1. Embracing Social
Roberta Gogos @rgogos
www.gnostix.gr @gnostix

2. Welcome to the revolution!

3. Brands that shy away…

4. Change is the only constant
"When people see things, they feel things.
And when they feel things, they change."

5. Strategy 101: Know thyself

6. Knowledge ~ Vision ~ Insight
Brand = Culture Brand = Community
๏ KNOWLEDGE: Who are you? Understand
your company’s DNA
๏ VISION: What do you want to be?
๏ INSIGHT: Who are you speaking to?
What’s your audience (or market)?

7. Converse don’t broadcast
In new media people want and expect
conversations – we must create them!

8. The business of business is..

9. Corporate culture shift
๏ Humanize the company
๏ Information sharing & engaging to create
dialogue/ conversations
๏ From hierarchical to horizontal
relationships (social media democratizes)

10. Moving beyond fear…
..towards a culture of acceptance. FACT:
Most organizations still fear social media

11. Moving beyond fear…

12. Where to start?
๏ Use social media to demonstrate
executive support and build confidence
throughout the organization.
๏ Or start small with a narrow and specific
purpose - consider a starter set of social
media purposes that are magnetic to
individuals to attract them into
collaborative communities.

13. Influence on company
strategy & growth
๏ Bringing together ๏ Collaborate and
ideas of global share information
workforce
๏ Widening of
๏ Productivity personal
improvement, redu networks, build
cing email professional
relationships, impro
๏ Faster finding
ve own status and
people, info, expert
creating
ise
communities

14. The big social experiment
Many companies are
stumbling blindly into
social media
marketing without a
measurement
strategy in place.

15. Listening to customers
“You've got to let the
conversations
happen, even if you
might not like all of
that conversation, it's
going to happen
around the water
cooler anyway.” The
thing is to be there
when they do happen!

16. Revisit tradition for innovation
Organizations that
develop social media
measurement
strategies which align
key success metrics
with business
objectives will evolve
more quickly. This
requires a pragmatic
strategy &
measurement plan.

17. Social marketing analytics
…is the discipline that
helps companies
measure, assess &
explain the
performance of social
media initiatives in the
context of specific
business objectives.

18. Social media isn’t a campaign
But the presence of a friend amongst friends

19. Successful brands..
..see themselves as networks which can
connect like-minded people around shared
interests and causes

20. Thank you! Learn more: gnostix.gr
Email us at info@gnostix.gr
Follow us @gnostix on Twitter
Meet us on LinkedIn at linkedin.com/company/gnostix
Visit our blog at gnostix.gr/blog
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