Case Study – Create Engaging Social Media with Out of the Box Thinking
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The Showroom Showdown features two salesmen who face off against each other in a vehicle walk-around review competition for a cash prize. Each salesman will perform their walk-around demonstration of a spe- cific vehicle at a designated time. On the social media side, the contest is promoted through all available social media outlets to build awareness (Facebook, Blog, Twitter, Pinterest, YouTube, Google+). In this particular case the contest takes place from 12 noon on Thursdays and concludes at 12 noon on Friday. Artwork is posted on the Facebook page with direct links to both walk-around videos on YouTube. Fans must watch the videos first, and then come back to the Facebook page to vote for the winner.
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Case Study – Create Engaging Social Media with Out of the Box Thinking
- 1. culture message process IgniteXDS.com facebook.com/IgniteXDS phone: (888)569-5010 a publication of IgniteXDS.com Case Study Showroom Showdown Results Breakdown Create Engaging Social Media with Out of the Box Thinking!
- 2. 2 Share this eBook! Case Study - Brighton Ford Showroom Showdown IgniteXDS.com facebook.com/IgniteXDS phone: (888) 569-5010 Creating a Buzz in Social Media Showroom Showdown Client: Brighton Ford - Brighton, MI Objective: To build audience engagement, increase edge rank, and to build a library of quality, searchable content Goal: Generate more traffic to the Brighton Ford Web Properties Overview - How It Works The Showroom Showdown features two salesmen who face off against each other in a vehicle walk-around review competition for a cash prize. Each salesman will perform their walk-around demonstration of a spe- cific vehicle at a designated time. On the social media side, the contest is promoted through all available social media outlets to build awareness (Facebook, Blog, Twitter, Pinterest, YouTube, Google+). In this particular case the contest takes place from 12 noon on Thursdays and concludes at 12 noon on Friday. Artwork is posted on the Facebook page with direct links to both walk-around videos on YouTube. Fans must watch the videos first, and then come back to the Facebook page to vote for the winner.
- 3. 3 Share this eBook! Case Study - Brighton Ford Showroom Showdown IgniteXDS.com facebook.com/IgniteXDS phone: (888) 569-5010 The Results This type of competition drives outstanding results. Salesmen in the video produce high quality walk-around demonstrations in hopes to win the cash prize. The videos themselves are searchable with several inbound links to increase leads and SEO values. Engagement on the social pages also increases. In this case, the 1st week Showroom Showdown poll was the most popular post the page has had to date, increasing reach, engagement, and edge rank. Three Step Contest First, users go to YouTube to watch the videos online before voting for their favorite salesperson on Facebook. The dealership’s audience can then go to the Facebook page, vote, and share the contest with their friends. Finally, the results are posted on Face- book’s Timeline and users have the chance to comment on the link, stating their opin- ion on who won the competition. Showroom Showdown across all the Properties Twitter Posts Website Banners Pinterest Pin Blog Posts Google + Posts 1. 2. 3.
- 4. 4 Share this eBook! Case Study - Brighton Ford Showroom Showdown IgniteXDS.com facebook.com/IgniteXDS phone: (888) 569-5010 Analyzing the Results Week 1 The chart to the right demonstrates the amount of users reached throughout a 3-week period. The chart demon- strates the reach increase leading up to, through and past the first Showroom Showdown. There was an increase of nearly 5,000 people reached largely attributed to the Show- room Showdown posts and poll. Week 2 This chart demonstrates the amount of users reached through- out a 4-week period. The point highlighted shows the reach that increased from round 1 of the Showroom Showdown to Round 2. The number of people reached spiked up by over 7,000 people, bringing the total count to 26,742. In addition, the number of people reached after the first 24-hour period in the Showroom Showdown round 2 poll was significantly higher than the round 1 poll and is expected to surpass it as the most popular post. Increase of: 5,000 people Increase of: over 7,000 people!