. Publishers should embrace technology

18. Not just as mere “users” of technology

19. But should invest and create technology

20. To avoid “blindness” in the digital age

21. Data is the new oil of the XXI century

22. Big players do not share data (nothing)

23. You should reach strategic alliances with
startups to exploit digital opportunities

24. NYT invites media startups to work from its HQ

25. Testing / innovation should be part of your DNA
Trial / error = progress

26. Startups are digital innovators by nature
Startups create new products and services under conditions of extreme uncertanity

27. Destined to work together to transform ideas
into new products and services

28. Atavist – Create, produce and publish

29. Sourcefabric – open content management platform

30. Mobnotate: Books that sell other books

31. Valobox - Pay as you go

32. Skoobe- an ebook lending service

33. Grazie mille / Thank you
Javier Celaya jcelaya@dosdoce.com Tel: +34.606.367.708
Web: www.dosdoce.com Twitter: @javiercelaya
LinkedIn: www.linkedin.com/in/javiercelaya